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The Harris Poll EquiTrend® Brands of the Year

Using an academically vetted brand equity model with elements like familiarity, quality, and consideration, brands create powerful connections with consumers.

The stronger the brand, the greater the bond. The Harris Poll EquiTrend® study benchmarks how deep those bonds go and honors the highest ranked brands in each award category.

EquiTrend® Categories

Animal Welfare Nonprofit
2021 Harris Poll EquiTrend® Animal Welfare Nonprofit Brand of the Year
  1. Best Friends Animal Society
  2. The Humane Society of the United States
  3. PETCO Foundation
  4. American Society for the Prevention of Cruelty to Animals (ASPCA)
  5. PetSmart Charities
 
Brands ranked below the category average in alphabetical order: People for the Ethical Treatment of Animals (PETA)​
Audio Streaming Service
2021 Harris Poll EquiTrend® Audio Streaming Service Brand of the Year
  1. Spotify
  2. Pandora
  3. YouTube Music
  4. Amazon Music
  5. Amazon Music Unlimited
Brands ranked below the category average in alphabetical order: Apple Music, iHeartRadio, SiriusXM, Tidal
Burger Restaurant
2021 Harris Poll EquiTrend® Burger Restaurant Brand of the Year
  1. Wendy’s
  2. Five Guys Burgers and Fries
  3. McDonald’s
  4. Smashburger
  5. In-N-Out Burger
  6. DQ Grill & Chill
  7. Whataburger
  8. Culver’s
Brands ranked below the category average in alphabetical order: Burger King, Carl's Jr., Checkers/Rally's, Hardee's, Jack in the Box, Shake Shack, SONIC America’s Drive-In, Steak 'n Shake, White Castle ​
Casual Dining Restaurant
2021 Harris Poll EquiTrend® Casual Dining Restaurant Brand of the Year
  1. Texas Roadhouse
  2. The Cheesecake Factory
  3. LongHorn Steakhouse
  4. Olive Garden Italian Restaurants
  5. Outback Steakhouse
  6. IHOP (International House of Pancakes)
  7. California Pizza Kitchen
  8. Maggiano's Little Italy Restaurant
  9. Red Robin
  10.  Buffalo Wild Wings
  11.  Cracker Barrel Old Country Store
  12.  Chili's Grill & Bar
  13.  Red Lobster Seafood Restaurants
  14.  Applebee’s
Brands ranked below the category average in alphabetical order: Bahama Breeze, Bonefish Grill, Carrabba's Italian Grill, Dave & Buster's, Denny's, P.F. Chang's China Bistro, Romano's Macaroni Grill and Italian Restaurant, Ruby Tuesday, Shoney's, TGI Fridays
Chicken Restaurant
2021 Harris Poll EquiTrend® Chicken Restaurant Brand of the Year
  1. Chick-fil-A
  2. Popeyes Louisiana Kitchen
  3. Zaxby’s
 
Brands ranked below the category average in alphabetical order: Bojangles’, Boston Market, Church's Chicken, El Pollo Loco, KFC Restaurants (Kentucky Fried Chicken),​ Raising Cane's Chicken Fingers, Wingstop
Coffee
2021 Harris Poll EquiTrend® Coffee Brand of the Year
  1. Starbucks Coffee
  2. Dunkin' Donuts Coffee
  3. Seattle's Best Coffee
  4. Peet’s Coffee
  5. McCafe Coffee
  6. Green Mountain Coffee
  7. Folgers Coffee
  8. Gevalia Coffee
Brands ranked below the category average in alphabetical order: Caribou Coffee, Chock full o’Nuts Coffee, Eight O’Clock Coffee, Hills Bros Coffee, Krispy Kreme Coffee, Maxwell House Coffee
Coffee Shop
2021 Harris Poll EquiTrend® Coffee Shop Brand of the Year
  1. Dunkin’ Donuts
  2. Starbucks Coffee Shops
  3. Krispy Kreme
 
Brands ranked below the category average in alphabetical order: Caribou Coffee Shops, Peet's Coffee Shops, Seattle's Best Coffee Shops, The Coffee Bean & Tea Leaf, Tim Hortons​
Computer Manufacturer
2021 Harris Poll EquiTrend® Computer Manufacturer Brand of the Year
  1. Apple Computers
  2. Microsoft Computers
  3. HP Computers
  4. Dell Computers
Brands ranked below the category average in alphabetical order: Acer Computers, ASUS Computers, Google Chromebook Computers, Lenovo Computers, Panasonic Computers, Samsung Computers, Toshiba Computers​
Convenience Store
2021 Harris Poll EquiTrend® Convenience Store Brand of the Year
  1. Wawa Convenience Store
  2. Sheetz Convenience Store
  3. Quiktrip Convenience Store
  4. Casey's General Stores
  5. 7-Eleven Convenience Store
  6. Corner Store Convenience Store
