Marketing Brew ☕ Good tipper

By Phoebe Bain and Ryan Barwick | Marketing Brew | May 7, 2021

You made it to Friday. Mazel tov + a reminder to rethink your Mother’s Day brand emails? Maybe?

In today’s edition: 

  • NewFronts make TV shoppable
  • Twitter’s new Tip Jar
  • The latest on vaccine PSAs

— Phoebe Bain and Ryan Barwick

METRICS & MEDIA

Stat: Remember that Ad Council PSA story? 69% of respondents to a Marketing Brew/Harris Poll survey said they supported brands and celebrities engaging in vaccine education initiatives.

Quote: “It is not permissible for Facebook to keep a user off the platform for an undefined period, with no criteria for when or whether the account will be restored,” said Facebook’s oversight board, punting the controversial decision to ban President Trump back to Mark Zuckerberg.

Read: How TikTok survived the Trump administration.

Read the full newsletter at Marketing Brew.