Dallas Cowboys Again Are America’s Favorite Football Team

    NEW YORK , N.Y. – October 15, 2013 – As the leaves finish changing color and begin to fall to the ground, the football season is about one-third of the way done and how the teams are looking for the season is shaking out. Are there surprising teams who have yet to win any games? And, on the other side, are there teams where folks are scratching their heads, saying, wow, how are they unbeaten? Yes and yes.

    But, no matter what changes on the field, one thing that remains the same is that the Dallas Cowboys are the favorite team of adults who follow professional football. The Green Bay Packers move up one spot to number 2 and the Denver Broncos make one of the largest moves on the list, going up 14 spots to 3rd from a tie for 17th in 2011. Rounding out the top five favorite football teams are the New York Giants, up three spots from 7th to 4th, and the New England Patriots, who drop from number 4 to number 5.

    These are some of the results of The Harris Poll® of 2,577 adults surveyed online between September 18 and 24, 2013 by Harris Interactive.

    Certain teams have moved up or down more than others this year. Besides Denver, some of the largest movers this year include:

    • The Seattle Seahawks, who moved up 15 places on the list from number 27 in 2011 to number 12 this year;
    • The Indianapolis Colts, who dropped 13 places from number 6 to number 19;
    • The Tennessee Titans dropped ten spots, from number 21 to number 31;
    • The Oakland Raiders moved up nine places, from number 25 to a tie for number 16; and
    • The San Francisco 49ers moved up eight spots, from number 16 to number 8.

    For the fourth time in a row, the Jacksonville Jaguars are at the bottom of the list.

    Even though there is still plenty of football to play, the Super Bowl is not too far away. Over one-quarter of those who follow professional football (28%) say the Denver Broncos will be the Super Bowl champions in February, while 14% say it will be the Seattle Seahawks. Just under one in ten believe the New England Patriots (9%) or the San Francisco 49ers (8%) will win the Super Bowl, and 7% believe it will be the Green Bay Packers. Almost every team has a few die-hard fans who believe their team will manage to win the big game with one exception – no one who follows professional football believes the Jacksonville Jaguars will win the Super Bowl.

    Super Bowl XLVIII

    For many, it’s about the game itself; for others, the Super Bowl is about much more – it’s about the half-time show and the partying that surrounds the game. One idea that has floated for quite some time is to give in to the party and move the game from Sunday to Saturday. Just over one in ten Americans (13%), and 15% of those who follow football say they would be more likely to watch the game on a Saturday, while 7% of U.S. adults and 8% of football followers say they would be less likely. Four in five Americans (80%) say it would not impact them at all, with almost half (48%) saying they would watch it either way while one-third (32%) say they wouldn’t watch it either way. Digging deeper, just one-third of Americans (33%) agree that moving the Super Bowl to Saturday would be a bad idea, while over half (56%) agree the worst part of Super Bowl Sunday is having to get up the next morning to go to work or school.

    This upcoming Super Bowl has something that is causing a little bit of concern as the date gets closer and the winter forecasts are released – it’s going to be played in an undomed stadium in New Jersey. Now Americans are divided as to whether they should have chosen such a site. Just over half of Americans (51%) agree that they never should have chosen an undomed cold weather stadium for the Super Bowl, while 49% disagree. Looking at the game itself, two in five U.S. adults (40%) agree that having the Super Bowl in Jersey during February will not cause any game day issues; 60%, however, disagree.

    Another factor that can always cause controversy is something that has nothing to do with the game itself – the half-time show. Organizers have to walk a fine line between being exciting, but not too edgy. This year, Bruno Mars was chosen as the performer and while two in five Americans (40%) are excited that he’s going to perform the half-time show, 60% are not.

    Who follows football?

    No matter what, there are the fans that follow football. This year, over half of Americans (54%) say they follow professional football, down from last year when 59% said they follow professional football. Not surprisingly, men are more likely than women to say they follow professional football (68% vs. 42%). Regionally, those who follow professional football are more likely to be in the Midwest (57%) and the East (56%) than the West (52%) and the South (51%). And, while Republicans and Democrats may not really have anything else to agree about these days, 58% of both parties follow football compared to 50% of Independents.

    To see the full lists of teams and other recent Harris Polls, please visit the Harris Poll News Room.

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    TABLE 1

    WHO FOLLOWS PROFESSIONAL FOOTBALL

    Do you follow professional football?

    Summary of Yes Responses

    Base: All adults

    Total

    %

    2013

    54

    2012

    59

    2011

    55

    2010

    53

    2009

    51

    2008

    52

    2007

    49

    2006

    48

    2005

    49

    2004

    51

    2003

    50

    2002

    47

    1999

    53

    1998

    55

    1997

    51

    1996

    52

    1995

    49

    1993

    46

    1992

    49


     

    TABLE 2

    WHO FOLLOWS PROFESSIONAL FOOTBALL – BY DEMOGRAPHIC GROUP (2013)

    Do you follow professional football?

