EXCLUSIVE: Americans Will Prefer In-Person Shopping Post-Pandemic

We found the desire to return to in-person shopping was consistent across age, gender and geographic demographics.

By KATISHI MAAKE | Morning Brew | March 26, 2021

We all know shopping habits have changed over the last year, but we wanted to know how they’ve changed. So we teamed up with Harris Poll to run an exclusive, nationally representative survey of 1,078 US adults.

Mask off

Across activities, respondents did report a major shift toward digital during the pandemic:

But it turns out being very online isn’t for everyone. A plurality of respondents (43%) said they’ll mostly shop in-person once Covid restrictions are lifted. Just 24% said they’d mostly shop online, with 33% saying they’d do both equally. More post-pandemic plans below…

  • 77% of respondents are at least somewhat likely to shop at their local mall or department store.
  • Less than half (47%) of respondents said they’re at least somewhat likely to use delivery apps post-pandemic. Though younger people reported a much higher willingness to keep the GrubHub and Uber Eats orders coming.
  • More respondents (67%) plan to make big-ticket purchases IRL versus online (54%).

Big takeaway: It’s obvious that e-comm will remain a bigger part of everyday shopping than before. But Americans want to return to the physical realm too.

+ While we’re here: There’s more exclusive data to come on Monday, specifically about grocery e-comm. For now, check out the results summary and methodology here. 

Read the full story at Morning Brew.