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The Harris Poll EquiTrend® Brands of the Year

Using an academically vetted brand equity model with elements like familiarity, quality, and consideration, brands create powerful connections with consumers.

The stronger the brand, the greater the bond. The Harris Poll EquiTrend® study benchmarks how deep those bonds go and honors the highest ranked brands in each award category.

EquiTrend® Categories

Animal Welfare Nonprofit
2019 Harris Poll EquiTrend®

Animal Welfare Nonprofit Brand of the Year

  1. Best Friends Animal Society

  2. The Human Society of the United States
  3. American Society for the Prevention of Cruelty to Animals (ASPCA)
  4. PETCO Foundation
  5. PetSmart Charities
Brands ranked below the category average in alphabetical order: People for the Ethical Treatment of Animals (PETA)​
Audio Streaming Service
2019 Harris Poll EquiTrend®

Audio Streaming Service Brand of the Year

  1. Apple Music

  2. Spotify
  3. Google Play Music
  4. Amazon Music
  5. Pandora
Brands ranked below the category average in alphabetical order: iHeartRadio, NPR Music, SiriusXM, Slacker​
Burger Restaurant
2019 Harris Poll EquiTrend®

Burger Restaurant Brand of the Year

  1. In-N-Out Burger

  2. Wendy's
  3. Five Guys Burgers and Fries
  4. Whataburger
  5. Culver's
  6. McDonald's
  7. Burger King
  8. Shake Shack
  9. DQ Grill & Chill
Brands ranked below the category average in alphabetical order: Carl's Jr., Checkers/Rally’s, Hardee’s, Jack in the Box, Smashburger, SONIC America's Drive-In, Steak 'n Shake, White Castle​
Casual Dining Restaurant
2019 Harris Poll EquiTrend®

Casual Dining Restaurant Brand of the Year

  1. Texas Roadhouse

  2. Olive Garden Italian Restaurants
  3. The Cheesecake Factory
  4. LongHorn Steakhouse
  5. Outback Steakhouse
  6. IHOP (International House of Pancakes)
  7. Cracker Barrel Old Country Store
  8. Maggiano's Little Italy Restaurant
  9. Red Robin
  10. California Pizza Kitchen
  11. Red Lobster Seafood Restaurants
  12. Buffalo Wild Wings
Brands ranked below the category average in alphabetical order: Applebee’s, Bahama Breeze, Benihana, BJ’s Restaurant & Brewhouse, Bonefish Grill, Carrabba's Italian Grill, Chili’s Grill & Bar, Dave & Buster’s, Denny’s, P.F. Chang's China Bistro, Romano's Macaroni Grill and Italian Restaurant, Ruby Tuesday, Shoney’s, TGI Fridays​
Chicken Restaurant
2019 Harris Poll EquiTrend®

Chicken Restaurant Brand of the Year

  1. Chick-fil-A

  2. Raising Cane's Chicken Fingers
  3. Popeyes Louisiana Kitchen
  4. Zaxby's
Brands ranked below the category average in alphabetical order: Bojangles’, Boston Market, Church's Chicken, El Pollo Loco, KFC Restaurants (Kentucky Fried Chicken), Wingstop​
Coffee
2019 Harris Poll EquiTrend®

Coffee Brand of the Year

  1. Dunkin' Donuts Coffee

  2. Starbucks Coffee
  3. Cafe Bustelo Coffee
  4. Green Mountain Coffee
  5. Folgers Coffee
  6. Community Coffee
  7. Peet's Coffee
  8. McCafe Coffee
Brands ranked below the category average in alphabetical order: Caribou Coffee, Chock full o’Nuts Coffee, Eight O’Clock Coffee, Gevalia Coffee, Hills Bros Coffee, Krispy Kreme Coffee, Maxwell House Coffee, New England Coffee, Seattle’s Best Coffee, Yuban Coffee​
Coffee Shop
2019 Harris Poll EquiTrend®

Coffee Shop Brand of the Year

  1. (TIE) Dunkin' Donuts

  2. (TIE) Krispy Kreme

  3. Starbucks Coffee Shops
Brands ranked below the category average in alphabetical order: Caribou Coffee Shops, Dutch Bros. Coffee, Peet's Coffee Shops, Seattle's Best Coffee Shops, The Coffee Bean & Tea Leaf, Tim Hortons​
Convenience Store
2019 Harris Poll EquiTrend®