Brands ranked below the category average in alphabetical order: ampm Convenience Store, Circle K Convenience Store, RaceTrac Convenience Store, Speedway Convenience Store
Cooler
2021 Harris Poll EquiTrend® Cooler Brand of the Year
  1. YETI Coolers
  2. Igloo Coolers
 
Brands ranked below the category average in alphabetical order: Coleman Coolers
Delivery App
2021 Harris Poll EquiTrend® Delivery App Brand of the Year
  1. DoorDash
  2. Postmates
  3. UberEats
Brands ranked below the category average in alphabetical order: Grubhub, Seamless
Deodorant
2021 Harris Poll EquiTrend® Deodorant Brand of the Year
  1. Dove Deodorant
  2. Degree Deodorant
  3. Secret Deodorant
  4. Dove Men+Care Deodorant
Brands ranked below the category average in alphabetical order: Arm & Hammer ULTRAMAX Deodorant, Arrid Deodorant, AXE Deodorant, Dry Idea Deodorant, Right Guard Deodorant, Speed Stick Deodorant
Department Store
2021 Harris Poll EquiTrend® Department Store Brand of the Year
  1. Macy’s Department Stores
  2. Kohl’s Department Stores
  3. JCPenney Department Stores
Brands ranked below the category average in alphabetical order: Sears Department Stores
Digital Investing – Hybrid Robo-Advisor
2021 Harris Poll EquiTrend® Digital Investing – Hybrid Robo-Advisor Brand of the Year
  1. Schwab Intelligent Portfolios Premium
  2. Fidelity Personalized Planning & Advice
  3. Intuitive Investor by Wells Fargo
  4. Vanguard Personal Advisor Services
Brands ranked below the category average in alphabetical order: Merrill Edge Guided Investing (with advisor), TD Ameritrade Selective Portfolios
Digital Investing – Robo-Advisor
2021 Harris Poll EquiTrend® Digital Investing – Robo-Advisor Brand of the Year
  1. Fidelity Go Automated Investing
  2. Vanguard Digital Advisor
Brands ranked below the category average in alphabetical order: Acorns Automated Investing, Chase You Invest Trade Portfolios, Schwab Intelligent Portfolios, TD Ameritrade Essential Portfolios
Digital Wallet
2021 Harris Poll EquiTrend® Digital Wallet Brand of the Year
  1. PayPal
  2. Zelle
  3. Venmo
  4. Visa Checkout
Brands ranked below the category average in alphabetical order: Amazon Pay, AMEX Pay, Android Pay, Apple Pay, Chase Pay, Google Pay, MasterCard MasterPass, Samsung Pay, Square Cash
Disability Nonprofit
2021 Harris Poll EquiTrend® Disability Nonprofit Brand of the Year
  1. National Down Syndrome Society
  2. Special Olympics
  3. American Association of People with Disabilities (AAPD)
  4. Autism Speaks
  5. National Autism Association
Brands ranked below the category average in alphabetical order: Easter Seals, Goodwill, March of Dimes, The Arc, United Cerebral Palsy (UCP)
Drug Store
2021 Harris Poll EquiTrend® Drug Store Brand of the Year
  1. Walgreens
  2. CVS
Brands ranked below the category average in alphabetical order: Rite Aid
Economy Hotel
2021 Harris Poll EquiTrend® Economy Hotel Brand of the Year
  1. Baymont Inn & Suites
  2. Microtel Inn & Suites
  3. Days Inn
  4. Red Roof Inn
  5. Americas Best Value Inn
  6. Super 8
Brands ranked below the category average in alphabetical order: EconoLodge, Motel 6, Rodeway Inn
Exercise Equipment
2021 Harris Poll EquiTrend® Exercise Equipment Brand of the Year
  1. Precor Exercise Equipment
  2. Peloton Exercise Equipment
  3. ProForm Exercise Equipment
  4. Life Fitness Exercise Equipment
  5. NordicTrack Exercise Equipment
Brands ranked below the category average in alphabetical order: Bowflex Exercise Equipment, Tonal Fitness System
Extended Stay Hotel
2021 Harris Poll EquiTrend® Extended Stay Hotel Brand of the Year
  1. Homewood Suites by Hilton
  2. Home2 Suites by Hilton
Brands ranked below the category average in alphabetical order: Candlewood Suites, Extended Stay America, MainStay Suites, Residence Inn, TownePlace Suites
Factual Entertainment TV
2021 Harris Poll EquiTrend® Factual Entertainment TV Brand of the Year
  1. History Channel
  2. Discovery Channel
  3. National Geographic Channel
  4. Food Network Television Network
  5. Animal Planet Television Network
  6. American Heroes Channel
  7. ID (Investigation Discovery) Television Network
