Battle in North Carolina Continues: Duke America’s Favorite College Basketball Team and UNC is Number Two

    NEW YORK, N.Y. – March 23, 2011 – It is one of the most storied rivalries in all of college basketball – Duke Blue Devils versus UNC Tar Heels. Since 2003, Duke has been the favorite college basketball team among those who follow college basketball 7 times, including this year, and number two twice. UNC has been on top 3 times and second on the list 4 times, including this year. Last year, the teams shared the top spot. And, as the wildness of the NCAA Men’s College Basketball tournament continues in the Sweet Sixteen this week, all eyes are on the Final Four when they could meet in Houston on Saturday, April 2nd.

    Rounding out the top five favorite college basketball teams are two who are still in the hunt for the national title, Ohio State at number 3 and Kentucky at number 4, both of whom were tied for the sixth spot last year. Syracuse, number 5 on the list this year after an absence of 3 years, was already sent packing after losing to Marquette.

    These are some of the results of The Harris Poll of 2,379 adults surveyed online between March 7 and 14, 2011 by Harris Interactive.

    Looking at the remaining 5 teams in the top ten, only one has a shot at becoming national champion – Wisconsin who is number 6 this year and moves up from number 10 last year. The remaining teams are: Illinois who returns to the list after a one year absence at number 7; Pittsburgh who debuts in the top ten at number 8; Texas who drops from a tie for the 4th spot to number 9; and Iowa who returns to the list at number 10 after being off for two years.

    Four teams dropped off the top ten list this year: Connecticut, who was number 3; Maryland, who was tied for number 4; UCLA who was number 8 and Purdue who was number 9.

    Women’s College Basketball

    Since 2003, the top two women’s college basketball teams have been the same, the order has just fluctuated a little. In 2003 and again in 2009, 2010 and 2011 Connecticut has been number one and Tennessee has been number two. From 2004-2008 it was Tennessee on top followed by UConn. At number three is Wisconsin who jumps from a tie for 6th place last year. The next 6 teams are all returning to the list after at least a one year absence: Baylor in 4th, UNC in 5th, Duke in 6th, and then Iowa, Kentucky, and Stanford all in a tie for 7th. Again in the 10th spot this year is Michigan State.

    Dropping off the women’s top ten are Texas (was No. 3), Maryland and UCLA (who were tied for No. 4), Purdue (tied for No. 6), and Nebraska and Ohio State (were tied for No. 8).

    Winning it all

    As the Sweet Sixteen gets underway in both the men’s and women’s divisions, two teams rise to the top for the men’s overall winner and one is clear for the women. Just over one in five Americans who follow college basketball (22%) think Ohio State will be the men’s NCAA champion this year while 16% say it will be Duke repeating. Just under one in ten say it will be Kansas (8%) or UNC (8%) while 4% will be disappointed as they say it will be Pittsburgh and 3% say it will be Kentucky.

    For the women, two in five (40%) say UConn will be the national champions while 6% say it will be Tennessee, 5% each say Baylor or Stanford and 2% believe it will be Duke.

     

    TABLE 1

    FAVORITE MEN’S COLLEGE BASKETBALL TEAM: RANK ORDER

    Which is your favorite men’s college basketball team?

    Base: Follow college basketball

    1993

    1995

    1996

    1997

    1998

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    Duke

    1

    2

    2

    3

    2

    1

    1

    1

    1

    2

    1

    2

    =1

    1

    North Carolina (UNC)

    2

    3

    7

    2

    3

    7

    =2

    3

    2

    1

    2

    1

    =1

    2

    Ohio State

    8

    9

    =4

     

     

     

     

     

    4

    3

     

    4

    =6

    3

    Kentucky

    5

    1

    1

    1

    1

    5

    =2

    4

     

    4

    =9

    7

    =6

    4

    Syracuse

     

     

     

     

     

     

     

    =7

    6

    10

     

     

     

    5

    Wisconsin

     

     

     

     

     

     

     

     

     

     

    =9

     

    10

    6

    Illinois

     

     

     

     

     

    3

     

    2

    3

     

     

    6

     

    7

    Pittsburgh

     

     

     

     

     

     

     

     

     

     

     

     

     

    8

    Texas

     

     

     

     

     

     

     

    9

    7

    6

     

    5

    =4

    9

    Iowa

     

     

     

     

     

     

     

     

     

     

    5

     

     

    10

    Not in the top 10.