Convenience Store Brand of the Year

  1. Wawa Convenience Store

  2. Sheetz Convenience Store
  3. Corner Store Convenience Store
  4. Casey's General Stores
  5. RaceTrac Convenience Store
  6. QuikTrip Convenience Store
Brands ranked below the category average in alphabetical order: 7-Eleven Convenience Store, ampm Convenience Store, Circle K Convenience Store, Speedway Convenience Store​
Delivery Apps
2019 Harris Poll EquiTrend®

Delivery Apps Brand of the Year

  1. UberEats

  2. DoorDash
Brands ranked below the category average in alphabetical order: Grubhub, Postmates, Seamless​
Deodorant
2019 Harris Poll EquiTrend®

Deodorant Brand of the Year

  1. Degree Deodorant

  2. Dove Deodorant
  3. Dove Men+Care Deodorant
  4. Secret Deodorant
  5. Gillette Deodorant
Brands ranked below the category average in alphabetical order: Arm & Hammer ULTRAMAX, Arrid, AXE, Ban, Dry Idea, Mitchum, Old Spice, Right Guard, Speed Stick​
Department Store
2019 Harris Poll EquiTrend®

Department Store Brand of the Year

  1. Macy's Department Stores

  2. Kohl's Department Stores
  3. JCPenney Department Stores
Brands ranked below the category average in alphabetical order: Sears Department Stores​
Digital Investing
2019 Harris Poll EquiTrend®

Digital Investing Brand of the Year

  1. Vanguard Personal Advisor Services

Brands ranked below the category average in alphabetical order: Intuitive Investor by Wells Fargo, Merrill Edge Automated Investing, Schwab Intelligent Advisory​
Digital Wallet
2019 Harris Poll EquiTrend®

Digital Wallet Brand of the Year

  1. PayPal

  2. Zelle
  3. Visa Checkout
  4. Apple Pay
Brands ranked below the category average in alphabetical order: Amazon Pay, AMEX Pay, Android Pay, Chase Pay, Google Pay, MasterCard MasterPass, Samsung Pay, Square Cash, Venmo​
Disability Nonprofit
2019 Harris Poll EquiTrend®

Disability Nonprofit Brand of the Year

  1. National Down Syndrome Congress

  2. Autism Society of America
  3. Special Olympics
  4. National Autism Association
  5. The American Association of People with Disabilities (AAPD)
Brands ranked below the category average in alphabetical order: Autism Speaks, Easter Seals, Goodwill, March of Dimes, National Down Syndrome Society, United Cerebral Palsy (UCP)​
Drug Store
2019 Harris Poll EquiTrend®

Drug Store Brand of the Year

  1. Walgreens

Brands ranked below the category average in alphabetical order: CVS, Rite Aid​
Economy Hotel
2019 Harris Poll EquiTrend®

Economy Hotel Brand of the Year

  1. Americas Best Value Inn

  2. Days Inn
  3. Red Roof Inn
  4. Microtel Inn & Suites
  5. EconoLodge
Brands ranked below the category average in alphabetical order: Motel 6, Rodeway Inn, Super 8​
Exercise Equipment
2019 Harris Poll EquiTrend®

Exercise Equipment Brand of the Year

  1. Precor Exercise Equipment

  2. Life Fitness Exercise Equipment
  3. ProForm Exercise Equipment
  4. NordicTrack Exercise Equipment
Brands ranked below the category average in alphabetical order: Bowflex Exercise Equipment, Peloton Stationary Bike​
Extended Stay Hotel
2019 Harris Poll EquiTrend®

Extended Stay Hotel Brand of the Year

  1. Homewood Suites by Hilton

  2. Home2 Suites by Hilton
  3. MainStay Suites
  4. Candlewood Suites
  5. TownePlace Suites
Brands ranked below the category average in alphabetical order: Extended Stay America, Residence Inn​
Factual Entertainment TV
2019 Harris Poll EquiTrend®

Factual Entertainment TV Brand of the Year

  1. (TIE) Discovery Channel

  2. (TIE) National Geographic Channel

  3. ID (Investigation Discovery) Television Network
  4. History Channel
  5. Crime & Investigation Television Network
  6. Food Network Television Network
  7. Animal Planet Television Network
  8. Discovery Life Channel
Brands ranked below the category average in alphabetical order: American Heroes Channel, Destination America Television Network, Discovery Fit & Health Television Network, Great American Country (GAC) Television Network, HGTV Television Network (Home & Garden Television), Military History Channel, Nat Geo WILD Television Network, Science Television Network, TLC Television Network, Travel Channel,​ truTV Television Network, Velocity Television Network, Viceland Channel​ ​
Footwear Store
2019 Harris Poll EquiTrend®

