Dallas Cowboys are America’s Favorite Football Team for 4th Year

NEW YORK, N.Y. – October 12, 2010 – Leaves are changing colors and the air feels crisp. Fall is officially here, which most importantly, means football! For the fourth year in a row, the Dallas Cowboys are the favorite team of adults who follow professional football. Peyton Manning and the Indianapolis Colts come in at number 2, up from number 4 last year while the Green Bay Packers have moved from number 6 to number 3. Rounding out the top five favorite football teams are the Pittsburgh Steelers at number 4, down from number 2 last year and the Super Bowl Champion New Orleans Saints who jump from 24th on last year’s list to number 5 this year.

FAVORITE NFL TEAM

What are your two favorite National Football League teams?

Base: Adults who follow professional football

 

2010

Dallas Cowboys

1

Indianapolis Colts

2

Green Bay Packers

3

Pittsburgh Steelers

4

New Orleans Saints

5

 

These are some of the results of The Harris Poll of 2,620 adults surveyed online between September 14 and 20, 2010.

Certain teams have moved up or down more than others this year. While the Saints’ jump up 19 spots is the biggest move, other movement includes the following:

  • The Seattle Seahawks dropped 17 places on the list from a tie for number 14 last year to number 31 (out of 32) this year;
  • The Tennessee Titans dropped 12 places from number 9 to a tie for number 21;
  • The Baltimore Ravens moved up seven places, from number 26 to number 19; and
  • Two teams moved up 6 places each – the St. Louis Rams, from number 30 to number 24, and the Houston Texans, from number 23 to a tie at number 17.

For the second year in a row, the Jacksonville Jaguars are at the bottom of the list.

Even though it may be early in the season, it’s never too early to start thinking about the upcoming Super Bowl. One in five Americans who follow professional football (20%) believe the New Orleans Saints will repeat and win the Super Bowl again. One in ten believe it will be the New England Patriots (11%) or Indianapolis Colts (9%), while smaller numbers believe it will be the Green Bay Packers (7%), the Minnesota Vikings (6%) or the Baltimore Ravens (6%). All teams have their die-hard fans and at least a few people believe their team will win the Super Bowl this season.

 

SUPER BOWL WINNER

Regardless of your favorite team, who do you think will win the Super Bowl this year?

Base: Adults who follow professional football

 

Total

%

New Orleans Saints

20

New England Patriots

11

Indianapolis Colts

9

Green Bay Packers

7

Minnesota Vikings

6

Who follows football?

Over half of Americans (53%) say they follow professional football, a slight increase from last year when 51% said so. As might be expected, men are more likely than women to follow football (66% versus 41%). Over half (56%) of both Gen Xers (those 34-45) and Baby Boomers (those 46-64) say they follow football compared to just under half (49%) of both Echo Boomers (those 18-33) and Matures (those 65 and older) who do.

Who likes football and why?

While just over half of Americans follow professional football, over three in five (62%) say they like professional football. Over half (57%) say they like it because of the competition and rivalries while one-third (32%) say it is because of the athletic display. One-quarter say they like gathering with friends to watch games (26%) and a similar percent like the strategy and intellectual components (24%). Smaller numbers say they like professional football because of the fans and excitement (18%), the commercials on TV (7%), and the food and drink that go along with watching a game (6%).

So What?

One of the things people like most about football are the rivalries and there are plenty of them. Redskins versus Giants (Giants win since they are number 7 and the Redskins are number 15) is one or there may be the regional rivalries such as San Francisco versus Oakland (the 49ers edge the Raiders, number 12 versus a tie for number 17). And, while it may not be America’s pastime, a fall Sunday afternoon just would not be the same for a majority of Americans without football on television.

 

TABLE 1

WHO FOLLOWS PROFESSIONAL FOOTBALL

Do you follow professional football?

Summary of Yes Responses

Base: All adults

Total

%

2010

53

2009

51

2008

52

2007

49

2006

48

2005

49

2004

51

2003

50

2002

47

1999

53

1998

55

1997

51

1996

52

1995

49

1993

46

1992

49

 

TABLE 2

WHO FOLLOWS PROFESSIONAL FOOTBALL – BY DEMOGRAPHIC GROUP (2009)

Do you follow professional football?

Summary of Yes Responses

Base: All adults

Total

%

All Adults

53

Sex

Male

66

Female

41

Age

Echo Boomers (18 – 33)

49

Generation X (34 – 45)

56

Baby Boomers (46 – 64)

56

Matures (65+)

49

Race/Ethnicity

White

53

Black

64

Hispanic

51

Party

Republican

60

Democrat

52

Independent

54

 

 

TABLE 3

FAVORITE NFL TEAM

What are your two favorite National Football League teams?

