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    • The Digital Economy
      During the pandemic we are increasingly turning to technology to help us connect, get more done, and feel better. But does it work?
    • Everyday Heroes
      In order to control the spread of the COVID-19, governments have relied upon stay-at-home orders that require a segmentation of the workforce into essential vs. non-essential functions. This dividing line has led to the rise of the Everyday Hero.
    • SMB: America’s Economic Engine
      Many small businesses are staying nimble by moving online, and making product pivots. However, most do not see survival past six months of a shut down.
    • Automotive
      Things we used to take for granted look very different now, including our relationships with our vehicles and attitudes toward future transportation. The Harris Poll is conducting a series of deep-dives of interest to those involved in the automotive sector.
    • Travel
      While the country looks to reopen and people yearn to capture some elements of their previous “norm”, how does this complex industry address the tension between a growing desire to reconnect with friends and family and provide a change of scenery with concerns around health and safety?
    • Healthcare
      The COVID-19 pandemic has posed an unprecedented challenge to the healthcare industry as a whole, exposing flaws in access and radically altering delivery of care along the way.
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      Check out Harris’ latest thinking, media partnerships and reports.
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      100 recent stats about Gen Z every marketer needs to know
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      Welcome to our monthly public policy poll, which is released by the Center for American Political Studies at Harvard and The Harris Poll. Sign up for updates and scroll below to find more information about poll results and coverage.
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      Powered by twenty years of proprietary research from The Harris Poll Reputation Quotient, The Axios Harris Poll 100 is a measurement of what real people think right now about the companies in our cultural conversation.
    • Yahoo Finance – Harris Poll Investor Index
      An In-Depth Look into the Shifts in Public Opinion on Investment Strategies. The index is updated regularly by Yahoo Finance and The Harris Poll to track individual investor decisions
    • Crain’s – Harris Poll Chicago Executive Pulse
      A Deep Dive on Business Trends from Top Chicago Executives. This page is updated monthly by Crain’s and The Harris Poll to track Chicago business executive sentiment.
    • Milken Institute – The Harris Poll
      The Listening Project
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      Analysis and Insights on Consumer Sustainability Intentions & Actions
    • Media Request Form
      At the Harris Poll, we are committed to providing the latest in public opinion polling as a free service for the media, policymakers, non-profit organizations, and universities. We encourage our community to leverage public sentiment to better shape the news, public and corporate policy, and communication of ideas.
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        We are social scientists, strategists and investigators of culture. We apply advanced analytics and creativity to our client’s marketplace challenges.
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The Harris Poll

More than half of older millennials with student debt say their loans weren’t worth...

By Abigail Johnson Hess | CNBC | April 8, 2021 As millennials begin to turn 40 in 2021, CNBC Make It has launched Middle-Aged Millennials, a series exploring how the oldest members of this generation have...
Healthcare In the News

In the Covid-19 vaccine push, no one is speaking Gen Z’s language

By Nicholas Florko | STAT News | April 8, 2021 WASHINGTON — Useful Covid-19 information isn’t reaching the Instagram generation. There’s almost no messaging specifically tailored to them from federal or state public health officials. There’s hardly...
The Harris Poll

One year on: Unhealthy weight gains, increased drinking reported by Americans coping with pandemic...

APA’s Stress in America ™ poll reveals secondary pandemic health crisis; parents, essential workers, communities of color more likely to report mental, physical health consequences WASHINGTON — As growing vaccine demand signals a potential turning...
The Harris Poll

NFTs Are All the Rage, but Who’s Actually Buying Them?

According to a new Adweek/Harris Poll survey, millennials are most likely to invest in the digital collectibles By KATHRYN LUNDSTROM | Adweek | April 5, 2021 The buzz around non-fungible tokens (NFTs) has taken over the internet...
The Harris Poll

How VW’s Polarizing ‘Voltzwagen’ Prank Went Over with Everyday Consumers

Ad Age-Harris Poll shows VW did not help itself, but it did not hurt itself, either By E.J. Schultz | Ad Age | April 6, 2021 Despite a wave of negative headlines about its April Fools’ Day...
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