IMAGE: QUARTZ/BÁRBARA ABBÊS
By Dan Kopft & Jenni Avins | Quartz
Americans are anxious. We’re suffering from economic anxiety, political anxiety, social media overload, neuroexistentialism, and plain old FOMO. And in CBD, many hope to find a cure for this modern condition.
That little three-letter acronym—which stands for cannabidiol, one of the many chemical compounds called “cannabinoids” that naturally occur in cannabis plants—wasn’t familiar to many Americans several years ago. But in 2016, CBD became more widely searched on Google than THC—the cannabinoid most famous for getting users high. And it’s been climbing ever since.
In a recent survey conducted with the Harris Poll, Quartz asked over 2,000 Americans about their use and perceptions of CBD. The results show that the vast majority of people in the US are aware of the cannabis-derived compound: some 86% of survey takers had heard of CBD. Still, fewer than 20% have tried it, and only 7% say they use it regularly.