Millennials: Now We’re After Their Blood

By Marissa Harshman | The Columbian | Millennials are at it again. We know the generation is responsible for the impending demise of paper napkins, yogurt and liquid fabric softener. They’re killing the housing market because they’re not buying homes. And their refusal to get married is hitting the diamond industry hard. Now, they’re not donating blood […]

By Marissa Harshman | The Columbian |

Millennials are at it again.

We know the generation is responsible for the impending demise of paper napkins, yogurt and liquid fabric softener. They’re killing the housing market because they’re not buying homes. And their refusal to get married is hitting the diamond industry hard.

Now, they’re not donating blood — at least not at the rate they think they are. A new national study, conducted by Harris Poll on behalf of Bloodworks Northwest, shows that 47 percent of young adults, those 18 to 34 years old, believe they are more likely to donate blood that older people. The reality: Millennials account for only 20 percent of blood collections.

But that doesn’t mean millennials don’t want to help, said Dr. Jim AuBuchon, president and CEO of Bloodworks Northwest. In the aftermath of tragedies, such as the recent Amtrak derailment in DuPont and the Las Vegas shootings, millennials show up in force.

Read more at The Columbian.