  8. Science Channel
  9. Nat Geo WILD Television Network
Brands ranked below the category average in alphabetical order: Cooking Channel, Crime & Investigation Television Network, Destination America Television Network, Discovery Family Channel, Discovery Life Channel, DIY Network, Great American Country (GAC) Television Network, HGTV Television Network (Home & Garden Television), Military History Channel, MotorTrend Television Network, TLC Television Network, Travel Channel, truTV Television Network, Viceland Channel
File Storage
2021 Harris Poll EquiTrend® File Storage Brand of the Year
  1. Google Drive
Brands ranked below the category average in alphabetical order: Dropbox, OneDrive
Footwear Store
2021 Harris Poll EquiTrend® Footwear Store Brand of the Year
  1. DSW (Designer Shoe Warehouse)
  2. Famous Footwear
  3. Journey's Shoe Stores
  4. Foot Locker
Brands ranked below the category average in alphabetical order: Lady Foot Locker, Payless ShoeSource, Shoe Carnival Stores
Full Service Airline
2021 Harris Poll EquiTrend® Full Service Airline Brand of the Year
  1. American Airlines
  2. Alaska Airlines
Brands ranked below the category average in alphabetical order: Delta Air Lines, Hawaiian Airlines. United Airlines
Gaming Console
2021 Harris Poll EquiTrend® Gaming Console Brand of the Year
  1. PlayStation Gaming Consoles
Brands ranked below the category average in alphabetical order: Nintendo Gaming Consoles, Wii Gaming Consoles, Xbox Gaming Consoles
General Entertainment TV
2021 Harris Poll EquiTrend® General Entertainment TV Brand of the Year
  1. (TIE) Freeform Television Network
  2. (TIE) FX Television Network
  3. A&E Television Network
  4. ION Television
  5. AMC Television Network (American Movie Classics)
  6. Adult Swim Television Network
  7. USA Television Network
  8. TNT Television Network (Turner Network Television)
  9. Paramount Network
  10. Hallmark Channel
  11. TBS Television Network
  12. TV Land Television Network
  13. Nick at Nite Television Network
  14. Syfy Television Network
  15. Comedy Central Television Network
  16. Lifetime Television Network
Brands ranked below the category average in alphabetical order: BBC America Television Network, BET Television Network (Black Entertainment Television), Bravo Television Network, E! Entertainment Television Network, FYI Television Network, LMN Television Network (Lifetime Movie Network), Logo Television Network, Oprah Winfrey Network (OWN), Oxygen Television Network, WE Television Network (Women's Entertainment)
Greeting Card
2021 Harris Poll EquiTrend® Greeting Card Brand of the Year
  1. Hallmark Greeting Cards
  2. Hallmark Signature Greeting Cards
  3. American Greetings Greeting Cards
Brands ranked below the category average in alphabetical order: Carlton Greeting Cards, DaySpring Greeting Cards, Hallmark Mahogany Greeting Cards, Hallmark Studio Ink Greeting Cards, Hallmark Vida Greeting Cards, Papyrus Greeting Cards, Recycled Paper Greetings Cards, Shoebox Greeting Cards
Hardware & Home Store
2021 Harris Poll EquiTrend® Hardware & Home Store Brand of the Year
  1. The Home Depot
  2. Lowe's Home Improvement
Brands ranked below the category average in alphabetical order: Ace Hardware, Menards, True Value
Health & Beauty Retail
2021 Harris Poll EquiTrend® Health & Beauty Retail Brand of the Year
  1. Bath and Body Works
  2. SEPHORA
Brands ranked below the category average in alphabetical order: Sally Beauty Supply, The Body Shop, ULTA Beauty
Health & Fitness Club
2021 Harris Poll EquiTrend® Health & Fitness Club Brand of the Year
  1. Life Time Fitness Clubs
  2. Planet Fitness Clubs
  3. 24 Hour Fitness Clubs
Brands ranked below the category average in alphabetical order: Anytime Fitness Clubs, Gold's Gym, LA Fitness Clubs, Orangetheory, SoulCycle
Health Insurance
2021 Harris Poll EquiTrend® Health Insurance Brand of the Year
  1. Blue Cross Blue Shield
Brands ranked below the category average in alphabetical order: Aetna, Anthem, Cigna, Humana, Kaiser Permanente, UnitedHealthcare
Health Nonprofit
2021 Harris Poll EquiTrend® Health Nonprofit Brand of the Year
