More than Four in Five Americans Say It Should Be a National Priority to Feed Struggling Families in the U.S.

NEW YORK , N.Y. – May 22, 2014 – Twenty-one percent of U.S. adults – an estimated 50.4 million – know someone who doesn’t have enough to eat, and 43% of those who do say it’s someone close to them. In total, this means that roughly one in ten (9%) U.S. adults – or roughly 21.6 Million – have someone close to them who is hungry. As such, it shouldn’t come as a surprise that a strong majority of Americans (76%) see the problem of hunger in the United States as either serious (53%) or very serious (22%).

These are some of the results of The Harris Poll¨ of 2,300 adults surveyed online between April 16 and 21, 2014.

Perhaps not surprisingly, the lowest income segment of the population – those with household incomes of under $35,000 annually – are the most likely both to know someone who is hungry (33%, vs. 19% $35k-<$50k, 20% $50k-<$75k, 18% $75k-<$100k, 12% $100k+) and to see hunger as a very serious problem in the U.S. (33% vs. 23%, 17%, 13% and 19%, respectively). Also in line with expectations, those who know someone who’s hungry are in turn significantly more likely to see hunger in the U.S. as a serious/very serious problem (95% of those who know someone who’s hungry vs. 70% of those who do not) and three times as likely to see it specifically as a very serious problem (43% vs. 17%, respectively).

Looking at political leanings, Democrats (85%) are more likely than either Independents (71%) or Republicans (67%) to see hunger as a serious/very serious problem; similarly, Liberals (87%) are more likely to hold this belief than Moderates (75%), who in turn are more likely to feel this way than Conservatives (69%).

Waste over want

While a strong majority of Americans correctly identify poverty (77%) as among the main causes of hunger in the U.S., the next highest percentage – four in ten (42%) – point to food waste. Four in ten turns out to be a figure of some significance, as it’s the same as the portion of food – an estimated 40%, per the Natural Resources Defense Council – that is wasted in the U.S. every year, to the tune of about $165 billion worth. Over three-fourths of Americans (78%) believe that wasting food is immoral, but clearly many of us are contributing to the problem – however unintentionally – nonetheless.

With so many people wanting for food in the U.S., it would be easy to think that there simply isn’t enough to go around, says Mike de Vere, President of the Harris Poll, but the sad fact is that if we could cut down on waste and get our surplus food to the right tables, we could feed as many as 25 million Americans. With more than one in five children at risk of hunger in our country, these are challenges we need to take seriously.

Americans do seem to understand that a great deal of food is wasted in the United States, though a majority (55%) underestimates the amount of annual waste, believing it to be 30% or less. Looking at which Americans are more and less likely to underestimate food waste:

• Republicans (63%) are more likely than Democrats (52%) to underestimate U.S. food waste at 30% or less.
• Men (66%) are likewise more inclined than women (46%) to do the same.
• Millennials (44%) are less likely to underestimate food waste than any other generation (55% Gen Xers, 62% Baby Boomers, 65% Matures).
• Lower income Americans (49% <$35k, 51% $35k-<$50k) are less likely than their higher earning counterparts (58% $50k-<$75k, 61% $75k-<$100k, 63% $100k+) to do so.

Greater problems on the global stage

As bad as the hunger problem is in our country, the problem is worse still on a global level, and American opinions reflect this. Nearly all U.S. adults (95%) believe hunger is a serious or very serious problem worldwide, and the majority (57%) identify it as very serious. Unlike hunger in the U.S., recognition of the hunger problem worldwide is all but universal across demographics.

Conflicting priorities

Americans show several points of conflict when asked for their opinions on hunger issues. Vast majorities agree that it should be a national priority to feed struggling families in the United States (86%) and that we should worry about hunger in the U.S. before worrying about it on a worldwide level (85%).

However, three-fourths also recognize that helping to end worldwide hunger would be beneficial to the United States (76%), and six in ten feel it should be a national priority to feed struggling families worldwide (59%) – meaning that some Americans are torn between the belief that fixing the hunger problem in our country should come first and the belief that worldwide hunger should be a priority today.

21% of 240.2 million Americans 18 and older (source: U.S. Census data) – 240.2 million x .21 = 50.4 million

9% of 240.2 million Americans 18 and older (source: U.S. Census data) – 240.2 million x .09 = 21.6 million

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TABLE 1a

SERIOUSNESS OF HUNGER PROBLEM IN THE U.S.

