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    • The Digital Economy
      During the pandemic we are increasingly turning to technology to help us connect, get more done, and feel better. But does it work?
    • Everyday Heroes
      In order to control the spread of the COVID-19, governments have relied upon stay-at-home orders that require a segmentation of the workforce into essential vs. non-essential functions. This dividing line has led to the rise of the Everyday Hero.
    • SMB: America’s Economic Engine
      Many small businesses are staying nimble by moving online, and making product pivots. However, most do not see survival past six months of a shut down.
    • Automotive
      Things we used to take for granted look very different now, including our relationships with our vehicles and attitudes toward future transportation. The Harris Poll is conducting a series of deep-dives of interest to those involved in the automotive sector.
    • Travel
      While the country looks to reopen and people yearn to capture some elements of their previous “norm”, how does this complex industry address the tension between a growing desire to reconnect with friends and family and provide a change of scenery with concerns around health and safety?
    • Healthcare
      The COVID-19 pandemic has posed an unprecedented challenge to the healthcare industry as a whole, exposing flaws in access and radically altering delivery of care along the way.
    • Thought Leadership
      Check out Harris’ latest thinking, media partnerships and reports.
    • Gen Z 100
      100 Gen Z stats marketers need to know
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      Welcome to our monthly public policy poll, which is released by the Center for American Political Studies at Harvard and The Harris Poll. Sign up for updates and scroll below to find more information about poll results and coverage.
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      Powered by twenty years of proprietary research from The Harris Poll Reputation Quotient, The Axios Harris Poll 100 is a measurement of what real people think right now about the companies in our cultural conversation.
    • Yahoo Finance – Harris Poll Investor Index
      An In-Depth Look into the Shifts in Public Opinion on Investment Strategies. The index is updated regularly by Yahoo Finance and The Harris Poll to track individual investor decisions
    • Crain’s – Harris Poll Chicago Executive Pulse
      A Deep Dive on Business Trends from Top Chicago Executives. This page is updated monthly by Crain’s and The Harris Poll to track Chicago business executive sentiment.
    • Milken Institute – The Harris Poll
      The Listening Project
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      Analysis and Insights on Consumer Sustainability Intentions & Actions
    • Media Request Form
      At the Harris Poll, we are committed to providing the latest in public opinion polling as a free service for the media, policymakers, non-profit organizations, and universities. We encourage our community to leverage public sentiment to better shape the news, public and corporate policy, and communication of ideas.
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The Harris Poll

Survey: US consumers prefer AR/VR hardware from Apple and Google over Facebook

And the results aren't particularly close. By DAN MCCARTHY | Morning Brew | July 26, 2021 Mark Zuckerberg has called mixed reality “the holy grail.” One-fifth of his fiefdom—10,000+ employees—work in Facebook’s Reality Labs division. And in...
The Harris Poll

This Week’s Marketing Winners and Losers

Scabby the union rat survives and skateboarders enjoy branding surge—that and more in our week in review By E.J. Schultz | Ad Age | July 23, 2021 This weeks winners, losers and newsmakers. WINNERS Skateboarders: With the sport making...
The Harris Poll

Marketers Spend Big on Back-to-School – Despite Looming Delta Variant

How brands are seizing on what is expected to be a record sales year as in-person learning returns By Adrianne Pasquarelli | Ad Age | July 20, 2021 Pre-pandemic, an early July email with the subject line...
The Harris Poll

61% of older millennials believe they’ll be working at least part-time during retirement

By Megan Leonhardt | CNBC | July 22, 2021 As millennials begin to turn 40 in 2021, CNBC Make It has launched Middle-Aged Millennials, a series exploring how the oldest members of this generation have grown...
The Harris Poll

Generation X is the least likely to believe they’ll get rich one day

When will your ship come in? According to a new Fast Company-Harris Poll, Americans aged 45-54 are the least likely to see wealth as attainable. By CHRISTOPHER ZARA | Fast Company | July 21, 2021 Slackers. Cynics....
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