Footwear Store Brand of the Year

  1. DSW (Designer Shoe Warehouse)

  2. Shoe Carnival Stores
  3. Journey's Shoe Stores
  4. Foot Locker
  5. Famous Footwear
Brands ranked below the category average in alphabetical order: Lady Foot Locker, Payless ShoeSource​
Full Service Airline
2019 Harris Poll EquiTrend®

Full Service Airline Brand of the Year

  1. American Airlines

  2. Hawaiian Airlines
  3. Alaska Airlines
  4. Delta Air Lines
Brands ranked below the category average in alphabetical order: United Airlines​
Gaming Console
2019 Harris Poll EquiTrend®

Gaming Console Brand of the Year

  1. Nintendo Gaming Consoles

  2. PlayStation Gaming Consoles
Brands ranked below the category average in alphabetical order: Xbox Gaming Consoles, Wii Gaming Consoles​
General Entertainment TV
2019 Harris Poll EquiTrend®

General Entertainment TV Brand of the Year

  1. USA Television Network

  2. FX Television Network
  3. AMC Television Network
  4. A&E Television Network
  5. Hallmark Channel
  6. Freeform Television Network
  7. TNT Television Network
  8. Adult Swim Television Network
  9. Lifetime Television Network
  10. TBS Television Network
  11. LMN Television Network
  12. Syfy Television Network
Brands ranked below the category average in alphabetical order: BBC America Television Network, BET Television Network, Bravo Television Network, Comedy Central Television Network, E! Entertainment Television Network, FYI Television Network, Logo Television Network, Nick at Nite Television Network, Oprah Winfrey Network (OWN), Oxygen Television Network, Spike Television Network, TV Land, Television Network, WE Television Network (Women's Entertainment)​
Greeting Card
2019 Harris Poll EquiTrend®

Greeting Card Brand of the Year

  1. Hallmark Greeting Cards

  2. Hallmark Signature Greeting Cards
  3. Papyrus Greeting Cards
  4. American Greetings Greeting Cards
Brands ranked below the category average in alphabetical order: Best Paper Greeting Cards, Carlton Greeting Cards, DaySpring Greeting Cards, Hallmark Mahogany Greeting Cards, Hallmark Studio Ink Greeting Cards, Hallmark Vida Greeting Cards, Just For You from American Greetings Cards, Recycled Paper Greetings Cards, Shoebox Greeting Cards.
Hardware & Home Store
2019 Harris Poll EquiTrend®

Hardware & Home Store Brand of the Year

  1. The Home Depot

  2. Lowe's Home Improvement Warehouses
Brands ranked below the category average in alphabetical order: Ace Hardware, Menards, True Value​
Health & Beauty Retail
2019 Harris Poll EquiTrend®

Health & Beauty Retail Brand of the Year

  1. Bath and Body Works

  2. SEPHORA
Brands ranked below the category average in alphabetical order: Sally Beauty Supply, The Body Shop, ULTA Beauty​
Health & Fitness Club
2019 Harris Poll EquiTrend®

Health & Fitness Club Brand of the Year

  1. Orangetheory

  2. Snap Fitness Clubs
  3. Anytime Fitness Clubs
  4. Life Time Fitness Clubs
  5. Planet Fitness Clubs
Brands ranked below the category average in alphabetical order: 24 Hour Fitness Clubs, Gold’s Gym, LA Fitness Clubs​
Health Insurance
2019 Harris Poll EquiTrend®

Health Insurance Brand of the Year

  1. Blue Cross Blue Shield

  2. Anthem
Brands ranked below the category average in alphabetical order: Aenta, Cigna, Humana, Kaiser Permanente, UnitedHealthcare​
Health Nonprofit
2019 Harris Poll EquiTrend®

