On Demand Audiences
Gather insights from parents, teens, millennials and other custom audiences
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Harris On Demand
Our omnibus survey platform provides timely, accurate and insightful data, all backed by the credibility of the Harris Poll name. From survey questionnaire design to interpreting the findings, Harris consultants work hand-in-hand with you throughout the process to maximize the value of survey research. This fast, cost-effective tool from opinion polling experts has been helping leaders across brand management, PR, communications, consumer insights and innovation make better decisions for over 20 years.
Parents On Demand
A nationally representative sample of 1,000 parents including mothers and fathers of infants, toddlers, kids, tweens, and teens providing data in as little as 2 weeks.
Use Parents On Demand to:
- Evaluate key brand metrics such as purchase intent, awareness, usage and sentiment
- Test, prioritize and refine concepts, products and ideas
- Measure ad recognition and recall
- Obtain quick insights when faced with a company crisis, product or service issue
- Develop and optimize headlines, messages, ads, taglines, logos, press releases and other types of content
Youth On Demand
A nationally representative sample of 1,000 children ages 8-17 including standard banner points of child’s grade level in school, gender and region.
Use Youth On Demand to:
- Understand behavioral trends among kids and teens
- Gauge attitudes toward current issues
- Test, prioritize and refine concepts, products and ideas
- Inform public policy initiatives
On Demand Generations
Whether your focus is on just one, or multiple generations, we provide the ability to customize sample for the audiences you need.
Use On Demand Generations to:
- Understand trends among four generations: Gen Z, Millennials, Gen X and Boomers
- Support thought leadership initiatives
- Better understand brand awareness and perceptions
- Provide robust data points for content marketing
- Inform direction of communications strategy
What Our Clients Are Saying
"Harris has been a great thought partner for NerdWallet to gather valuable insights into consumer sentiment and behavior for public release. Their data is thorough and trusted among media."
Communications Team
NerdWallet
"In my line of work, integrity and newsworthiness are everything. The Harris Poll provides clients with an opportunity to turn accurate, credible, and honest findings into compelling news stories that readers can use to inform important decisions and which help amplify sponsors brands among key audiences."
Joe Franscella, Sr. Director, Strategy
Anomali
Use Harris On Demand For…
Consumer Insights
Consumer attitudes and usage
Fill research gaps of existing studies
Monitor customer sentiment
Brand/Innovation
Ad and message testing
New product testing
Concept testing
Brand and product awareness
Corp Comm/Public Affairs
Crisis management
Ongoing reputation pulses
Get ahead of issues
PR/Media Relations
Thought leadership
Content marketing
Strong headlines
Social trends
The Harris Difference
Research expertise and survey solutions to meet any need.
Robust Sample
2,000 US Harris Poll qualified adults complete survey, compared to industry average of 1,000.
Media Ready
Public release ready results backed by The Harris Poll name in as little as 2 days.
Global Reach
Access to over 30 global markets and niche audiences, such as parents, teens, millennials and others.
Research Expertise
Harris consultants work with you hand-in-hand to design the right questions and interpret the findings.
Contact Us
Get in touch and let us help find answers and solutions to your most critical questions.
