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The Harris Poll EquiTrend® Brands of the Year

Using an academically vetted brand equity model with elements like familiarity, quality, and consideration, brands create powerful connections with consumers.

The stronger the brand, the greater the bond. The Harris Poll EquiTrend® study benchmarks how deep those bonds go and honors the highest ranked brands in each award category.

EquiTrend® Categories

Economy Hotel
2019 Harris Poll EquiTrend®

Economy Hotel Brand of the Year

  1. Americas Best Value Inn

  2. Days Inn
  3. Red Roof Inn
  4. Microtel Inn & Suites
  5. EconoLodge
Brands ranked below the category average in alphabetical order: Motel 6, Rodeway Inn, Super 8​
Extended Stay Hotel
2019 Harris Poll EquiTrend®

Extended Stay Hotel Brand of the Year

  1. Homewood Suites by Hilton

  2. Home2 Suites by Hilton
  3. MainStay Suites
  4. Candlewood Suites
  5. TownePlace Suites
Brands ranked below the category average in alphabetical order: Extended Stay America, Residence Inn​
Full Service Airline
2019 Harris Poll EquiTrend®

Full Service Airline Brand of the Year

  1. American Airlines

  2. Hawaiian Airlines
  3. Alaska Airlines
  4. Delta Air Lines
Brands ranked below the category average in alphabetical order: United Airlines​
Luxury Hotel
2019 Harris Poll EquiTrend®

Luxury Hotel Brand of the Year

  1. JW Marriott

  2. Grand Hyatt
  3. Four Seasons Hotels and Resorts
  4. The Ritz Carlton
  5. InterContinental Hotels & Resorts
  6. Conrad Hotels & Resorts
Brands ranked below the category average in alphabetical order: Omni Hotels & Resorts, Park Hyatt, W Hotels and Resorts, Waldorf Astoria Hotels & Resorts​
Midscale Hotel
2019 Harris Poll EquiTrend®

Midscale Hotel Brand of the Year

  1. Holiday Inn Express Hotels & Resorts

  2. Hampton Inn & Suites
  3. Holiday Inn Hotels & Resorts
  4. Wyndham Garden Hotels
  5. Wingate by Wyndham
  6. Comfort Inn
  7. Quality Inn & Suites
Brands ranked below the category average in alphabetical order: Best Western Hotels, Clarion Hotels, Comfort Suites, Country Inns & Suites by Carlson, Drury Hotels, Fairfield Inns and Suites, Howard Johnson Hotels, LaQuinta Inns & Suites, Ramada Hotels, Sleep Inn Hotels​
Online Travel Service
2019 Harris Poll EquiTrend®

Online Travel Service Brand of the Year

  1. TripAdvisor

  2. Google Flights
  3. Hotels.com
  4. Booking.com
  5. Expedia
  6. Travelocity
Brands ranked below the category average in alphabetical order: Hotwire, KAYAK, Orbitz, Priceline.com, Trivago​
Premium Hotel
2019 Harris Poll EquiTrend®

Premium Hotel Brand of the Year

  1. Marriott Hotels

  2. Hilton Hotels & Resorts
  3. Hyatt Hotels and Resorts
Brands ranked below the category average in alphabetical order: Embassy Suites, Renaissance Hotels, Sheraton Hotels & Resorts, Westin Hotels & Resorts, Wyndham Hotels and Resorts​
Upscale Hotel
2019 Harris Poll EquiTrend®

Upscale Hotel Brand of the Year

  1. Courtyard Marriott

  2. Hilton Garden Inn
  3. Hyatt Place Hotels
Brands ranked below the category average in alphabetical order: Crowne Plaza Hotels & Resorts, Doubletree by Hilton, Radisson Hotels & Resorts, SpringHill Suites​
Value Airline
2019 Harris Poll EquiTrend®

Value Airline Brand of the Year

  1. Southwest Airlines

  2. JetBlue Airways
Brands ranked below the category average in alphabetical order: Allegiant Air, Frontier Airlines, Spirit Airlines, Virgin America Airlines​
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