Health Nonprofit Brand of the Year

  1. St. Jude Children's Research Hospital

  2. Shriners Hospitals for Children
  3. American Heart Association / American Stroke Association
  4. Make-A-Wish
  5. Children's Miracle Network
  6. American Cancer Society
  7. Stand Up To Cancer (SU2C)
  8. Breast Cancer Action
  9. The Jimmy Fund
  10. The Breast Cancer Research Foundation
  11. Leukemia & Lymphoma Society (LLS)
Brands ranked below the category average in alphabetical order: Alzheimer’s Association, American Diabetes Association, American Lung Association, American Stroke Association, Arthritis Foundation, Asthma and Allergy Foundation of America (AAFA), Cystic Fibrosis Foundation, Juvenile Diabetes Research Foundation International (JDRF), LIVESTRONG, Michael J. Fox Foundation, Muscular Dystrophy Association (MDA), National Breast Cancer Coalition, National Kidney Foundation, National Multiple Sclerosis Society, National Stroke Association, Parkinson's Foundation, Planned Parenthood, Susan G Komen for the Cure, The ALS Association, World Health Organization (WHO)​
Home Goods Store
2019 Harris Poll EquiTrend®

Home Goods Store Brand of the Year

  1. Bed Bath & Beyond

  2. HomeGoods
  3. Williams-Sonoma
Brands ranked below the category average in alphabetical order: Cost Plus World Market, Crate and Barrel, IKEA, Pier 1 Imports, Pottery Barn, west elm​
Home Meal Kit Service
2019 Harris Poll EquiTrend®

Home Meal Kit Service Brand of the Year

  1. HelloFresh

Hot Sauce
2019 Harris Poll EquiTrend®

Hot Sauce Brand of the Year

  1. Sweet Baby Ray's Wing Sauce

  2. Frank's RedHot Hot Sauce
  3. Tapatio Hot Sauce
  4. Texas Pete Hot Sauce
  5. Louisiana Hot Sauce
Brands ranked below the category average in alphabetical order: Cholula Hot Sauce, Crystal Hot Sauce, Heinz Chili Sauce, Sriracha Hot Sauce, Tabasco Hot Sauce, Taco Bell Hot Sauce​
Household Cleaner
2019 Harris Poll EquiTrend®

Household Cleaner Brand of the Year

  1. Windex Household Cleaner

  2. Lysol All-Purpose Household Cleaner
  3. Clorox Clean-Up Household Cleaner
  4. Mr. Clean Multi-Purpose Household Cleaner
  5. Mrs. Meyer's Household Cleaner
  6. Fabuloso Household Cleaner
  7. method All Purpose Surface Household Cleaner
  8. Formula 409 Household Cleaner
Brands ranked below the category average in alphabetical order: 20 Mule Team Borax Household Cleaner, fantastic Household Cleaner, Green Works All Purpose Household Cleaner, J.R. Watkins Household Cleaner, Murphy All-Purpose Household Cleaner, Pine-Sol Household Cleaner, Pledge Multi-Surface Household Cleaner, Seventh Generation All Purpose Cleaner, Soft Scrub Household Cleaner, Spic and Span Household Cleaner​
Ice Cream
2019 Harris Poll EquiTrend®

Ice Cream Brand of the Year

  1. Breyers Ice Cream

  2. Haagen Dazs Ice Cream
  3. Talenti Gelato & Sorbetto
  4. Ben & Jerry's Ice Cream
Brands ranked below the category average in alphabetical order: Blue Bell Ice Cream, Blue Bunny Ice Cream, Dreyer’s Ice Cream, Edy’s Ice Cream, Halo Top Ice Cream, Turkey Hill Ice Cream​
International Aid Nonprofit
2019 Harris Poll EquiTrend®

International Aid Nonprofit Brand of the Year

  1. Food For The Poor

  2. Doctors Without Borders / Medecins Sans Frontieres (MSF)
  3. Heifer International
  4. Catholic Relief Services
  5. World Food Programme (WFP)
  6. Bill and Melinda Gates Foundation
  7. Save the Children
  8. Ford Foundation
  9. Free the Children
Brands ranked below the category average in alphabetical order: Amnesty International, CARE, ChildFund International, Clinton Foundation, The Rockefeller Foundation, The World Bank, UNICEF, USAID, World Vision​
Investment
2019 Harris Poll EquiTrend®

Investment Brand of the Year

  1. The Vanguard Group

  2. Fidelity Investments Financial Services
  3. Raymond James
  4. Franklin Templeton Investments
  5. Scottrade
  6. TIAA
  7. Charles Schwab Financial Services
Brands ranked below the category average in alphabetical order: Ameriprise Financial, E*TRADE, Edward Jones, Northern Trust, Principal Financial, Prudential Investments, T. Rowe Price Financial Services, TD Ameritrade​
Kids' TV
2019 Harris Poll EquiTrend®