  1. St. Jude Children's Research Hospital
  2. Shriners Hospitals for Children
  3. Make-A-Wish
  4. Asthma and Allergy Foundation of America (AAFA)
  5. American Cancer Society
  6. National Multiple Sclerosis Society
  7. The Breast Cancer Research Foundation
  8. American Heart Association
  9. Breast Cancer Action
  10. Stand Up To Cancer (SU2C)
  11. Michael J. Fox Foundation
  12. Susan G. Komen Breast Cancer Foundation
  13. Parkinson's Foundation
  14. Children’s Miracle Network
  15. The Jimmy Fund
Brands ranked below the category average in alphabetical order: Alzheimer's Association, American Diabetes Association, American Lung Association, American Stroke Association, Arthritis Foundation, Cystic Fibrosis Foundation, Juvenile Diabetes Research Foundation International (JDRF), Leukemia & Lymphoma Society (LLS), LIVESTRONG, Muscular Dystrophy Association (MDA), National Breast Cancer Coalition, National Kidney Foundation, National Stroke Association, Planned Parenthood, Susan G. Komen, Susan G. Komen Race for the Cure, The ALS Association, World Health Organization (WHO)
Home Goods Store
2021 Harris Poll EquiTrend® Home Goods Store Brand of the Year
  1. Bed Bath & Beyond
  2. HomeGoods
  3. IKEA
Brands ranked below the category average in alphabetical order: Cost Plus World Market, Crate and Barrel, Pier 1 Imports, Pottery Barn, west elm, Williams-Sonoma
Home Meal Kit Service
2021 Harris Poll EquiTrend® Home Meal Kit Service Brand of the Year
  1. HelloFresh
Brands ranked below the category average in alphabetical order: Blue Apron, Home Chef
Household Cleaner
2021 Harris Poll EquiTrend® Household Cleaner Brand of the Year
  1. Lysol All-Purpose Household Cleaner
  2. Clorox Clean-Up Household Cleaner
  3. Windex Household Cleaner
  4. Mr. Clean Multi-Purpose Household Cleaner
Brands ranked below the category average in alphabetical order: Fabuloso Household Cleaner, fantastik Household Cleaner, Formula 409 Household Cleaner, Green Works All Purpose Household Cleaner, method All Purpose Surface Household Cleaner, Mrs. Meyer's Household Cleaner, Pine-Sol Household Cleaner, Seventh Generation All Purpose Household Cleaner, Soft Scrub Household Cleaner, Spic and Span Household Cleaner
Ice Cream
2021 Harris Poll EquiTrend® Ice Cream Brand of the Year
  1. Haagen-Dazs Ice Cream
  2. Breyers Ice Cream
  3. Ben & Jerry’s Ice Cream
  4. Talenti Gelato & Sorbetto
Brands ranked below the category average in alphabetical order: Blue Bell Ice Cream, Blue Bunny Ice Cream, Dreyer’s Ice Cream, Edy’s Ice Cream, Halo Top Ice Cream, Turkey Hill Ice Cream
Insulated Drinkware
2021 Harris Poll EquiTrend® Insulated Drinkware Brand of the Year
  1. YETI Rambler
  2. Hydro Flask
Brands ranked below the category average in alphabetical order: Tervis
International Aid Nonprofit
2021 Harris Poll EquiTrend® International Aid Nonprofit Brand of the Year
  1. Free The Children
  2. ChildFund International
  3. Save the Children
  4. Food For The Poor
  5. Doctors Without Borders / Medecins Sans Frontieres (MSF)
  6. World Food Programme
  7. Catholic Relief Services
  8. USAID
  9. AmeriCares
  10. Heifer International
  11. International Medical Corps
Brands ranked below the category average in alphabetical order: Amnesty International, Bill and Melinda Gates Foundation, CARE, Clinton Foundation, Ford Foundation, Partners in Health, The Rockefeller Foundation, The World Bank, UNICEF, World Vision
Investment
2021 Harris Poll EquiTrend® Investment Brand of the Year
  1. Fidelity Investments Financial Services
  2. The Vanguard Group
  3. TIAA
  4. Northern Trust
  5. Nuveen
  6. Charles Schwab Financial Services
  7. Prudential Investments
  8. Principal Financial
Brands ranked below the category average in alphabetical order: Ameriprise Financial, E*TRADE, Edward Jones, Franklin Templeton Investments, Raymond James, Scottrade, T. Rowe Price Financial Services, TD Ameritrade
Kids' TV
2021 Harris Poll EquiTrend® Kids' TV Brand of the Year
  1. Disney Channel
  2. Disney XD Television Network
  3. Cartoon Network
  4. Boomerang Television Network
  5. PBS KIDS Television Network
