On Demand Innovation

Narrow down the funnel and refine concepts for further testing

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Prioritize the ideas that will grow your business

Rapid, iterative concept testing to match the pace of today’s fast-moving marketplace and rapidly changing consumer desires. Whether you need to narrow down a list of 100 thoughts or refine a more fully fleshed-out concept, Harris On Demand has the proprietary concept testing platform that is right for you.

On Demand Innovation Rapid Screen

Consumers provide quick-turn gut reactions to ideas to rank those with the most potential.


  • Choose an idea or concept with the most potential
  • Identify ideas and territories to explore further based on consumer feedback
  • Determine the ideas with the lowest risk
  • Avoid investing in the wrong ideas

On Demand Innovation Concept Evaluator

Proven set of metrics to prioritize concepts and optimize for final stage testing, provided in an actionable scorecard.


  • Gauge market acceptance of new products
  • Optimize, validate and refine concepts before final testing
  • Test packaging, benefits and more
  • Avoid costly missteps
What Our Clients Are Saying

"Harris has been a great thought partner for NerdWallet to gather valuable insights into consumer sentiment and behavior for public release. Their data is thorough and trusted among media."

Communications Team


"In my line of work, integrity and newsworthiness are everything. The Harris Poll provides clients with an opportunity to turn accurate, credible, and honest findings into compelling news stories that readers can use to inform important decisions and which help amplify sponsors brands among key audiences."

Joe Franscella, Sr. Director, Strategy


Harris On Demand

We provide affordable, reliable data to answer up to 20 of your burning questions in as little as 48 hours.

Our team of consultants craft the right questions to address the specific need and budget of our clients. The Harris On Demand surveys reach up to 2,000 respondents, representative of U.S. adults. Just two days after the fieldwork begins, our clients will receive cross tabs across a set of standard demographics including gender, age, region, income, education, and more.

By combining accuracy and integrity with the pace needed to succeed today, all data is backed by the credibility of the Harris Poll name for insights that stand up with your customers, company, and the media.

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The Harris Difference

Expertise and solutions to meet any need.

Robust Sample

2,000 U.S. Harris Poll qualified adults complete survey, compared to industry average of 1,000.

Media Ready

All data is public release ready, backed by The Harris Poll name in as little as 24 hours.

Global Reach

Access to over 28 global markets and niche audiences, such as parents, youth, millennials, online shoppers and others.

Research Expertise

Harris consultants work with you hand-in-hand to develop the right questions to yield high quality results, and help you interpret the findings.

Contact Us

Get in touch and let us help find answers and solutions to your most critical questions.