Facebook CEO Mark Zuckerberg told reporters on Wednesday that voter profiling firm, Cambridge Analytica, actually harvested the private information of about 87 million Facebook users without their permission, not 50 million as was previously reported.
This new revelation could have dire consequences on the social network’s reputation, which, according to an exclusive survey The Harris Poll conducted for Fast Company, is already taking a hit.
In the Harris Poll’s annual Reputation Quotient survey administered in December and January, 45% of respondents said Facebook had a positive reputation. That number fell to 35% in a new survey Harris administered in March, only days after ex-Cambridge Analytica contractor Christopher Wylie uncovered how the company exploited the data of over 50 million Facebook users.
Zuckerberg and top-level employees have also come under severe scrutiny as the survey shows a drop in the public’s perception of Facebook’s leadership. The number of people who said Facebook had an excellent leadership fell from 45% in the RQ study to just 22% in the Fast Company-Harris poll.