Sign in Join
Menu
  • Solutions
    • Brand Platform
      Brand tracking tools to diagnose, act, and evaluate within seconds. We offer a comprehensive perspective on thousands of brands in real-time, empowering firms of all sizes to confidently make data-driven decisions.
    • On Demand
      Harris On Demand is a fast, cost-effective way to answer burning business questions.
    • Brand Strategy & Customer Insights
      Actionable insights to grow your brand, track cultural trends, understand your customers, and build long-term equity.
    • Public Opinion & Research for Public Release
      Credibly measure public opinion to earn attention, generate media coverage, strengthen reputation, and enhance leadership position.
    • Corporate Reputation Management
      Track and manage reputation to guide strategic planning, prioritize initiatives, build equity and proactively identify risk.
    • Close
  • Insights
    • The Digital Economy
      During the pandemic we are increasingly turning to technology to help us connect, get more done, and feel better. But does it work?
    • Everyday Heroes
      In order to control the spread of the COVID-19, governments have relied upon stay-at-home orders that require a segmentation of the workforce into essential vs. non-essential functions. This dividing line has led to the rise of the Everyday Hero.
    • SMB: America’s Economic Engine
      Many small businesses are staying nimble by moving online, and making product pivots. However, most do not see survival past six months of a shut down.
    • Automotive
      Things we used to take for granted look very different now, including our relationships with our vehicles and attitudes toward future transportation. The Harris Poll is conducting a series of deep-dives of interest to those involved in the automotive sector.
    • Travel
      While the country looks to reopen and people yearn to capture some elements of their previous “norm”, how does this complex industry address the tension between a growing desire to reconnect with friends and family and provide a change of scenery with concerns around health and safety?
    • Healthcare
      The COVID-19 pandemic has posed an unprecedented challenge to the healthcare industry as a whole, exposing flaws in access and radically altering delivery of care along the way.
    • Thought Leadership
      Check out Harris’ latest thinking, media partnerships and reports.
    • Gen Z 100
      100 Gen Z stats marketers need to know
    • EquiTrend
      Since 1989, The Harris Poll has been monitoring the Brand Equity, providing one score that enables you to understand at a glance how strong or weak your brand is.
    • Close
  • Partnerships
    • Harvard CAPS / Harris Poll
      Welcome to our monthly public policy poll, which is released by the Center for American Political Studies at Harvard and The Harris Poll. Sign up for updates and scroll below to find more information about poll results and coverage.
    • The Axios Harris Poll 100
      Powered by twenty years of proprietary research from The Harris Poll Reputation Quotient, The Axios Harris Poll 100 is a measurement of what real people think right now about the companies in our cultural conversation.
    • Yahoo Finance – Harris Poll Investor Index
      An In-Depth Look into the Shifts in Public Opinion on Investment Strategies. The index is updated regularly by Yahoo Finance and The Harris Poll to track individual investor decisions
    • Crain’s – Harris Poll Chicago Executive Pulse
      A Deep Dive on Business Trends from Top Chicago Executives. This page is updated monthly by Crain’s and The Harris Poll to track Chicago business executive sentiment.
    • Milken Institute – The Harris Poll
      The Listening Project
    • Sustainable Brands – Harris Poll Socio-Cultural Trends
      Analysis and Insights on Consumer Sustainability Intentions & Actions
    • Media Request Form
      At the Harris Poll, we are committed to providing the latest in public opinion polling as a free service for the media, policymakers, non-profit organizations, and universities. We encourage our community to leverage public sentiment to better shape the news, public and corporate policy, and communication of ideas.
    • Close
  • Our Firm
      • Mission
        We strive to reveal the authentic values of modern society to inspire leaders to create a better tomorrow.
      • Heritage
        We are one of the longest running surveys in the U.S. tracking public opinion, motivations and social sentiment since 1963. For over 5 decades our research has shifted culture and policy.
      • Culture
        We are social scientists, strategists and investigators of culture. We apply advanced analytics and creativity to our client’s marketplace challenges.
    • Subscribe Now To Receive The Latest News.
      Sign Up Now
    • Need Answers Fast. Start with On Demand Polling
      Get Started Now
    • Careers
    • Close
  • Contact Us
  • Axios Harris Poll 100
  • COVID 19 Tracker
Sign in
Welcome!Log into your account
Forgot your password?
Sign up
Welcome!Register for an account
A password will be e-mailed to you.
Password recovery
Recover your password