By Political Party, Political Philosophy & Gender

How serious do you feel the problem of hunger is here in the United States?

Base: U.S. Adults

Note: Percentages may not add up to 100% due to rounding; indicates a response rate of <0.5%

TABLE 1b

SERIOUSNESS OF HUNGER PROBLEM IN THE U.S.

By Generation, Annual HH Income & Know Someone Who is Hungry

How serious do you feel the problem of hunger is here in the United States?

Base: U.S. Adults

Note: Percentages may not add up to 100% due to rounding

TABLE 2a

SERIOUSNESS OF HUNGER PROBLEM WORLDWIDE

By Political Party, Political Philosophy & Gender

And how serious do you think the problem of hunger is worldwide?

Base: U.S. Adults

Note: Percentages may not add up to 100% due to rounding; indicates a response rate of <0.5%

TABLE 2b

SERIOUSNESS OF HUNGER PROBLEM WORLDWIDE

By Generation, Annual HH Income & Know Someone Who’s Hungry

And how serious do you think the problem of hunger is worldwide?

Base: U.S. Adults

Note: Percentages may not add up to 100% due to rounding; indicates a selection rate of <0.5%; — indicates no selections

TABLE 3a

KNOW SOMEONE WHO IS HUNGRY

By Political Party, Political Philosophy & Gender

Do you know anyone who is hungry – that is, does not have enough to eat?

Base: U.S. Adults

Note: Percentages may not add up to 100% due to rounding

TABLE 3b

KNOW SOMEONE WHO IS HUNGRY

By Generation, Annual HH Income & Know Someone Who’s Hungry

Do you know anyone who is hungry – that is, does not have enough to eat?

Base: U.S. Adults

Note: Percentages may not add up to 100% due to rounding

TABLE 4

IS THE HUNGRY PERSON YOU KNOW CLOSE TO YOU

Is that someone close to you?

Base: U.S. Adults

Note: Percentages may not add up to 100% due to rounding

TABLE 5a

MAIN/TOP CAUSES UP HUNGER IN THE U.S.

By Political Party, Political Philosophy & Gender

What do you believe to be among the main or top causes of hunger in the United States? You may choose up to three.

Base: U.S. Adults

Note: Percentages may not add up to 100% due to rounding

TABLE 5b

MAIN/TOP CAUSES UP HUNGER IN THE U.S.

By Generation, Annual HH Income & Know Someone Who’s Hungry

What do you believe to be among the main or top causes of hunger in the United States? You may choose up to three.

Base: U.S. Adults

Note: Percentages may not add up to 100% due to rounding

TABLE 6a

WHAT PERCENT OF FOOD DO AMERICANS WASTE

By Political Party, Political Philosophy & Gender

On average, what percent of food do you think Americans waste?.

Base: U.S. Adults

Note: Percentages may not add up to 100% due to rounding; indicates a response rate of <0.5%

TABLE 6b

WHAT PERCENT OF FOOD DO AMERICANS WASTE

By Generation, Annual HH Income & Know Someone Who’s Hungry

On average, what percent of food do you think Americans waste?.

Base: U.S. Adults

Note: Percentages may not add up to 100% due to rounding; indicates a selection rate of <0.5%

TABLE 7a

AGREE/DISAGREE WITH HUNGER STATEMENTS

Summary Table

How strongly do you agree or disagree with the following statements?

Base: U.S. adults

Note: Percentages may not add up to 100% due to rounding.

TABLE 7b

AGREE WITH HUNGER STATEMENTS

By Political Party, Political Philosophy & Gender

How strongly do you agree or disagree with the following statements?

Base: U.S. Adults

Note: Percentages may not add up to 100% due to rounding

TABLE 7c

AGREE WITH HUNGER STATEMENTS

By Generation, Annual HH Income & Know Someone Who’s Hungry

How strongly do you agree or disagree with the following statements?

Base: U.S. Adults

Note: Percentages may not add up to 100% due to rounding

Methodology

This Harris Poll was conducted online within the United States between April 16 and 21, 2014 among 2,300 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, The Harris Poll avoids the words margin of error as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in our panel, no estimates of theoretical sampling error can be calculated.

These statements conform to the principles of disclosure of the National Council on Public Polls.

The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of The Harris Poll.

The Harris Poll^¨ #49, May 22, 2014

By Regina A. Corso, VP, The Harris Poll and Public Relations Research

About Nielsen & The Harris Poll

On February 3, 2014, Nielsen acquired Harris Interactive and The Harris Poll. Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.