No one saw 2020 coming the way it did…
So what does it all mean for 2021 and beyond?
As a professional futurist, I’ve long embraced the mantra that “No one can predict the future, but that doesn’t mean we can’t prepare for it.” Yet even the most prepared organizations couldn’t have anticipated the pace and fury of change that unfolded over the course of 2020. Now, as we barrel into 2021 and look forward to a post-pandemic world, it’s clear that the changes have changed us. We might be nostalgic for “normal times,” but we are not who we were. We can look back – but we can’t go back.
In this year’s Further with Ford trends report, our ninth annual edition, we examine how society is adapting – how consumers, communities and businesses alike are rewriting the rules of living, working, buying, traveling and more. We’re also reflecting on past trends as a measure of how far we’ve come, and where we hope to go.
Stay safe, stay strong – and enjoy.