Base: Adults who follow professional football

 

1998

1999

2002

2003

2004

2005

2006

2007

2008

2009

2010

Dallas Cowboys

1

1

4

=1

2

2

2

1

1

1

1

Indianapolis Colts

23

=27

=23

23

11

9

3

2

3

4

2

Green Bay Packers

2

3

1

=1

1

1

4

4

5

6

3

Pittsburgh Steelers

5

5

6

10

=15

=3

1

3

4

2

4

New Orleans Saints

24

=19

25

29

30

29

31

=21

17

24

5

New England Patriots

16

11

=8

19

3

=3

5

6

2

5

6

New York Giants

=8

9

7

=11

4

13

9

7

7

8

7

Minnesota Vikings

14

7

13

7

=15

=16

21

=19

12

10

8

Chicago Bears

7

10

11

8

=6

8

6

5

6

3

9

Atlanta Falcons

=19

18

26

27

=21

=18

=23

28

27

13

10

Arizona Cardinals

28

=23

31

32

32

31

29

29

24

16

11

San Francisco 49ers

3

2

2

5

8

6

8

9

11

11

12

Philadelphia Eagles

12

21

16

20

5

5

7

8

8

7

13

Denver Broncos

4

4

=8

17

9

10

11

16

15

12

14

Washington Redskins

10

8

10

6

10

14

16

12

=9

=17

15

New York Jets

17

13

12

16

=6

=11

22

17

=9

20

16

Houston Texans

NA

N/A

30

=21

19

=25

28

31

26

23

=17

Oakland Raiders

=8

=19

3

3

12

7

10

11

13

21

=17

Baltimore Ravens

27

=25

32

25

29

28

30

=26

28

26

19

San Diego Chargers

26

=23

=27

26

31

27

=23

10

18

=14

20

Miami Dolphins

6

6

14

9

13

=18

=13

=14

16

=17

=21

Tennessee Titans

29

31

17

14

23

=25

15

=26

25

9

=21

Carolina Panthers

13

30

22

24

18

=16

=13

=14

19

25

23

St. Louis Rams

30

29

5

=11

20

=21

26

=23

=30

30

24

Kansas City Chiefs

11

16

20

13

=21

=21

20

=23

=22

=27

25

Cleveland Browns

NA

12

15

15

=24

15

19

13

=22

22

26

Cincinnati Bengals

25

=25

=27

28

=24

30

=23

18

32

29

=27

Tampa Bay Buccaneers

15

17

=18

4

17

=11

=17

=21

21

19

=27

Buffalo Bills

18

14

=23

18

27

23

27

30

20

=27

29

Detroit Lions

=19

22

21

30

26

=18

=17

25

29

31

30

Seattle Seahawks

22

15

=18

=21

14

24

12

=19

14

=14

31

Jacksonville Jaguars

=19

=27

=27

31

28

32

32

32

=30

32

32

= indicates a tie

NA = not applicable for that year.

Note: Respondents provided list of teams

Note: Respondents provided list of teams

In 1998, 1999 the Tennessee Titans were the Houston Oilers

 

TABLE 4

SUPER BOWL WINNER

Regardless of your favorite team, who do you think will win the Super Bowl this year?

Base: Adults who follow professional football

 

Total

%

New Orleans Saints

20

New England Patriots

11

Indianapolis Colts

9

Green Bay Packers

7

Minnesota Vikings

6

Baltimore Ravens

6

Dallas Cowboys

5

Pittsburgh Steelers

4

New York Giants

4

Houston Texans

3

New York Jets

3

Tennessee Titans

2

Washington Redskins

2

Atlanta Falcons

2

Philadelphia Eagles

2

Arizona Cardinals

2

San Diego Chargers

2

Chicago Bears

2

Miami Dolphins

1

Cincinnati Bengals

1

Buffalo Bills

1

San Francisco 49ers

1

Kansas City Chiefs

1

Oakland Raiders

1

Denver Broncos

1

St. Louis Rams

*

Seattle Seahawks

*

Detroit Lions

*

Tampa Bay Buccaneers

*

Jacksonville Jaguars

*

Cleveland Browns

*

Carolina Panthers

*

Note: * indicates response of less than 0.5 percent

 

TABLE 5

LIKES PROFESSIONAL FOOTBALL

Do you like professional football?

Summary of Yes Responses

Base: All adults

Total

%

2010

62

 

TABLE 6

ATTRIBUTES OF FOOTBALL

What about professional football do you like?

Base: All adults who like professional football

Total

Generation

Gender

Echo Boomers (18-33)

Gen. X (34-45)

Baby Boomers (46-64)

Matures (65+)

Male

Female

%

%

%

%

%

%

%

The competition and rivalries

57

41

58

63

70

57

58

The athletic display

32

32

33

33

32

36

27

Gathering with friends to watch games

26

34

27

26

15

23

30

The strategy and intellectual components

24

21

29

22

27

29

17

The fans and excitement

18

26

14

20

8

15

22

The commercials on TV

7

9

5

6

6

5

9

The food and drink typically consumed while watching

6

11

5

5

1

6

6

Other

5

2

6

6

4

4

6

Note: Multiple responses accepted

 

Methodology

This Harris Poll was conducted online within the United States between September 14 to 20, 2010 among 2,620 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words margin of error as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.

These statements conform to the principles of disclosure of the National Council on Public Polls.

The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of Harris Interactive.

J38847

Q905, 910, 915, 920, 925

The Harris Poll® #118, October 12, 2010

By Regina Corso, SVP, Harris Poll, Public Relations and Youth Research