THP Archives

Search Over 5 Decades Of Polling Data

Search
Sign in
Welcome! Log into your account
Forgot your password? Get help
Create an account
Create an account
Welcome! Register for an account
A password will be e-mailed to you.
Password recovery
Recover your password
A password will be e-mailed to you.
The Harris Poll
Menu
  • Solutions
    • Brand Platform
      Brand tracking tools to diagnose, act, and evaluate within seconds. We offer a comprehensive perspective on thousands of brands in real-time, empowering firms of all sizes to confidently make data-driven decisions.
    • On Demand
      Harris On Demand is a fast, cost-effective way to answer burning business questions.
    • Brand Strategy & Customer Insights
      Actionable insights to grow your brand, track cultural trends, understand your customers, and build long-term equity.
    • Public Opinion & Research for Public Release
      Credibly measure public opinion to earn attention, generate media coverage, strengthen reputation, and enhance leadership position.
    • Corporate Reputation Management
      Track and manage reputation to guide strategic planning, prioritize initiatives, build equity and proactively identify risk.
    • Close
  • Insights
    • The Digital Economy
      During the pandemic we are increasingly turning to technology to help us connect, get more done, and feel better. But does it work?
    • Everyday Heroes
      In order to control the spread of the COVID-19, governments have relied upon stay-at-home orders that require a segmentation of the workforce into essential vs. non-essential functions. This dividing line has led to the rise of the Everyday Hero.
    • SMB: America’s Economic Engine
      Many small businesses are staying nimble by moving online, and making product pivots. However, most do not see survival past six months of a shut down.
    • Automotive
      Things we used to take for granted look very different now, including our relationships with our vehicles and attitudes toward future transportation. The Harris Poll is conducting a series of deep-dives of interest to those involved in the automotive sector.
    • Travel
      While the country looks to reopen and people yearn to capture some elements of their previous “norm”, how does this complex industry address the tension between a growing desire to reconnect with friends and family and provide a change of scenery with concerns around health and safety?
    • Healthcare
      The COVID-19 pandemic has posed an unprecedented challenge to the healthcare industry as a whole, exposing flaws in access and radically altering delivery of care along the way.
    • Thought Leadership
      Check out Harris’ latest thinking, media partnerships and reports.
    • Gen Z 100
      100 Gen Z stats marketers need to know
    • EquiTrend
      Since 1989, The Harris Poll has been monitoring the Brand Equity, providing one score that enables you to understand at a glance how strong or weak your brand is.
    • Close
  • Partnerships
    • Harvard CAPS / Harris Poll
      Welcome to our monthly public policy poll, which is released by the Center for American Political Studies at Harvard and The Harris Poll. Sign up for updates and scroll below to find more information about poll results and coverage.
    • The Axios Harris Poll 100
      Powered by twenty years of proprietary research from The Harris Poll Reputation Quotient, The Axios Harris Poll 100 is a measurement of what real people think right now about the companies in our cultural conversation.
    • Yahoo Finance – Harris Poll Investor Index
      An In-Depth Look into the Shifts in Public Opinion on Investment Strategies. The index is updated regularly by Yahoo Finance and The Harris Poll to track individual investor decisions
    • Crain’s – Harris Poll Chicago Executive Pulse
      A Deep Dive on Business Trends from Top Chicago Executives. This page is updated monthly by Crain’s and The Harris Poll to track Chicago business executive sentiment.
    • Milken Institute – The Harris Poll
      The Listening Project
    • Sustainable Brands – Harris Poll Socio-Cultural Trends
      Analysis and Insights on Consumer Sustainability Intentions & Actions
    • Media Request Form
      At the Harris Poll, we are committed to providing the latest in public opinion polling as a free service for the media, policymakers, non-profit organizations, and universities. We encourage our community to leverage public sentiment to better shape the news, public and corporate policy, and communication of ideas.
    • Close
  • Our Firm
      • Mission
        We strive to reveal the authentic values of modern society to inspire leaders to create a better tomorrow.
      • Heritage
        We are one of the longest running surveys in the U.S. tracking public opinion, motivations and social sentiment since 1963. For over 5 decades our research has shifted culture and policy.
      • Culture
        We are social scientists, strategists and investigators of culture. We apply advanced analytics and creativity to our client’s marketplace challenges.
    • Subscribe Now To Receive The Latest News.
      Sign Up Now
    • Need Answers Fast. Start with On Demand Polling
      Get Started Now
    • Careers
    • Close
  • Contact Us
  • Axios Harris Poll 100
  • COVID 19 Tracker

THP Archives

Search Over 5 Decades Of Polling Data

Public Confidence In Key Institutions Is Down

  • The Harris Poll
Sphynx_Admin
  • Download

Post contact form

  • Let’s Chat

The Harris Poll

Generation X is the least likely to believe they’ll get rich one day

When will your ship come in? According to a new Fast Company-Harris Poll, Americans aged 45-54 are the least likely to see wealth as attainable. By CHRISTOPHER ZARA | Fast Company | July 21, 2021 Slackers. Cynics....
Fast Company Insight Briefs

Americans feel they’re worse off financially than their parents’ generation

Many Americans are feeling the squeeze of a growing wealth gap, and in a recent survey conducted for Fast Company, The Harris Poll found a majority of Americans (54%) have a bleak outlook on...
The Harris Poll

NBA Fans Call for Logo Update With Black Player – But League Still Winning...

Plus, what do NBA fans think of the Rachel Nichols-Maria Taylor drama at ESPN? By E.J. Schultz | Ad Age | July 21, 2021 The National Football League remains the most dominant pro sport in the U.S.—but...
The Harris Poll

Exclusive: Most Americans favor faster shipping over shopping sustainably

Americans are split—who’s surprised?—on whether it’s crucial for retailers to be sustainable, says a new Retail Brew/Harris Poll survey. By GLENDA TOMA | Morning Brew | July 21, 2021 Retailers know that sustainability, at this point,...
The Harris Poll

Zoom Apps: How the video conferencing experience is changing

By Brett Molina | USA Today | July 21, 2021 Zoom has a plan for getting its users past "Zoom fatigue" as pandemic restrictions lift and we seek out more human interaction. The video conferencing service, which...
Load more

The Harris Poll Hard Data. Human Truths.

Get The Latest News From Harris Subscribe Now

  • Challenges
  • Our Firm
  • Contact Us
  • Privacy
  • GDPR

Need Answers Fast? Start with On Demand Polling

Get Started Now
  • News
  • Intelligence
×

Contact Us

×

Subscribe Now

Send this to a friend