Brands ranked below the category average in alphabetical order: Disney Junior Television Network, Nick Jr. Television Network, Nickelodeon Television Network, Nicktoons Television Network, TeenNick Television Network, Universal Kids Television Network
Laundry Detergent
2021 Harris Poll EquiTrend® Laundry Detergent Brand of the Year
  1. Tide Laundry Detergent
  2. Gain Laundry Detergent
  3. Tide Simply Clean & Fresh Laundry Detergent
  4. Tide Pods Laundry Detergent
  5. Arm & Hammer Laundry Detergent
  6. Arm & Hammer Plus OxiClean Laundry Detergent
  7. All Laundry Detergent
  8. OxiClean Laundry Detergent
Brands ranked below the category average in alphabetical order: Bold Laundry Detergent, Cheer Laundry Detergent, Dreft Laundry Detergent, Era Laundry Detergent, Gain Flings! Laundry Detergent, Kirkland Laundry Detergent, Persil Laundry Detergent, Purex Laundry Detergent, Sun Laundry Detergent, Wisk Laundry Detergent, Woolite Laundry Detergent, Xtra Laundry Detergent
Life Insurance
2021 Harris Poll EquiTrend® Life Insurance Brand of the Year
  1. MassMutual Insurance
  2. Prudential Life Insurance
  3. New York Life Insurance Company
Brands ranked below the category average in alphabetical order: AIG Direct Life Insurance, Guardian Life Insurance, John Hancock Life Insurance, Northwestern Mutual Life Insurance, Pacific Life Insurance, Transamerica Life Insurance Company
Luxury Automotive
2021 Harris Poll EquiTrend® Luxury Automotive Brand of the Year
  1. Mercedes-Benz
  2. Lexus
  3. Tesla
  4. Porsche
  5. BMW
Brands ranked below the category average in alphabetical order: Acura, Audi, Cadillac, Genesis, Infiniti, Jaguar, Land Rover, Lincoln, Volvo
Luxury Department Store
2021 Harris Poll EquiTrend® Luxury Department Store Brand of the Year
  1. Nordstrom
  2. Neiman Marcus
Brands ranked below the category average in alphabetical order: Bloomingdale’s, Lord & Taylor, Saks 5th Avenue
Luxury Hotel
2021 Harris Poll EquiTrend® Luxury Hotel Brand of the Year
  1. Four Seasons Hotels and Resorts
  2. JW Marriott
  3. InterContinental Hotels & Resorts
  4. W Hotels and Resorts
  5. Park Hyatt
Brands ranked below the category average in alphabetical order: Conrad Hotels & Resorts, Grand Hyatt, Omni Hotels & Resorts, The Ritz Carlton, Waldorf Astoria Hotels & Resorts
Mapping App
2021 Harris Poll EquiTrend® Mapping App Brand of the Year
  1. Google Maps
Brands ranked below the category average in alphabetical order: Apple Maps, MapQuest, Waze
Media Streaming Device
2021 Harris Poll EquiTrend® Media Streaming Device Brand of the Year
  1. Roku
  2. Amazon Fire TV/Fire Stick
Brands ranked below the category average in alphabetical order: Apple TV, Google Chromecast
Mexican Restaurant
2021 Harris Poll EquiTrend® Mexican Restaurant Brand of the Year
  1. Taco Bell
  2. Chipotle Mexican Grill
  3. Moe’s Southwest Grill
Brands ranked below the category average in alphabetical order: Baja Fresh Mexican Grill, Del Taco, Qdoba Mexican Grill
Midscale Hotel
2021 Harris Poll EquiTrend® Midscale Hotel Brand of the Year
  1. Holiday Inn Hotels & Resorts
  2. Holiday Inn Express Hotels & Resorts
  3. Wingate by Wyndham
  4. Hampton Inn & Suites
  5. Fairfield Inns and Suites
  6. Wyndham Garden Hotels
  7. Drury Hotels
  8. Country Inns & Suites by Carlson
  9. Comfort Suites
Brands ranked below the category average in alphabetical order: Best Western Hotels, Clarion Hotels, Comfort Inn, Howard Johnson Hotels, LaQuinta Inns & Suites, Quality Inn & Suites, Ramada Hotels, Sleep Inn Hotels
Military & Veteran Serving Nonprofit
2021 Harris Poll EquiTrend® Military & Veteran Serving Nonprofit Brand of the Year
  1. Wounded Warrior Project
  2. Paralyzed Veterans of America
  3. Disabled American Veterans (DAV)
Brands ranked below the category average in alphabetical order: Iraq and Afghanistan Veterans of America (IAVA), USO (United Service Organizations), VFW - Veterans Of Foreign Wars
National Bank
2021 Harris Poll EquiTrend® National Bank Brand of the Year
  1. Capital One
  2. CHASE BANK
  3. Citibank
Brands ranked below the category average in alphabetical order: Bank of America, Wells Fargo
