Menu

#1 TRUSTED SURVEY SOLUTION

The Ultimate Market Research Tool

Our omnibus survey solution provides timely, accurate and insightful data, all backed by the credibility of the Harris Poll name. From survey questionnaire design to interpreting the findings, Harris consultants work hand-in-hand with you throughout the process to maximize the value of survey research. This fast, cost-effective tool from opinion polling experts has been helping leaders across brand management, PR, communications, consumer insights and innovation make better decisions for over 20 years.

#1 TRUSTED SURVEY SOLUTION

The Ultimate Market Research Tool

Our omnibus survey solution provides timely, accurate and insightful data, all backed by the credibility of the Harris Poll name. From survey questionnaire design to interpreting the findings, Harris consultants work hand-in-hand with you throughout the process to maximize the value of survey research. This fast, cost-effective tool from opinion polling experts has been helping leaders across brand management, PR, communications, consumer insights and innovation make better decisions for over 20 years.

A TRUSTED PARTNER OF

USE HARRIS ON DEMAND OPINION POLLING TO…

  • Develop and optimize headlines, ads, logos, press releases and other types of content
  • Evaluate timeliness of of issues in the context of today’s news cycles
  • Pulse real-time sentiment on issues to develop thought leadership or build support for a POV
  • Narrow down a broad funnel of ideas and validate further testing and development
  • Test, prioritize and refine concepts, products and ideas
  • Measure ad recognition and recall
  • Better understand consumer awareness, attitudes, usage and sentiment
  • Fill gaps in prior research or supplement larger tracking studies
  • Obtain immediate insights when faced with a company crisis, product or service issue

CONTACT US TO LEARN MORE

Get in touch and let us help find answers and solutions to your most critical questions.

USE HARRIS ON DEMAND OPINION POLLING TO…

  • Develop and optimize headlines, ads, logos, press releases and other types of content
  • Evaluate timeliness of of issues in the context of today’s news cycles
  • Pulse real-time sentiment on issues to develop thought leadership or build support for a POV
  • Narrow down a broad funnel of ideas and validate further testing and development
  • Test, prioritize and refine concepts, products and ideas
  • Measure ad recognition and recall
  • Better understand consumer awareness, attitudes, usage and sentiment
  • Fill gaps in prior research or supplement larger tracking studies
  • Obtain immediate insights when faced with a company crisis, product or service issue

CONTACT US TO LEARN MORE

Get in touch and let us help find answers and solutions to your most critical questions.


ON DEMAND INNOVATION

Prioritize the ideas that will grow your business.

Rapid, iterative concept testing to match the pace of today’s fast-moving marketplace and rapidly changing consumer desires. Whether you need to narrow down a list of 100 thoughts or refine a more fully fleshed-out concept, Harris On Demand has the proprietary concept testing solution that is right for you.

ON DEMAND AD CHECK

Help avoid costly mistakes.

Pre-test ads before placing in market to ensure your campaign won’t flop. Create polls to rate your print, radio and video ad concepts across key indicators of potential success, including brand attribution, believability, likeability, uniqueness, relevance, persuasion and likes/dislikes.

ON DEMAND GLOBAL

Gather customized insights from 30+ countries.

Use On Demand Global for customized insights across 1 country, 1 region, or even worldwide. On Demand Global provides results in 2 weeks or less and comes with consultation from our team of research experts from survey design through to analysis.

ON DEMAND MESSAGING

Content testing at the pace of today’s newsfeed.

In our swipe-right, always-on digital culture, it’s never been more difficult to reach your customers with content that resonates. Harris On Demand Messaging is a testing tool which helps you understand what’s most relevant right now.

Test taglines, names, logos, headlines and other content to develop communication that resonates within today’s rapidly changing digital environment, delivered in a simple scorecard format.

ON DEMAND AUDIENCES

Gather insights from custom audiences.

Use Parents On Demand, Youth on Demand or On Demand Generations to gather insights from parents, teens, millennials and other custom audiences. With reliable data in as little as 48 hours, you can understand behavioral trends and gauge attitudes about current issues from the audiences that matter to you.

HARRIS FLASH POLLS

Get data-driven insights at the speed of decision making.

Harris offers flash polls to help you navigate the constant disruptions in your industry – helping you secure answers to questions you don’t even know you’ll have.

  • Quickly deploy 1-20 questions each flash poll
  • Results in 24 hours
  • Includes standard demographics for additional analysis
  • Delivery of topline summary and implications for your business

Why Choose Harris On Demand for Market Research?

 

The Harris On Demand market research survey solution provides research expertise and survey solutions to meet any need. Our solution gives you access to 30+ global markets and niche audiences, such as parents, youth, millennials, online shoppers and more. We use a very robust survey sample size of 2,000 U.S. Harris Poll qualified adults compared to the industry average of 1,000, which allows more diversified results. We also ensure that all data is public release ready in as little as 24 hours, providing you with the insights as quickly as possible. Most importantly, Harris consultants make the process hassle-free by working with you hand-in-hand to develop the right questions to yield high quality results, while helping you interpret the findings. Get started with the industry’s leading solution to see why some of the world’s biggest brands choose Harris on Demand as their market research partner.

HOW HARRIS ON DEMAND CAN BE USED

Consumer Insights

 

Consumer attitudes and usage

Fill research gaps of existing studies

Monitor customer sentiment

Brand/Innovation

 

Ad and message testing

New product testing

Concept testing

Brand and product testing

Corp Comm/Public Affairs

 

Crisis management

Ongoing reputation pulses

Get ahead of issues

PR/Media Relations

 

Thought leadership

Content marketing

Strong headlines

Social trends

WHY RESEARCHERS LOVE HARRIS ON DEMAND...

 

“Harris has been a great thought partner for NerdWallet to gather valuable insights into consumer sentiment and behavior for public release. Their data is thorough and trusted among media.”

COMMUNICATIONS TEAM

Nerdwallet

 

“In my line of work, integrity and newsworthiness are everything. The Harris Poll provides clients with an opportunity to turn accurate, credible, and honest findings into compelling news stories that readers can use to inform important decisions and which help amplify sponsors brands among key audiences.”

JOE FRANSCELLA, SR. DIRECTOR, STRATEGY

Anomali

CONTACT US

Get in touch and let us help find answers and solutions to your most critical questions.