Rapidly Changing Consumer Desires

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Rapidly Changing Consumer Desires

Challenges

What are the shifts in behaviors, values, attitudes, tastes and aspirations my brand can authentically leverage?

How do I re-adapt my product, service or marketing to meet new marketplace expectations?

How do we get smarter about who we target with R&D? How can we connect fragmented consumer segments?

Solutions

Customer Insights & Segmentation

Developing customer profiles defined by demographics, attitudes and behaviors.

Deeper segmentation inputs: Investigative Harris Poll Journalism
Richer segmentation narratives: Digi-Ethnographies & Visi-boards
Meaningful follow ups: Segmentation Panels

Message Development & Testing

Designing and iterating on messaging mix to maximize resonance with customers.

Faster results: Harris On Demand (24-48 hour studies)
Smarter audiences: Influencer Boards
Core fans: ‘Watch & Reply’ Video Platform

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THP Archives

Rapidly Changing Consumer Desires

Customer Insights & Segmentation

Developing customer profiles defined by demographics, attitudes and behaviors.

Message Development & Testing

Designing and iterating on messaging mix to maximize resonance with customers.

Contact Us

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