News Service
2021 Harris Poll EquiTrend® News Service Brand of the Year
  1. BBC News
  2. Axios
  3. National Public Radio (NPR)
  4. Reuters
  5. United Press International (UPI)
Brands ranked below the category average in alphabetical order: Associated Press (AP), Bloomberg Businessweek, Los Angeles Times, New York Times, Politico, The Huffington Post, The Wall Street Journal, The Washington Post, USA Today
Non-Luxury Automotive
2021 Harris Poll EquiTrend® Non-Luxury Automotive Brand of the Year
  1. Toyota
  2. Honda
  3. Chevrolet
  4. Ford
  5. Nissan
  6. GMC
  7. Jeep
  8. Mazda
Brands ranked below the category average in alphabetical order: Buick, Chrysler, Dodge, Fiat, Hyundai, Kia, MINI Cooper, Mitsubishi, Ram, smart, Subaru, Volkswagen
Online Auto Shopping
2021 Harris Poll EquiTrend® Online Auto Shopping Brand of the Year
  1. Kelley Blue Book (KBB.com)
  2. TRUECar.com
Brands ranked below the category average in alphabetical order: AutoTrader.com, CarGurus.com, Cars.com, eBay Motors, Edmunds.com
Online Bank
2021 Harris Poll EquiTrend® Online Bank Brand of the Year
  1. Capital One 360 Bank
  2. Synchrony Bank
  3. Chime Bank
  4. Barclays Online Bank
  5. Discover Bank
Brands ranked below the category average in alphabetical order: Ally Bank, CIT Bank, Marcus by Goldman Sachs, Nationwide Bank, State Farm Bank
Online Home Search
2021 Harris Poll EquiTrend® Online Home Search Brand of the Year
  1. Zillow.com
  2. Realtor.com
  3. Trulia.com
Brands ranked below the category average in alphabetical order: HomeFinder.com, Homes.com, Redfin.com
Online Job Search
2021 Harris Poll EquiTrend® Online Job Search Brand of the Year
  1. Indeed.com
  2. CareerBuilder.com
Brands ranked below the category average in alphabetical order: Glassdoor, Monster.com, ZipRecruiter
Online Lending
2021 Harris Poll EquiTrend® Online Lending Brand of the Year
  1. SoFi
  2. LendingClub
  3. Rocket Mortgage
  4. Prosper
Brands ranked below the category average in alphabetical order: Guaranteed Rate, Quicken Loans
Online Travel Service
2021 Harris Poll EquiTrend® Online Travel Service Brand of the Year
  1. Google Flights
  2. Hotels.com
  3. TripAdvisor
  4. Expedia
  5. Travelocity
  6. Trivago
  7. Booking.com
Brands ranked below the category average in alphabetical order: Hotwire, KAYAK, Orbitz, Priceline.com
Pay Cable TV Network
2021 Harris Poll EquiTrend® Pay Cable TV Network Brand of the Year
  1. HBO Television Network
  2. Cinemax Television Network
Brands ranked below the category average in alphabetical order: Showtime Television Network, Starz Television Network
Payment Card
2021 Harris Poll EquiTrend® Payment Card Brand of the Year
  1. Visa
  2. Mastercard
Brands ranked below the category average in alphabetical order: American Express, Apple Card, Discover Card
Pet Supply Store
2021 Harris Poll EquiTrend® Pet Supply Store Brand of the Year
  1. PetSmart Stores
Brands ranked below the category average in alphabetical order: Pet Supermarket, Pet Supplies Plus, Pet Valu Stores, PETCO Stores
Pizza Restaurant
2021 Harris Poll EquiTrend® Pizza Restaurant Brand of the Year
  1. Papa Murphy’s Take N' Bake Pizza
  2. Domino’s Pizza
  3. Pizza Hut
Brands ranked below the category average in alphabetical order: Blaze Pizza, CiCi's Pizza, Little Caesars Pizza, Marco’s Pizza, Papa John’s Pizza, Round Table Pizza
Popcorn
2021 Harris Poll EquiTrend® Popcorn Brand of the Year
  1. Orville Redenbacher's Popcorn
  2. Smartfood Popcorn
  3. Pop Secret Popcorn
Brands ranked below the category average in alphabetical order: ACT II Popcorn, Angie's BOOMCHICKAPOP Popcorn, Jiffy Pop Popcorn, Jolly Time Popcorn, Skinny Pop Popcorn
Potato Chip
2021 Harris Poll EquiTrend® Potato Chip Brand of the Year
  1. Lay's Chips
  2. Ruffles Chips
Brands ranked below the category average in alphabetical order: Cape Cod Chips, Jay’s Chips, Kettle Chips, Pringles Chips
Premium Hotel
2021 Harris Poll EquiTrend® Premium Hotel Brand of the Year
  1. Hilton Hotels & Resorts
  2. Marriott Hotels & Resorts
