Salary and Benefits Are Most Important for U.S. Workers and Job Seekers Looking at Job Ads

A new survey from Glassdoor, one of the world’s largest job and recruiting sites, reveals that the key pieces of information that job seekers and workers in the U.S. hone in on when researching job ads are salaries (67 percent) and benefits (63 percent). Nearly six in ten (59 percent) U.S. workers/job seekers say that location is one of their top considerations, while 43 percent look for commute time and just under one in three (32 percent) look for employee reviews in job ads. While these are the top findings in this Glassdoor survey, the survey also explores where people are looking for jobs and what matters most to workers/job seekers when deciding where to work.

The online survey, conducted by The Harris Poll on behalf of Glassdoor in May 2018 among over 1,100 U.S. adults who are either currently employed or not employed but looking for work, also highlights that offering attractive benefits and perks is a key factor for enticing prospective employees. When asked what would make them more likely to apply for a job at a company, nearly half of U.S. workers/job seekers (48 percent) cited attractive benefits and perks (e.g., gym memberships, paid time off, etc.), followed closely by a convenient, easy commute (47 percent). More workers/job seekers seem to find these two factors, plus high salaries (46 percent), good work-life balance (43 percent), and work from home flexibility (41 percent) important compared to a great company culture (35 percent), whether the company’s financial performance is good (26 percent), or familiarity with the brand (23 percent) when it comes to factors that would make them more likely to apply for a job.

“Job seekers crave transparency on pay, not only to make an initial judgement about whether to consider applying for a job, but also to assess if an employer holds long term potential for them,”  said Julie Coucoules, Glassdoor’s Global Head of Talent Acquisition. “Quality candidates are typically well-researched and those that go beyond job ads and look for a richer set of background data that includes benefits and employee reviews, among other specific traits about an employer. This means that employers should make information available to job candidates proactively, or they risk missing out on quality candidates applying.”

When it comes to what workers/job seekers look for when assessing long-term potential as an employer, more than two in five (44 percent) report company transparency on pay and benefits. This was followed by more than one third (39 percent) of workers/job seekers who report that an explanation from employers about how they can grow within the company after joining represents long-term career potential. Thirty-seven percent of workers/job seekers say a company having a track record for promoting from within would signify a company has long-term potential for them as an employee.

However, what matters most to prospective employees when deciding where to work or assessing long-term potential is in contrast to what keeps them satisfied long-term once in the job. A separate study, by Glassdoor’s Chief Economist Dr. Andrew Chamberlain, shows that money does not have a huge influence on employee satisfaction long-term. Once in a job, culture and values is the biggest driver of employee satisfaction, followed by career opportunities and senior leadership.

Read more at PRNewswire.