Igniting <span id='black-color'>Growth</span>

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Axios Harris Poll 100

Igniting Growth

Challenges

Where are there untapped opportunities and unmet needs?

How can we best leverage our product portfolio to maximize the winners? What’s the halo effect?

What’s the size of the market and potential impact on my business?

Solutions

Brand Portfolio & Architecture

Maximizing market coverage and minimizing overlap while increasing customer differentiation

Getting honest about top assets: Angels & Assassins
Mapping your role in consumer’s lives: Brand Archetypes

Product Development & Management

Supporting path of ideas from conceptualization to design, development, marketing, and maintenance

Knowing where to invest & why: Total Addressable Market & Pricing
Understanding what to cut: Quick Feature Optimization
Mapping missed expectations: Investigating Product Testing
Getting unstuck: Wildcatting
Crafts subconscious signals: Semiotics & Naming

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