Get a Jab, Get a Bud; Connected TV Soars: Friday’s First Things First

Plus, toot toot goes Josh Groban’s Bean Song

By JESS ZAFARRIS | Adweek | April 16, 2021

Budweiser’s Clydesdales and Puppy Reunite to Sponsor Your First Post-Vaccine Beer

Last June, Budweiser released an aspirational ad showing its most adorable mascots—Clydesdales and their puppy friend—reuniting (responsibly) to the tune of “Don’t Stop Me Now.” Now the ad is running again, but this time their reunion has a more specific goal: to encourage people to get the vaccine—so they can grab a free beer. Watch the inspiring ad and learn how to redeem the offer.

  • Related: This campaign from agency Hanson Dodge and Milwaukee health org HealthyMKE is going local, leveraging residents’ stories to encourage its community to “show up” for one another and encourage vaccines.

How the Pandemic Accelerated a Transformation Across Connected TV

It may come as no surprise to those of us who have binged most of the shows on Netflix and Disney+ in the past few months that streaming is soaring while linear TV got slammed. But it’s not just the platforms that are growing amid this shift—the entire connected TV landscape, including advertising, has skyrocketed as cord-cutters give way to cord-nevers. At Mediaweek yesterday, leaders at Vizio and NBCUniversal explained how the shift has impacted advertisers. Find out how advertisers are “breaking legacy” and getting what they need out of this new connected TV landscape.

More from Mediaweek:

Wendy McMahon, Neeraj Khemlani Named Co-Chiefs of CBS News and CBS TV Studios

In a major restructuring, CBS is uniting the journalistic and businesses resources of CBS News and CBS Television Stations, and tapping Wendy McMahon and Neeraj Khemlani to jointly run it. The news comes after the surprise departure of McMahon from her role as president of ABC Owned Television Stations the day before, and after news that Susan Zirinsky would be stepping down as the CBS News chief. The restructure and leadership change seeks to shift CBS’ trajectory, repositioning it “for the future.”

Also in TV news: 

How Brands and Agencies Are Navigating Relationships During—and Coming Out of—the Pandemic

Adweek worked with The Harris Poll to find out how brands and agencies are working together and how things have changed amid the pandemic. Proving ROI has long been the crux of agency-client relationships, but the pandemic has only exacerbated pressure to do so, with 48% of respondents saying they had a client terminate an agency over the past year and 45% saying they moved marketing in-house this past year. Discover more data. 

More in agency news:

3 Big Takeaways From Jeff Bezos’ Final Shareholder Letter as Amazon CEO

Amazon Prime now has 200 million members, a significant leap over the 150 million Jeff Bezos said it had 15 months ago. Bezos announced this in his 24th and final shareholder letter yesterday, which is hefty and filled with news about the ecommerce giant. Here are our top three takeaways, including his thoughts on how employees are treated.

More Big Tech News: Google unveiled a new brand safety featurethat enables resource-strapped media buying teams to create “dynamic exclusion lists” that can be updated seamlessly and continuously over time.

Read the full story at Adweek.