What are the shifts in behaviors, values, attitudes, tastes and aspirations my brand can authentically leverage?
How do I re-adapt my product, service or marketing to meet new marketplace expectations?
How do we get smarter about who we target with R&D? How can we connect fragmented consumer segments?
Customer Insights & Segmentation
Developing customer profiles defined by demographics, attitudes and behaviors.
- Deeper segmentation inputs: Investigative Harris Poll Journalism
- Richer segmentation narratives: Digi-Ethnographies & Visi-boards
- Meaningful follow ups: Segmentation Panels
Message Development & Testing
Designing and iterating on messaging mix to maximize resonance with customers.
- Faster results: Harris On Demand (24-48 hour studies)
- Smarter audiences: Influencer Boards
- Core fans: ‘Watch & Reply’ Video Platform