IBM Survey Reveals Consumers Want Businesses to Do More to Actively Protect Their Data

As the hysteria and media frenzy settles down (slightly) after the data breach of-the-moment with Facebook, the imperative to protect and ensure data privacy grows even stronger. We’re all wondering, who will be hacked next? In fact, a new survey by IBM conducted by The Harris Poll found that 60 percent of global consumers are […]

As the hysteria and media frenzy settles down (slightly) after the data breach of-the-moment with Facebook, the imperative to protect and ensure data privacy grows even stronger. We’re all wondering, who will be hacked next? In fact, a new survey by IBM conducted by The Harris Poll found that 60 percent of global consumers are actually more concerned about cybersecurity than a potential war.

The survey confirmed that there is a rising national sentiment of anxiety as relatively few consumers trust that their data is secured by the organizations that manage it. Specifically, the survey revealed that 78 percent of U.S. respondents say a company’s ability to keep their data private is extremely important but only 20 percent completely trust organizations they interact with to maintain the privacy of their data.

The online survey of 10,000 global consumers also found that:

  • 69 percent said it is extremely important that companies are accessible in the wake of a data breach;
  • 73 percent indicated it is extremely important companies quickly take proper actions to stop a data breach;
  • 75 percent will not buy a product from a company – no matter how great the products are – if they don’t trust the company to protect their data;
  • 73 percent think businesses are focused on profits over addressing consumers’ security needs, and

“Increasingly, we are seeing companies around the world trying to balance providing personalized services to consumers, while maintaining privacy,” said John Kelly, IBM Senior Vice President, Cognitive Solutions. “Getting this right requires companies working closely with each other and, importantly, with governments, to ensure the right protections are in place.”

Learn more about IBM’s data responsibility practices here.