Brands ranked below the category average in alphabetical order: Embassy Suites, Hyatt Hotels and Resorts, Renaissance Hotels, Sheraton Hotels & Resorts, Westin Hotels & Resorts, Wyndham Hotels and Resorts
Property & Casualty Insurance
2021 Harris Poll EquiTrend® Property & Casualty Insurance Brand of the Year
  1. AAA Insurance
  2. Erie Insurance
  3. State Farm Insurance
  4. USAA Insurance
  5. GEICO Insurance
  6. American Family Insurance
  7. Progressive Insurance
  8. Travelers Insurance
  9. Liberty Mutual Insurance
Brands ranked below the category average in alphabetical order: Allstate Insurance, Esurance Insurance, Farmers Insurance, MetLife Insurance, Nationwide Insurance, The General Auto Insurance, The Hartford Insurance
Real Estate Agency
2021 Harris Poll EquiTrend® Real Estate Agency Brand of the Year
  1. Keller Williams
  2. Better Homes and Gardens Real Estate
  3. Sotheby’s International Realty
Brands ranked below the category average in alphabetical order: Berkshire Hathaway HomeServices Real Estate, Century 21 Real Estate, Coldwell Banker, ERA Real Estate, RE/MAX
Sandwich Shop
2021 Harris Poll EquiTrend® Sandwich Shop Brand of the Year
  1. McAlister’s Deli
  2. Jason's Deli
  3. Subway
  4. Panera Bread
  5. Arby’s
Brands ranked below the category average in alphabetical order: Blimpie, Corner Bakery Café, Firehouse Subs, Jersey Mike’ Subs, Jimmy John’s, Potbelly Sandwich Shop, Quiznos
Smart Speaker
2021 Harris Poll EquiTrend® Smart Speaker Brand of the Year
  1. (TIE) Google Home
  2. (TIE) Amazon Echo
Brands ranked below the category average in alphabetical order: Apple HomePod, Samsung Galaxy Home
Smartphone
2021 Harris Poll EquiTrend® Smartphone Brand of the Year
  1. Apple iPhone Smartphones
  2. Samsung Galaxy Smartphones
Brands ranked below the category average in alphabetical order: Google Pixel Smartphones, HTC Smartphones, Huawei Smartphones, LG Smartphones, Motorola Smartphones, Sony Smartphones
Social Networking Site
2021 Harris Poll EquiTrend® Social Networking Site Brand of the Year
  1. YouTube
  2. Instagram
  3. Pinterest
  4. Snapchat
Brands ranked below the category average in alphabetical order: Facebook, LinkedIn, Reddit, TikTok, Tumblr, Twitter
Social Services Nonprofit
2021 Harris Poll EquiTrend® Social Services Nonprofit Brand of the Year
  1. Ronald McDonald House Charities
  2. Habitat for Humanity
  3. American Red Cross
  4. Dave Thomas Foundation
  5. Feed The Children
  6. Feeding America
Brands ranked below the category average in alphabetical order: AARP Foundation, Catholic Charities USA, Children’s Defense Fund (CDF), The Salvation Army, United Way, Volunteers of America
Sport League
2021 Harris Poll EquiTrend® Sport League Brand of the Year
  1. English Premier League Soccer
  2. NFL (National Football League)
  3. NCAA Football (college football)
  4. NCAA Basketball (college basketball)
  5. MLB (Major League Baseball)
  6. NHL (National Hockey League)
  7. LigaMX Soccer
Brands ranked below the category average in alphabetical order: Formula 1 Racing, MLS (Major League Soccer), NASCAR (auto racing), NBA (National Basketball Association), PGA TOUR (Professional Golfers Association), UFC (Ultimate Fighting Championship), WWE (World Wrestling Entertainment)
Sporting Goods Store
2021 Harris Poll EquiTrend® Sporting Goods Store Brand of the Year
  1. REI
  2. DICK'S Sporting Goods
  3. Cabela's
Brands ranked below the category average in alphabetical order: Bass Pro Shops, Champs Sports, Dunham's Sports, Eastern Mountain Sports, Finish Line Sporting Goods, Gander Mountain, Modell's Sporting Goods
Sports Drink
2021 Harris Poll EquiTrend® Sports Drink Brand of the Year
  1. Gatorade Sports Drink
  2. POWERADE Sports Drink
Brands ranked below the category average in alphabetical order: Body Armor Sports Drink, Propel Sports Drink
Tablet Computer
2021 Harris Poll EquiTrend® Tablet Computer Brand of the Year
  1. Apple iPad Tablets
  2. Samsung Galaxy Tablets
Brands ranked below the category average in alphabetical order: ASUS Transformer Pad Tablets, Fire Tablets, Google Nexus Tablets, Google Pixel Tablets, Microsoft Surface Tablets, Sony Xperia Tablets