    Summary of Yes Responses

    Base: All adults

    Total

    %

    All Adults

    54

    Sex

    Male

    68

    Female

    42

    Age

    Echo Boomers (18 – 36)

    52

    Generation X (37 – 48)

    54

    Baby Boomers (49 – 67)

    56

    Matures (68+)

    50

    Region

    East

    56

    Midwest

    57

    South

    51

    West

    52

    Education

    High School or less

    48

    Some College

    53

    College Graduate

    63

    Post Grad

    62

    Party

    Republican

    58

    Democrat

    58

    Independent

    50


    TABLE 3

    FAVORITE NFL TEAM

    What are your two favorite National Football League teams?

    Base: Adults who follow professional football

     

    1998

    1999

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    2013

    Dallas Cowboys

    1

    1

    4

    =1

    2

    2

    2

    1

    1

    1

    1

    1

    1

    Green Bay Packers

    2

    3

    1

    =1

    1

    1

    4

    4

    5

    6

    3

    3

    2

    Denver Broncos

    4

    4

    =8

    17

    9

    10

    11

    16

    15

    12

    14

    =17

    3

    New York Giants

    =8

    9

    7

    =11

    4

    13

    9

    7

    7

    8

    7

    7

    4

    New England Patriots

    16

    11

    =8

    19

    3

    =3

    5

    6

    2

    5

    6

    4

    5

    Chicago Bears

    7

    10

    11

    8

    =6

    8

    6

    5

    6

    3

    9

    5

    6

    Pittsburgh Steelers

    5

    5

    6

    10

    =15

    =3

    1

    3

    4

    2

    4

    2

    7

    San Francisco 49ers

    3

    2

    2

    5

    8

    6

    8

    9

    11

    11

    12

    16

    8

    Philadelphia Eagles

    12

    21

    16

    20

    5

    5

    7

    8

    8

    7

    13

    12

    9

    Miami Dolphins

    6

    6

    14

    9

    13

    =18

    =13

    =14

    16

    =17

    =21

    13

    10

    New Orleans Saints

    24

    =19

    25

    29

    30

    29

    31

    =21

    17

    24

    5

    11

    11

    Seattle Seahawks

    22

    15

    =18

    =21

    14

    24

    12

    =19

    14

    =14

    31

    27

    12

    Minnesota Vikings

    14

    7

    13

    7

    =15

    =16

    21

    =19

    12

    10

    8

    =9

    13

    Washington Redskins

    10

    8

    10

    6

    10

    14

    16

    12

    =9

    =17

    15

    8

    14

    New York Jets

    17

    13

    12

    16

    =6

    =11

    22

    17

    =9

    20

    16

    =9

    15

    Baltimore Ravens

    27

    =25

    32

    25

    29

    28

    30

    =26

    28

    26

    19

    14

    =16

    Oakland Raiders

    =8

    =19

    3

    3

    12

    7

    10

    11

    13

    21

    =17

    25

    =16

    Arizona Cardinals

    28

    =23

    31

    32

    32

    31

    29

    29

    24

    16

    11

    =17

    =16

    Indianapolis Colts

    23

    =27

    =23

    23

    11

    9

    3

    2

    3

    4

    2

    6

    19

    Atlanta Falcons

    =19

    18

    26

    27

    =21

    =18

    =23

    28

    27

    13

    10

    15

    20

    Houston Texans

    NA

    N/A

    30

    =21

    19

    =25

    28

    31

    26

    23

    =17

    23

    21

    Detroit Lions

    =19

    22

    21

    30

    26

    =18

    =17

    25

    29

    31

    30

    19

    22

    San Diego Chargers

    26

    =23

    =27

    26

    31

    27

    =23

    10

    18

    =14

    20

    24

    23

    Cincinnati Bengals

    25

    =25

    =27

    28

    =24

    30

    =23

    18

    32

    29

    =27

    31

    24

    Cleveland Browns

    NA

    12

    15

    15

    =24

    15

    19

    13

    =22

    22

    26

    22

    25

    Tampa Bay Buccaneers

    15

    17

    =18

    4

    17

    =11

    =17

    =21

    21

    19

    =27

    =28

    26

    Carolina Panthers

    13

    30

    22

    24

    18

    =16

    =13

    =14

    19

    25

    23

    20

    27

    Buffalo Bills

    18

    14

    =23

    18

    27

    23

    27

    30

    20

    =27

    29

    =28

    28

    Kansas City Chiefs

    11

    16

    20

    13

    =21

    =21

    20

    =23

    =22

    =27

    25

    30

    29

    St. Louis Rams

    30

    29

    5

    =11

    20

    =21

    26

    =23

    =30

    30

    24

    26

    30

    Tennessee Titans

    29

    31

    17

    14

    23

    =25

    15

    =26

    25

    9

    =21

    21

    31

    Jacksonville Jaguars

    =19

    =27

    =27

    31

    28

    32

    32

    32

    =30

    32

    32

    32

    32

    = indicates a tie

    NA = not applicable for that year.

