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On Demand Messaging

Prioritize and optimize messages based on real-time sentiment

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Content testing at the pace of today’s newsfeed

In today’s swipe-right, always-on digital culture, it’s never been more difficult to reach your customers. Harris On Demand Messaging is a testing platform which helps you understand what’s most relevant right now.

With the tool, you can conduct comprehensive logo testing, headline testing, name testing, and more to develop communication that resonates within today’s rapidly changing digital environment, delivered in a simple scorecard format.

On Demand Messaging

Measure and prioritize messages based on a simple scorecard format and identify areas for optimization through heatmapping.

 

  • Determine most effective messages to use in communications
  • Test attention-grabbing headlines and taglines
  • Measure ad recognition and recall
  • Develop messaging to support brand positioning
  • Inform thought leadership development
  • Build support for a viewpoint or POV
  • Evaluate timeliness of issues in the context of today’s news cycles

Harris On Demand

We provide affordable, reliable data to answer up to 20 of your burning questions in as little as 48 hours.

Our team of consultants craft the right questions to address the specific need and budget of our clients. The Harris On Demand surveys reach up to 2,000 respondents, representative of U.S. adults. Just two days after the fieldwork begins, our clients will receive cross tabs across a set of standard demographics including gender, age, region, income, education, and more.

By combining accuracy and integrity with the pace needed to succeed today, all data is backed by the credibility of the Harris Poll name for insights that stand up with your customers, company, and the media.

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The Harris Difference

Expertise and solutions to meet any need.

Robust Sample

2,000 U.S. Harris Poll qualified adults complete survey, compared to industry average of 1,000.

Media Ready

All data is public release ready, backed by The Harris Poll name in as little as 24 hours.

Global Reach

Access to over 28 global markets and niche audiences, such as parents, youth, millennials, online shoppers and others.

Research Expertise

Harris consultants work with you hand-in-hand to develop the right questions to yield high quality results, and help you interpret the findings.

Contact Us

Get in touch and let us help find answers and solutions to your most critical questions.