Tea
2021 Harris Poll EquiTrend® Tea Brand of the Year
  1. Lipton Tea
  2. Celestial Seasonings Tea
Brands ranked below the category average in alphabetical order: Red Rose Tea, Stash Tea, Tazo Tea, Tetley Tea, Twinings Tea
Toothpaste
2021 Harris Poll EquiTrend® Toothpaste Brand of the Year
  1. Crest Toothpaste
  2. Colgate Toothpaste
  3. Sensodyne Toothpaste
Brands ranked below the category average in alphabetical order: Aquafresh Toothpaste, Arm & Hammer Toothpaste, Mentadent Toothpaste, Rembrandt Toothpaste, Tom’s of Maine Toothpaste
TV & Internet Provider
2021 Harris Poll EquiTrend® TV & Internet Provider Brand of the Year
  1. Google Fiber
  2. XFINITY by Comcast
  3. Spectrum
  4. Verizon FiOS
  5. Optimum
  6. AT&T U-Verse
Brands ranked below the category average in alphabetical order: CenturyLink, Cox Communications, DirecTV, Dish Network, Frontier Communications
TV Network
2021 Harris Poll EquiTrend® TV Network Brand of the Year
  1. PBS Television Network (Public Broadcasting Service)
  2. ABC Television Network
  3. CBS Television Network
  4. NBC Television Network
Brands ranked below the category average in alphabetical order: Fox Television Network, The CW Television Network
TV News
2021 Harris Poll EquiTrend® TV News Brand of the Year
  1. The Weather Channel
Brands ranked below the category average in alphabetical order: CNBC Television Network, CNN Television Network, FOX News Channel, MSNBC News Channel
Upscale Hotel
2021 Harris Poll EquiTrend® Upscale Hotel Brand of the Year
  1. Courtyard Marriott
  2. Hilton Garden Inn
  3. Hyatt Place Hotels
Brands ranked below the category average in alphabetical order: Aloft Hotels, Crowne Plaza Hotels & Resorts, Doubletree by Hilton, Radisson Hotels & Resorts, SpringHill Suites
Value Airline
2021 Harris Poll EquiTrend® Value Airline Brand of the Year
  1. Southwest Airlines
  2. JetBlue Airways
  3. Virgin America Airlines
Brands ranked below the category average in alphabetical order: Allegiant Air, Frontier Airlines, Spirit Airlines
Value Store
2021 Harris Poll EquiTrend® Value Store Brand of the Year
  1. Dollar Tree
Brands ranked below the category average in alphabetical order: 99 Cents Only Store, Big Lots, Dollar General Store, Family Dollar Store, fiVe BELoW
Virtual Personal Assistant
2021 Harris Poll EquiTrend® Virtual Personal Assistant Brand of the Year
  1. Google Assistant
  2. Amazon Alexa
  3. Apple Siri
Brands ranked below the category average in alphabetical order: Microsoft Cortana, Samsung Bixby
Wearable Tech
2021 Harris Poll EquiTrend® Wearable Tech Brand of the Year
  1. Apple Watch
  2. Fitbit Fitness Trackers & Smart Watches
  3. Wear OS Watches
Brands ranked below the category average in alphabetical order: Garmin Fitness Trackers & Smart Watches, Huawei Fitness Trackers & Smart Watches, Misfit Fitness Trackers & Smart Watches, Samsung Fitness Trackers & Smart Watches, Sony Fitness Trackers & Smart Watches, TomTom Fitness Trackers & Smart Watches
Wireless Carrier
2021 Harris Poll EquiTrend® Wireless Carrier Brand of the Year
  1. Verizon Wireless
  2. T-Mobile
  3. metro by T-Mobile
  4. AT&T Wireless
Brands ranked below the category average in alphabetical order: Boost Mobile, Consumer Cellular, Cricket Wireless, Sprint, StraightTalk Wireless, TracFone Wireless, U.S. Cellular, Virgin Mobile
Yogurt
2021 Harris Poll EquiTrend® Yogurt Brand of the Year
  1. Chobani Greek Yogurt
  2. Yoplait Yogurt
  3. noosa Yogurt
  4. Dannon Yogurt
  5. Fage Yogurt
  6. So Delicious Yogurt
Brands ranked below the category average in alphabetical order: Brown Cow Yogurt, Muller Yogurt, Siggi’s Yogurt, Silk Yogurt, Stonyfield Farm Yogurt, The Greek Gods Yogurt, YoCrunch Yogurt, Yulu Yogurt
Youth Nonprofit
2021 Harris Poll EquiTrend® Youth Nonprofit Brand of the Year
  1. Girl Scouts of the USA
  2. Reading Is Fundamental (RIF)
  3. Big Brothers Big Sisters
  4. 4-H
  5. The Y – YMCA
  6. Boys & Girls Clubs of America
Brands ranked below the category average in alphabetical order: Boy Scouts of America, Junior Achievement, Scouts BSA
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