NY Yankees America’s Favorite Baseball Team for Ninth Year in a Row

    New York, N.Y. – July 11, 2011 – it’s that time of the season again – time for the All Star Game. Major League Baseball pauses to celebrate their all stars, the teams get a few days off to rest and the race to the end of the summer and post-season play begins in earnest.

    It is also time to see who America’s Favorite Baseball team is. Among those who follow the sport, the New York Yankees again win the honor of being America’s Favorite, as they have each year since 2003. In the second spot on the list are their long time arch-rivals, the Boston Red Sox, followed by the Atlanta Braves at number three; both of these teams’ positions are unchanged from the last two years.

    Rounding out the top five are the Chicago Cubs at number four, rising one spot from last year, and, in a tie for the number five spot, the Los Angeles Dodgers, up from number eight, and the New York Mets, who were number 6 last year.

    These are some of the results of The Harris Poll of 2,163 adults surveyed online between June 13 and 20, 2011.

    Looking at the bottom half of the top ten favorite baseball teams, at number seven are the Philadelphia Phillies, down from number four last year; the Texas Rangers (#8, up from tied for #12); the St. Louis Cardinals (#9, up from #10); and the Detroit Tigers (#10, up from a tie for #12).

    A few teams have made large moves on this year’s list. Moving down eight spots, from #11 last year to #19 this year, are the Milwaukee Brewers. Also making a large move down are the San Francisco Giants who went down 7 spots, from #7 to #14. In the opposite direction, the Baltimore Orioles moved up 7 spots, going from a tie for #20 to #13. Two teams moved six places on the list: the Houston Astros went up from #28 to #22 and the San Diego Padres went down from a tie at #23 to a tie at #29.

    Winning it all in October

    Looking ahead to the end of the season, the ALCS could be a Boston/New York battle again as 20% of those who follow baseball each think the Yankees and the Red Sox will win the World Series in the fall. And they may face the Phillies as 19% believe they will win the World Series. Normally, each team usually has their die-hard fans as at least someone thinks their team will win it all. But this year, no one said the Florida Marlins, the Seattle Mariners or the Toronto Blue Jays will win the World Series.

    Following baseball

    Over one-third of Americans (36%) say they follow Major League Baseball, a number that is the same as last year but down from 2009 when 41% said they followed baseball. Looking at who follows baseball, men are more likely to do so than women (48% versus 25%). Also, Hispanics are more likely to be followers of the sport, compared to both Whites and African Americans (45% versus 34% and 38%). There is also a regional divide, as more than two in five Easterners (45%) say they follow baseball, compared to just over one-third of Midwesterners (35%) and 31% of Southerners.

    So what?

    Currently, two of the major sports are in lockouts and there is uncertainty on whether the football season will start on time in September and what might happen to the basketball season. But it is summer and that means baseball. Whether it is Derek Jeter’s 3000th hit or the amazing pitching staff of the Philadelphia Phillies, each baseball season brings something to watch. Granted, there is also the Roger Clemens perjury trial to remind fans that sometimes there is a bad side to baseball. But, for this week, the eyes are all on the field in Phoenix celebrating the ups, not the downs of this American pastime.

     

    TABLE 1

    FAVORITE MAJOR LEAGUE BASEBALL TEAM: 1999 – 2009

    What is your favorite Major League Baseball team?

    Base: All adults who follow baseball

     

