New York, N.Y. — From new mothers to grandmothers, the vast majority of moms in America (93%) are looking forward to getting a gift this Mother’s Day and most have something specific they are hoping to receive. However, a new Harris Poll survey reveals that Mother’s Day may not be free from disappointment for moms who are hoping for personal presents but will instead be receiving generic gifts.
While just under 6 in 10 moms (58%) are hoping for time with their family this Sunday, only 3 in 10 adults who intend to give a gift (30%) are planning to offer up this coveted opportunity. Instead, half of gift givers (50%) plan to hand out flowers to the moms in their lives this Mother’s Day, despite less than two fifths of moms (38%) wanting any floral arrangements.
These are some of the results of The Harris Poll® of 2,236 U.S. adults surveyed online between March 16 and 21, 2016.
Similar to a day with their family, many moms are hoping for more personal presents, but fewer gift givers have these included in their Mother’s Day plans:
- Hand-made crafts or cards (43% of moms want vs. 25% of gift givers plan to give),
- A day of pampering (33% vs. 18%),
- A home cooked meal (32% vs. 25%), and
- Pictures of their children/grandchildren (28% vs. 15%).
On the other hand, there are plenty of moms out there who are still likely to get what they want – similar proportions of mothers hope to receive, while gift givers plan to give, the following:
- Meal in a nice restaurant (36% of moms want vs. 38% of gift givers plan to give),
- Jewelry/accessories (25% vs. 24%),
- Candy (20% each),
- Kitchen/Cooking equipment (11% each),
- Electronics/Gadgets (9% vs. 8%), and
- Sports equipment/paraphernalia (1% vs. 3%).
Watch and learn
And if Americans can’t even figure out what to give their mothers, is it really any surprise that they also can’t agree on who is the best TV mom of all time… or who is the worst? When asked to write-in the best TV mom of all time, America answered with the classic and classy June Cleaver, mother of Wally and Beaver on Leave it to Beaver. Second place goes to Carol Brady, a lovely lady and homemaker for six children on The Brady Bunch, followed by Clair Huxtable, mother of five and prestigious lawyer from The Cosby Show. Rounding out the top five are Marion Cunningham, perhaps better known as Mrs. C, the mom on Happy Days, and Roseanne Conner, the eponymous and controversial mom from Roseanne.
At the same time, however, Roseanne Conner also kicks off our list of worst TV moms of all time, followed by Peggy Bundy of Married with Children. The next two moms on the worst list also held titles on the best list: Lucy Ricardo from I Love Lucy is tenth on the best list and third on the worst list, while Marge Simpson, matriarch of The Simpsons family, is 7th on the best list and fourth on the worst list. Most surprising, however, is that mothers Cleaver and Brady also reappear on the worst TV mom of all-time list: June Cleaver holds tenth place on the worst moms list, while Carol Brady ties for the eighth spot with Mama June Shannon, made famous along with her daughter on Here Comes Honey Boo Boo.
This Harris Poll was conducted online, in English, within the United States between March 16 and 21, 2016 among 2,236 adults (aged 18 and over), including 712 mothers and 1566 adults who plan to give a gift for Mother’s Day. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, The Harris Poll avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.
Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in our panel, no estimates of theoretical sampling error can be calculated.
These statements conform to the principles of disclosure of the National Council on Public Polls.
The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of The Harris Poll.
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The Harris Poll® #34, May 6, 2016
By Hannah Pollack, Research Analyst, The Harris Poll