Igniting <span id='black-color'>Growth</span>

Services
- On Demand
  Harris On Demand is a fast, cost-effective way to answer burning business questions.
- Brand Strategy & Customer Insights
  Actionable insights to grow your brand, track cultural trends, understand your customers, and build long-term equity.
- Public Opinion Research for Public Release
  Credibly measure public opinion to earn attention, generate media coverage, strengthen reputation, and enhance leadership position.
- Corporate Reputation Management
  Track and manage reputation to guide strategic planning, prioritize initiatives, build equity and proactively identify risk.
- Close
Intelligence
- Thought Leadership
  Check out Harris’ latest thinking, media partnerships and reports.
- Reputation Quotient
  Since 1999, Reputation Quotient has quantified the reputation ratings for the 100 most visible companies.
- EquiTrend
  Since 1989, The Harris Poll has been monitoring the Brand Equity, providing one score that enables you to understand at a glance how strong or weak your brand is.
- Close
Our Firm
- - Mission
    
    We strive to reveal the authentic values of modern society to inspire leaders to create a better tomorrow.
- - Heritage
    
    We are one of the longest running surveys in the U.S. tracking public opinion, motivations and social sentiment since 1963. For over 5 decades our research has shifted culture and policy.
- - Culture
    
    We are social scientists, strategists and investigators of culture. We apply advanced analytics and creativity to our client’s marketplace challenges.
- Subscribe Now To Receive The Latest News.
  
  Sign Up Now
- Need Answers Fast. Start with On Demand Polling
  
  Get Started Now
- Close
Contact Us

Igniting Growth

Challenges

Where are there untapped opportunities and unmet needs?

How can we best leverage our product portfolio to maximize the winners? What’s the halo effect?

What’s the size of the market and potential impact on my business?

Solutions

Brand Portfolio & Architecture

Maximizing market coverage and minimizing overlap while increasing customer differentiation

Getting honest about top assets: Angels & Assassins
Mapping your role in consumer’s lives: Brand Archetypes

Product Development & Management

Supporting path of ideas from conceptualization to design, development, marketing, and maintenance

Knowing where to invest & why: Total Addressable Market & Pricing
Understanding what to cut: Quick Feature Optimization
Mapping missed expectations: Investigating Product Testing
Getting unstuck: Wildcatting
Crafts subconscious signals: Semiotics & Naming

message*
Name*
First Last
Title*
Company*
Industry*
Phone*
Email*

Harris. Hard Data. Human Truth.

THP Archives