    Rank 1999

    Rank 2003

    Rank 2004

    Rank 2005

    Rank 2006

    Rank 2007

    Rank 2008

    Rank 2009

    Rank 2010

    Rank 2011

    New York Yankees

    2

    1

    1

    1

    1

    1

    1

    1

    1

    1

    Boston Red Sox

    8

    6

    4

    4

    5

    3

    3

    2

    2

    2

    Atlanta Braves

    1

    2

    3

    2

    3

    2

    2

    3

    3

    3

    Chicago Cubs

    3

    7

    2

    3

    4

    5

    4

    =4

    5

    4

    Los Angeles Dodgers

    7

    8

    =9

    7

    =14

    11

    5

    =4

    8

    =5

    New York Mets

    12

    3

    14

    5

    2

    7

    10

    11

    6

    =5

    Philadelphia Phillies

    16

    12

    6

    =13

    13

    18

    6

    7

    4

    7

    Texas Rangers

    15

    13

    =15

    21

    =27

    =16

    =20

    =15

    =12

    8

    St. Louis Cardinals

    4

    14

    13

    6

    6

    4

    9

    6

    10

    9

    Detroit Tigers

    10

    15

    5

    =19

    7

    6

    =7

    8

    =12

    10

    Seattle Mariners

    6

    11

    =15

    =13

    10

    8

    17

    10

    =12

    11

    Minnesota Twins

    11

    5

    =17

    =13

    =21

    20

    11

    13

    9

    12

    Baltimore Orioles

    9

    =18

    8

    12

    8

    =13

    22

    =17

    =20

    13

    San Francisco Giants

    26

    9

    7

    =10

    =14

    =13

    =13

    9

    7

    14

    Cincinnati Reds

    13

    10

    =19

    =8

    =14

    9

    18

    =15

    16

    15

    Chicago White Sox

    20

    27

    27

    =10

    =11

    21

    =13

    12

    15

    16

    Cleveland Indians

    5

    4

    =9

    =19

    =11

    =13

    =7

    =25

    17

    =17

    Kansas City Royals

    24

    =25

    =19

    =22

    =21

    28

    =20

    29

    19

    =17

    Milwaukee Brewers

    21

    23

    23

    24

    18

    10

    =13

    14

    11

    19

    Colorado Rockies

    14

    24

    24

    26

    =25

    27

    =13

    =23

    =20

    =20

    Los Angeles Angels of Anaheim

    23

    =16

    =25

    =17

    20

    =23

    29

    =27

    =25

    =20

    Houston Astros

    22

    =20

    =9

    =17

    9

    12

    12

    19

    28

    22

    Arizona Diamondbacks

    NA

    =16

    =17

    16

    =14

    22

    19

    =23

    18

    =23

    Oakland Athletics

    19

    =20

    22

    27

    19

    19

    =23

    =20

    =23

    =23

    Pittsburgh Pirates

    18

    =18

    =9

    =8

    =21

    =16

    =23

    22

    =25

    =23

    Tampa Bay Rays

    NA

    28

    28

    =29

    28

    25

    28

    =17

    22

    26

    Washington Nationals

    NA

    NA

    NA

    =22

    24

    29

    26

    =27

    27

    =27

    Florida Marlins

    25

    =25

    21

    28

    =27

    =23

    25

    =25

    29

    =27

    San Diego Padres

    17

    22

    =25

    25

    =25

    26

    27

    =20

    =23

    =29

    Toronto Blue Jays

    28

    29

    29

    =29

    29

    30

    30

    30

    30

    =29

    It should be noted that the sample was limited to the United States. It is therefore no surprise that the Canadian team placed last on this list in a survey where no Canadian residents are surveyed.

     

    TABLE 2

    WHO WILL WIN THE WORLD SERIES THIS YEAR?

    Which team do you think will win the World Series this fall?

    Base: All adults who follow baseball

    Total

    %

    New York Yankees

    20

    Boston Red Sox

    20

    Philadelphia Phillies

    19

    St. Louis Cardinals

    5

    Atlanta Braves

    5

    Texas Rangers

    4

    Chicago Cubs

    4

    San Francisco Giants

    3

    Detroit Tigers

    2

    Cleveland Indians

    2

    Cincinnati Reds

    2

    Minnesota Twins

    2

    Tampa Bay Rays

    1

    Pittsburgh Pirates

    1

    Los Angeles Dodgers

    1

    Baltimore Orioles

    1

    Oakland Athletics

    1

    Kansas City Royals

    1

    Milwaukee Brewers

    1

    New York Mets

    1

    Los Angeles Angels of Anaheim

    1

    Arizona Diamondbacks

    1

    Chicago White Sox

    1

    Colorado Rockies

    1

    San Diego Padres

    *

    Washington Nationals

    *

    Houston Astros

    *

    Florida Marlins

    Seattle Mariners

    Toronto Blue Jays

    Note: * indicates less than 0.5% and – indicates no response

     

    TABLE 3

    WHO FOLLOWS MAJOR LEAGUE BASEBALL – BY DEMOGRAPHIC GROUP

    Do you follow major league baseball or not?

    Summary of Yes Responses

    Base: All adults

    Total

    %

    All Adults

    36

    Sex

    Male

    48

    Female

    25

    Age

    Echo Boomers (18 – 34)

    37

    Generation X (35 – 46)

    35

    Baby Boomers (47 – 65)

    35

    Matures (66+)

    38

    Race/Ethnicity

    White

    34

    African American

    38

    Hispanic

    45

    Region

    East

    45

    Midwest

    35

    South

    31

    West

    38

    Household Income

    Less than $35,000

    33

    $35,000 to $49,999

    28

    $50,000 to $74,999

    31

    $75,000 to $99,999

    43

    $100,000 and over

    47

    Education

    High School or less

    33

    Some college

    34

    College graduate

    40

    Post graduate

    47


     

    TABLE 4

    WHO FOLLOWS MAJOR LEAGUE BASEBALL – TREND

    Do you follow major league baseball or not?

    Summary of Yes Responses

    Base: All adults

    Total

    %

    2011

    36

    2010

    36

    2009

    41

    2008

    40

    2007

    37

    2006

    38

    2005

    37

    2004

    38

     

     

    Methodology

    This Harris Poll was conducted online within the United States June 13 to 20, 2011 among 2,163 adults (aged 18 and over) of whom 754 follow major league baseball. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

    All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words margin of error as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

    Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.

    These statements conform to the principles of disclosure of the National Council on Public Polls.

    The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of Harris Interactive.

    J40315

    Q830, 835, 840

    The Harris Poll® #82, July 11, 2011

    By Regina A. Corso, SVP, Harris Poll, PR and Youth Research