On Demand Audiences

Gather insights from parents, teens, millennials and other custom audiences

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Harris On Demand

Our omnibus survey platform provides timely, accurate and insightful data, all backed by the credibility of the Harris Poll name. From survey questionnaire design to interpreting the findings, Harris consultants work hand-in-hand with you throughout the process to maximize the value of survey research. This fast, cost-effective tool from opinion polling experts has been helping leaders across brand management, PR, communications, consumer insights and innovation make better decisions for over 20 years.

Parents On Demand

A nationally representative sample of 1,000 parents including mothers and fathers of infants, toddlers, kids, tweens, and teens providing data in as little as 2 weeks.

Use Parents On Demand to:

  • Evaluate key brand metrics such as purchase intent, awareness, usage and sentiment
  • Test, prioritize and refine concepts, products and ideas
  • Measure ad recognition and recall
  • Obtain quick insights when faced with a company crisis, product or service issue
  • Develop and optimize headlines, messages, ads, taglines, logos, press releases and other types of content

Youth On Demand

A nationally representative sample of 1,000 children ages 8-17 including standard banner points of child’s grade level in school, gender and region.

Use Youth On Demand to:

  • Understand behavioral trends among kids and teens
  • Gauge attitudes toward current issues
  • Test, prioritize and refine concepts, products and ideas
  • Inform public policy initiatives

On Demand Generations

Whether your focus is on just one, or multiple generations, we provide the ability to customize sample for the audiences you need.

Use On Demand Generations to:

  • Understand trends among four generations: Gen Z, Millennials, Gen X and Boomers
  • Support thought leadership initiatives
  • Better understand brand awareness and perceptions
  • Provide robust data points for content marketing
  • Inform direction of communications strategy
What Our Clients Are Saying

"Harris has been a great thought partner for NerdWallet to gather valuable insights into consumer sentiment and behavior for public release. Their data is thorough and trusted among media."

Communications Team


"In my line of work, integrity and newsworthiness are everything. The Harris Poll provides clients with an opportunity to turn accurate, credible, and honest findings into compelling news stories that readers can use to inform important decisions and which help amplify sponsors brands among key audiences."

Joe Franscella, Sr. Director, Strategy


Use Harris On Demand For…


Consumer Insights

Consumer attitudes and usage

Fill research gaps of existing studies

Monitor customer sentiment



Ad and message testing

New product testing

Concept testing

Brand and product awareness

Corp Comm/Public Affairs

Crisis management

Ongoing reputation pulses

Get ahead of issues


PR/Media Relations

Thought leadership

Content marketing

Strong headlines

Social trends

The Harris Difference

Research expertise and survey solutions to meet any need.

Robust Sample

2,000 US Harris Poll qualified adults complete survey, compared to industry average of 1,000.

Media Ready

Public release ready results backed by The Harris Poll name in as little as 2 days.

Global Reach

Access to over 30 global markets and niche audiences, such as parents, teens, millennials and others.

Research Expertise

Harris consultants work with you hand-in-hand to design the right questions and interpret the findings.

Contact Us

Get in touch and let us help find answers and solutions to your most critical questions.