The shopping holiday should see strong numbers in apparel, tech and home goods, Ad Age-Harris Poll reveals
By Ad Age | June 17, 2021|
• 61% of Prime members say they prefer to shop during Prime Day than during other major sales events like Black Friday, Cyber Monday, or Wayfair’s Way Day.
• While 61% of current members made a Prime Day purchase last year, 67% are planning to this year.
Amazon promotes Prime Day is a major opportunity for third party sellers, who can improve their standing on the site and bring home above-average sales numbers. Last year, third party companies, many small- and medium-sized, made a total of 3.5 billion over the course of the two-day sale according to Amazon. This marked the highest overall performance ever for these businesses on the platform.