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    • The Digital Economy
      During the pandemic we are increasingly turning to technology to help us connect, get more done, and feel better. But does it work?
    • Everyday Heroes
      In order to control the spread of the COVID-19, governments have relied upon stay-at-home orders that require a segmentation of the workforce into essential vs. non-essential functions. This dividing line has led to the rise of the Everyday Hero.
    • SMB: America’s Economic Engine
      Many small businesses are staying nimble by moving online, and making product pivots. However, most do not see survival past six months of a shut down.
    • Automotive
      Things we used to take for granted look very different now, including our relationships with our vehicles and attitudes toward future transportation. The Harris Poll is conducting a series of deep-dives of interest to those involved in the automotive sector.
    • Travel
      While the country looks to reopen and people yearn to capture some elements of their previous “norm”, how does this complex industry address the tension between a growing desire to reconnect with friends and family and provide a change of scenery with concerns around health and safety?
    • Healthcare
      The COVID-19 pandemic has posed an unprecedented challenge to the healthcare industry as a whole, exposing flaws in access and radically altering delivery of care along the way.
    • Thought Leadership
      Check out Harris’ latest thinking, media partnerships and reports.
    • Gen Z 100
      100 Gen Z stats marketers need to know
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      Since 1989, The Harris Poll has been monitoring the Brand Equity, providing one score that enables you to understand at a glance how strong or weak your brand is.
    • Close
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      Welcome to our monthly public policy poll, which is released by the Center for American Political Studies at Harvard and The Harris Poll. Sign up for updates and scroll below to find more information about poll results and coverage.
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      Powered by twenty years of proprietary research from The Harris Poll Reputation Quotient, The Axios Harris Poll 100 is a measurement of what real people think right now about the companies in our cultural conversation.
    • Yahoo Finance – Harris Poll Investor Index
      An In-Depth Look into the Shifts in Public Opinion on Investment Strategies. The index is updated regularly by Yahoo Finance and The Harris Poll to track individual investor decisions
    • Crain’s – Harris Poll Chicago Executive Pulse
      A Deep Dive on Business Trends from Top Chicago Executives. This page is updated monthly by Crain’s and The Harris Poll to track Chicago business executive sentiment.
    • Milken Institute – The Harris Poll
      The Listening Project
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      Analysis and Insights on Consumer Sustainability Intentions & Actions
    • Media Request Form
      At the Harris Poll, we are committed to providing the latest in public opinion polling as a free service for the media, policymakers, non-profit organizations, and universities. We encourage our community to leverage public sentiment to better shape the news, public and corporate policy, and communication of ideas.
    • Close
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        We are social scientists, strategists and investigators of culture. We apply advanced analytics and creativity to our client’s marketplace challenges.
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THP Archives

Search Over 5 Decades Of Polling Data

Marginal Gain In Reagan’s Overall Rating (04/25/1983)

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The Harris Poll

Opinion: Will movie theaters survive? That depends on Millennials.

By: Sonny Bunch | The Washington Post | Nov 10, 2021 Millennials are the serial killers of our time. Millennials are killing home ownership, we’re killing casual dining, we’re killing wedding traditions, soda, even crime. But here’s one thing we...
The Harris Poll

Facebook changing its name to Meta damaged its already battered reputation, a study found

By: Isobel Asher Hamilton | Business Insider | Nov 9, 2021 Facebook's big rebrand to Meta had the exact opposite effect most rebrands are meant to have, according to a new report from The Harris Poll,...
Ad Age Insight Briefs

It Could Be The Most Expensive Thanksgiving Ever – How Food Brands Are Responding

By: Jon Springer | Ad Age | Nov 9, 2021 Consumers are starting their carts for what is likely to be the most expensive Thanksgiving feast they’ve ever prepared. Retail prices are up sharply this year—on...
The Harris Poll

Brand trust in Facebook actually fell after it changed its name to Meta

By: Jeff Beer | Fast Company | Nov 8, 2021 According to the Harris Brand Platform, trust in Facebook was starting to rise again until the company announced a rebrand. Back on October 28, Facebook CEO...
The Harris Poll

3 Ways To Reach The Next Generation Of Consumers With Music

By: Will Johnson | Ad Age | Nov 2, 2021 Music-oriented branding punches through in ways that other kinds of celebrity endorsements do not. We’re in the musical golden years—anyone can listen to any piece of...
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