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2018 Harris Poll EquiTrend® Rankings

Using an academically vetted brand equity model with elements like familiarity, quality, and consideration, brands create powerful connections with consumers.

The stronger the brand, the greater the bond. The Harris Poll EquiTrend® study benchmarks how deep those bonds go and honors the highest ranked brands in each award category.

EquiTrend® Categories

Animal Welfare Nonprofit
Burger Restaurant
Car Audio
Car Rental
Casual Dining Restaurant
Chicken Restaurant
Coffee & Quick Service Restaurant
Coffee Maker
Computer Manufacturer
Cruise Line
Department Store
Digital Camera
Disability Nonprofit (no veterans 2014)
Economy Hotel
Environmental Nonprofit
Extended Stay Hotel
Factual Entertainment (2012 Topical interest)
Footwear Store
Full Line Automotive
Full Service Airline
General Entertainment (2012 Variety)
Greeting Card
Hardware & Home Store
Health Nonprofit
Home Entertainment Electronics
Ice Cream & FroYo Shop
International Aid Nonprofit
Internet Radio Service
Investment
Kids TV
Life Insurance
Luxury Automotive
Luxury Department Store
Luxury Hotel
Major Appliances
Media Streaming Device
Mexican Restaurant
Mid-Market Hotel
Military & Veteran Serving Nonprofit
Mobile Payment
Multi-line Insurance
National Bank
News Service
Off-Price Retailer
Online Auto Shopping
Online Bank
Online Home Search
Online Job Search
Online Travel Service
Package Delivery
Pay Cable TV Network
Payment Card
Pizza Chain
Premium Hotel
Printer
Property and Casualty Insurance
Real Estate Agency
Sandwich Shop
Smartphone
Smartwatch
Social Networking Site
Social Services Nonprofit
Sporting Goods Store
Sports TV
Super Regional Bank
Tablet Computer
Tires
TV Network
TV News
Upscale Hotel
Value Airline
Video Streaming Subscription
Virtual Personal Assistant
Wireless Carrier
Youth Nonprofit
Harris. Hard Data. Human Truth.