    Note: Respondents provided list of teams

    In 1998, 1999 the Tennessee Titans were the Houston Oilers.

    In 2012, this question was not asked


    TABLE 4

    SUPER BOWL WINNER

    Regardless of your favorite team, who do you think will win the Super Bowl this year?

    Base: Adults who follow professional football

     

    Total

    %

    Denver Broncos

    28

    Seattle Seahawks

    14

    New England Patriots

    9

    San Francisco 49ers

    8

    Green Bay Packers

    7

    Chicago Bears

    5

    Atlanta Falcons

    4

    Dallas Cowboys

    3

    New York Giants

    3

    New Orleans Saints

    3

    Houston Texans

    2

    Baltimore Ravens

    2

    Cincinnati Bengals

    2

    Pittsburgh Steelers

    1

    Miami Dolphins

    1

    Kansas City Chiefs

    1

    Indianapolis Colts

    1

    Tennessee Titans

    1

    Washington Redskins

    1

    Detroit Lions

    1

    New York Jets

    1

    San Diego Chargers

    1

    Philadelphia Eagles

    1

    Buffalo Bills

     

    Oakland Raiders

     

    Minnesota Vikings

     

    Carolina Panthers

     

    Cleveland Browns

     

    Arizona Cardinals

     

    Tampa Bay Buccaneers

     

    St. Louis Rams

     

    Jacksonville Jaguars

    Note: indicates response of less than 0.5 percent

    Note: – indicates no response


    TABLE 5

    SUPERBOWL SATURDAY

    If the Super Bowl was played on a Saturday instead of a Sunday, how would that impact your likelihood to watch it?

    Base: U.S. adults

     

    Total

    Generation

    Follow Football

    Echo

    Boomers

    (18-36)

    Gen X

    (37-48)

    Baby

    Boomers

    (49-67)

    Matures

    (68+)

    Yes

    No

    %

    %

    %

    %

    %

    %

    %

    LESS LIKELY (NET)

    7

    9

    8

    4

    6

    8

    5

    Much less likely

    3

    4

    3

    2

    3

    3

    3

    Somewhat less likely

    3

    5

    5

    2

    3

    5

    2

    MORE LIKELY (NET)

    13

    17

    16

    12

    4

    15

    11

    Somewhat more likely

    5

    8

    6

    4

    2

    5

    6

    Much more likely

    8

    9

    10

    8

    2

    10

    5

    NO IMPACT (NET)

    80

    74

    77

    84

    90

    77

    84

    I would watch it either way

    48

    45

    47

    51

    50

    74

    18

    I would not watch it either way

    32

    29

    30

    33

    40

    3

    66

    Note: Percentages may not add up to 100% due to rounding

     

    TABLE 6

    2014 SUPER BOWL

    How strongly do you agree or disagree with the following statements?

    Base: U.S. Adults

     

    AGREE (NET)

    Strongly agree

    Somewhat

    agree

    DISAGREE

    (NET)

    Somewhat disagree

    Strongly disagree

    %

    %

    %

    %

    %

    %

    The worst part of Super Bowl Sunday is having to get up the next morning to go to work or school

    56

    29

    27

    44

    17

    27

    They never should have chosen an undomed cold weather stadium for the Super Bowl

    51

    23

    28

    49

    28

    21

    I am excited that Bruno Mars is going to perform the halftime show during the Super Bowl

    40

    13

    26

    60

    26

    34

    Having the 2014 Super Bowl in New Jersey during February will not present any game day issues

    40

    11

    28

    60

    38

    23

    Moving the Super Bowl to a Saturday would be a bad idea

    33

    11

    22

    67

    34

    32

    Note: Percentages may not add up to 100% due to rounding

     

    Methodology

    This Harris Poll was conducted online within the United States between September 18 to 24, 2013 among 2,577 adults (aged 18 and over), of whom 1,387 follow professional football. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

    All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words margin of error as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

    Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.

    These statements conform to the principles of disclosure of the National Council on Public Polls.

    The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of Harris Interactive.

    J43566

    Q855, 860, 865, 875, 880

    The Harris Poll® #72, October 15, 2013

    By Regina Corso, SVP, Harris Poll and Public Relations

    About Harris Interactive

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