Where are there untapped opportunities and unmet needs?
How can we best leverage our product portfolio to maximize the winners? What’s the halo effect?
What’s the size of the market and potential impact on my business?
Brand Portfolio & Architecture
Maximizing market coverage and minimizing overlap while increasing customer differentiation
- Getting honest about top assets: Angels & Assassins
- Mapping your role in consumer’s lives: Brand Archetypes
Product Development & Management
Supporting path of ideas from conceptualization to design, development, marketing, and maintenance
- Knowing where to invest & why: Total Addressable Market & Pricing
- Understanding what to cut: Quick Feature Optimization
- Mapping missed expectations: Investigating Product Testing
- Getting unstuck: Wildcatting
- Crafts subconscious signals: Semiotics & Naming