Will Johnson is CEO of The Harris Poll, a company of Harris Insights & Analytics, one of the world’s leading public opinion, market research and strategy firms. Johnson previously served as President of BAV Consulting, a Young & Rubicam Group Company, and Chief Strategist of BrandAsset Valuator, the world’s largest study of brands and model of consumer/brand behavior. Will is a frequent contributor to Forbes, NPR, CNN, Politico among others. He presented at the World Economic Forum in 2016, releasing “Best Countries” a rating of eighty nations against twenty-thousand elites, business people and citizens in partnership with U.S. News & World Report and The Wharton School. Will holds a Masters in Business Administrations from Northwestern’s Kellogg School of Management. He graduated magna cum laude from Lafayette College.