Putting $$ Where Your Values Are: 68% Would Shop At Businesses That Back LGBTQ Equality


More than two-thirds of Americans say they would be likely to dole out their dollars at businesses that take a public stand for LGBTQ equality, a survey released Wednesday shows.

The poll, which comes four months after a divided Supreme Court absolved a Colorado baker of discrimination for refusing to create a custom wedding cake for a same-sex couple, shows that 68% would shop at or support a company that backed nondiscrimination.

Seven out of 10 Americans also say a federal law is needed to protect LGBTQ people from bias in employment, public accommodations, housing and credit, according to the Harris Poll done in conjunction with Out & Equal Workplace Advocates, a nonprofit dedicated to workplace equality.

Even beyond the high-profile Masterpiece Cakeshop case, treatment of LGBTQ people in workplaces and the business environment has been in an intense spotlight in recent years. There have been a number of skirmishes over religious exemption laws that let private businesses cite their religious beliefs to deny services to LGBTQ people.

The toll can be staggering, advocates say, as LGBTQ people often tailor their lives and shift routines to avoid public places such as stores, restaurants, movie theaters or doctor’s offices.

But workplaces are starting to change, and the survey reflects a positive shift, John Gerzema, co-CEO of The Harris Poll, told USA TODAY. There is a “growing desire among Americans for the private sector to step in and champion LGBTQ equality,” he said.

Read more at USA TODAY.