    Dropped out of the top 10 this year

    (Last year’s rankings)

    Connecticut (No. 3), Maryland (tied for No. 4), UCLA (No. 8) and Purdue (No. 9)

     

    TABLE 2

    FAVORITE WOMEN’S COLLEGE BASKETBALL TEAM

    Which is your favorite women’s college basketball team?

    Base: Follow college basketball

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    Connecticut

    1

    2

    2

    2

    2

    2

    1

    1

    1

    Tennessee

    2

    1

    1

    1

    1

    1

    2

    2

    2

    Wisconsin

     

     

     

     

    =9

    =8

     

    =6

    3

    Baylor

     

     

     

     

    =7

     

     

     

    4

    North Carolina (UNC)

     

    6

    10

    =7

    3

    7

    3

     

    5

    Duke

    4

    3

    3

    3

    =7

    =4

    7

     

    6

    Iowa

    =7

     

     

     

     

    3

     

     

    =7

    Kentucky

     

    5

     

     

     

    10

    10

     

    =7

    Stanford

     

    4

    4

     

     

    =4

     

     

    =7

    Michigan State

     

     

     

     

     

     

     

    10

    10

    Not in the top 10.

     

    Dropped out of the top 10 this year

    (Last year’s rankings)

    Texas (No. 3), Maryland (tied for no. 4), UCLA (tied for no. 4), Purdue (tied for no. 6), Nebraska (tied for No. 8) and Ohio State (tied for No. 8)

    TABLE 3

    MEN’S COLLEGE BASKETBALL CHAMPION

    What team do you think will be the men’s NCAA champion this year?

    Base: Follow college basketball

    Total

    %

    Ohio State

    22

    Duke

    16

    Kansas

    8

    North Carolina (UNC)

    8

    Pittsburgh

    4

    Kentucky

    3

    Note: Other teams mentioned all received 2% or less

    TABLE 4

    WOMEN’S COLLEGE BASKETBALL CHAMPION

    What team do you think will be the women’s NCAA champion this year?

    Base: Follow college basketball

    Total

    %

    Connecticut

    40

    Tennessee

    6

    Baylor

    5

    Stanford

    5

    Duke

    2

    Note: Other teams mentioned all received 1% or less

     

    TABLE 5

    COLLEGE SPORTS FOLLOWERS

    Do you follow any of these sports?

    Base: All adults

    2007

    2008

    2009

    2010

    2011

    %

    %

    %

    %

    %

    FOLLOW COLLEGE SPORTS (NET)

    41

    41

    44

    42

    41

    College football

    33

    34

    36

    35

    32

    Men’s college basketball

    24

    23

    26

    26

    25

    Women’s college basketball

    8

    7

    8

    9

    7

    College baseball

    6

    8

    8

    9

    7

    College hockey

    4

    3

    5

    6

    3

    Other college sports

    8

    7

    7

    8

    6

    I follow none of these sports

    59

    59

    56

    58

    59

    Note: Multiple-response question.

     

     

     

    Methodology

    This Harris Poll was conducted online within the United States between March 7 to 14, 2011 among 2,379 adults (aged 18 and over), of whom 557 follow college basketball. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

    All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words margin of error as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

    Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.

    These statements conform to the principles of disclosure of the National Council on Public Polls.

     

    The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of Harris Interactive.

    J39773

    Q805, 810, 815, 820, 825

     

     

    The Harris Poll ® #40, March 23, 2011

    By Regina A. Corso, SVP, Harris Poll, Public Relations and Youth Research, Harris Interactive

    About Harris Interactive

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