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      Brand tracking tools to diagnose, act, and evaluate within seconds. We offer a comprehensive perspective on thousands of brands in real-time, empowering firms of all sizes to confidently make data-driven decisions.
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      Track and manage reputation to guide strategic planning, prioritize initiatives, build equity and proactively identify risk.
    • Close
  • Insights
    • The Digital Economy
      During the pandemic we are increasingly turning to technology to help us connect, get more done, and feel better. But does it work?
    • Everyday Heroes
      In order to control the spread of the COVID-19, governments have relied upon stay-at-home orders that require a segmentation of the workforce into essential vs. non-essential functions. This dividing line has led to the rise of the Everyday Hero.
    • SMB: America’s Economic Engine
      Many small businesses are staying nimble by moving online, and making product pivots. However, most do not see survival past six months of a shut down.
    • Automotive
      Things we used to take for granted look very different now, including our relationships with our vehicles and attitudes toward future transportation. The Harris Poll is conducting a series of deep-dives of interest to those involved in the automotive sector.
    • Travel
      While the country looks to reopen and people yearn to capture some elements of their previous “norm”, how does this complex industry address the tension between a growing desire to reconnect with friends and family and provide a change of scenery with concerns around health and safety?
    • Healthcare
      The COVID-19 pandemic has posed an unprecedented challenge to the healthcare industry as a whole, exposing flaws in access and radically altering delivery of care along the way.
    • Thought Leadership
      Check out Harris’ latest thinking, media partnerships and reports.
    • Gen Z 100
      100 Gen Z stats marketers need to know
    • EquiTrend
      Since 1989, The Harris Poll has been monitoring the Brand Equity, providing one score that enables you to understand at a glance how strong or weak your brand is.
    • Close
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    • Harvard CAPS / Harris Poll
      Welcome to our monthly public policy poll, which is released by the Center for American Political Studies at Harvard and The Harris Poll. Sign up for updates and scroll below to find more information about poll results and coverage.
    • The Axios Harris Poll 100
      Powered by twenty years of proprietary research from The Harris Poll Reputation Quotient, The Axios Harris Poll 100 is a measurement of what real people think right now about the companies in our cultural conversation.
    • Yahoo Finance – Harris Poll Investor Index
      An In-Depth Look into the Shifts in Public Opinion on Investment Strategies. The index is updated regularly by Yahoo Finance and The Harris Poll to track individual investor decisions
    • Crain’s – Harris Poll Chicago Executive Pulse
      A Deep Dive on Business Trends from Top Chicago Executives. This page is updated monthly by Crain’s and The Harris Poll to track Chicago business executive sentiment.
    • Milken Institute – The Harris Poll
      The Listening Project
    • Sustainable Brands – Harris Poll Socio-Cultural Trends
      Analysis and Insights on Consumer Sustainability Intentions & Actions
    • Media Request Form
      At the Harris Poll, we are committed to providing the latest in public opinion polling as a free service for the media, policymakers, non-profit organizations, and universities. We encourage our community to leverage public sentiment to better shape the news, public and corporate policy, and communication of ideas.
    • Close
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        We strive to reveal the authentic values of modern society to inspire leaders to create a better tomorrow.
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        We are one of the longest running surveys in the U.S. tracking public opinion, motivations and social sentiment since 1963. For over 5 decades our research has shifted culture and policy.
      • Culture
        We are social scientists, strategists and investigators of culture. We apply advanced analytics and creativity to our client’s marketplace challenges.
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THP Archives

Search Over 5 Decades Of Polling Data

Adweek | Study Shows Americans Still Love Their Big-Name CPG Brands
    Matthew Feider
    The Harris Poll

    More than 50% of people say an emergency fund is a higher financial priority...

    By Carmen Reinicke | CNBC | July 29, 2021 The coronavirus pandemic changed a lot of things for Americans, including work, family life and more. It also made many reconsider their personal finances. Now, as the health...
    The Harris Poll

    Americans are afraid their vaccine passports could get hacked

    Some are calling for broad digital privacy legislation to ensure health information is kept safe. By RUTH READER | Fast Company | July 29, 2021 Efforts to get Americans to adopt digital vaccine proof have been slow....
    In the News COVID-19

    Do I have to go back to work? Delta variant of coronavirus breeds concerns

    By Nathan Bomey | USA Today | July 29, 2021 Ready, set, stop. America's long-awaited return to working from the office – at least part of the time – was all set to begin in the...
    The Harris Poll

    Survey: US consumers prefer AR/VR hardware from Apple and Google over Facebook

    And the results aren't particularly close. By DAN MCCARTHY | Morning Brew | July 26, 2021 Mark Zuckerberg has called mixed reality “the holy grail.” One-fifth of his fiefdom—10,000+ employees—work in Facebook’s Reality Labs division. And in...
    The Harris Poll

    This Week’s Marketing Winners and Losers

    Scabby the union rat survives and skateboarders enjoy branding surge—that and more in our week in review By E.J. Schultz | Ad Age | July 23, 2021 This weeks winners, losers and newsmakers. WINNERS Skateboarders: With the sport making...
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