Harris Poll Tracks Consumer Concern About Inauthentic Products

Women and younger adults are particularly avid about valid product claims, according to a new poll.

The Harris Poll, which was conducted last month and commissioned by Applied DNA Sciences, found that the two groups were the most likely to drop products they discovered to be inauthentic. In addition to boycotting such products, they would be the most likely to write negative reviews and contact regulatory authorities.

Overall, 79% of American consumers are concerned that products they expect to be high quality could be made with low-quality materials. In addition, 71% are concerned that products they purchase have made false claims, and 65% are concerned that products they purchase at full price could be knock-offs.

Additional findings:

• 77% of women vs. 69% of men, and 81% of adults aged 45+ vs aged 64% of adults aged 18-44 would stop buying from the company that sold the inauthentic product

• 72% of adults aged 45+ vs. 59% of adults aged 18-34 would try to return the product

• 66% of women vs. 60% of men and 69% of adults aged 45+ vs. 54% of adults aged 18-34 would tell friends/family about their negative experience

• 46% of women vs. 40% of men would write a negative review about the company that sold it

• 48% of adults aged 45+ vs. 36% of adults aged 18-44 would report the company to the authorities.

Read more at Home Textiles Today.