Kids' TV Brand of the Year

  1. Disney Channel

  2. Discovery Family Channel
  3. PBS Kids Television Network
  4. Cartoon Network
  5. Disney XD Television Network
  6. Disney Junior Television Network
Brands ranked below the category average in alphabetical order: Boomerang Television Network, Nick Jr. Television Network, Nickelodeon Television Network, Nicktoons Television Network, Sprout Network, TeenNick Television Network, Universal Kids Television Network​
Laundry Detergent
2019 Harris Poll EquiTrend®

Laundry Detergent Brand of the Year

  1. Tide Laundry Detergent

  2. Tide Simply Clean & Fresh Laundry Detergent
  3. Tide Pods Laundry Detergent
  4. Gain Laundry Detergent
  5. All Laundry Detergent
  6. Gain Flings! Laundry Detergent
  7. Kirkland Laundry Detergent
  8. OxiClean Laundry Detergent
  9. Arm & Hammer Plus OxiClean Laundry Detergent
Brands ranked below the category average in alphabetical order: Arm & Hammer Laundry Detergent, Bold Laundry Detergent, Cheer Laundry Detergent, Dreft Laundry Detergent, Era Laundry Detergent, Persil Laundry Detergent, Purex Laundry Detergent, Sun Laundry Detergent, Wisk Laundry Detergent, Woolite Laundry Detergent, Xtra Laundry Detergent​
Life Insurance
2019 Harris Poll EquiTrend®

Life Insurance Brand of the Year

  1. Northwestern Mutual Life Insurance

  2. MassMutual Insurance
  3. Pacific Life Insurance
  4. New York Life Insurance Company
  5. Transamerica Life Insurance Company
  6. Guardian Life Insurance
Brands ranked below the category average in alphabetical order: AIG Direct Life Insurance, John Hancock Life Insurance, Prudential Life Insurance​
Luxury Automotive
2019 Harris Poll EquiTrend®

Luxury Automotive Brand of the Year

  1. Lexus

  2. BMW
  3. Mercedes-Benz
  4. Infiniti
  5. Porsche
Brands ranked below the category average in alphabetical order: Acura, Audi, Cadillac, Genesis, Jaguar, Land Rover, Lincoln, Tesla, Volvo​
Luxury Department Store
2019 Harris Poll EquiTrend®

Luxury Department Store Brand of the Year

  1. Neiman Marcus

  2. Nordstrom
  3. Bloomingdale's
Brands ranked below the category average in alphabetical order: Lord & Taylor, Saks 5th Avenue​
Luxury Hotel
2019 Harris Poll EquiTrend®

Luxury Hotel Brand of the Year

  1. JW Marriott

  2. Grand Hyatt
  3. Four Seasons Hotels and Resorts
  4. The Ritz Carlton
  5. InterContinental Hotels & Resorts
  6. Conrad Hotels & Resorts
Brands ranked below the category average in alphabetical order: Omni Hotels & Resorts, Park Hyatt, W Hotels and Resorts, Waldorf Astoria Hotels & Resorts​
Mass Retailer
2019 Harris Poll EquiTrend®

Mass Retailer Brand of the Year

  1. Amazon

Brands ranked below the category average in alphabetical order: Costco, Target, Walmart​
Media Streaming Device
2019 Harris Poll EquiTrend®

Media Streaming Device Brand of the Year

  1. Microsoft Computers

  2. Samsung Computers
  3. Apple Computers
  4. HP Computers
  5. Dell Computers
Brands ranked below the category average in alphabetical order: Acer Computers, ASUS Computers, Google Chromebook Computers, Lenovo Computers, Panasonic Computers, Toshiba Computers​
Media Streaming Device
2019 Harris Poll EquiTrend®

Media Streaming Device Brand of the Year

  1. Amazon Fire TV/Fire Stick

  2. Roku
Brands ranked below the category average in alphabetical order: Apple TV, Google Chromecast​
Mexican Restaurant
2019 Harris Poll EquiTrend®

Mexican Restaurant Brand of the Year

  1. Taco Bell

  2. Moe's Southwest Grill
  3. Qdoba Mexican Grill
Brands ranked below the category average in alphabetical order: Baja Fresh Mexican Grill, Chipotle Mexican Grill, Del Taco​
Midscale Hotel
2019 Harris Poll EquiTrend®

Midscale Hotel Brand of the Year

  1. Holiday Inn Express Hotels & Resorts

  2. Hampton Inn & Suites
  3. Holiday Inn Hotels & Resorts
  4. Wyndham Garden Hotels
  5. Wingate by Wyndham
  6. Comfort Inn
  7. Quality Inn & Suites
Brands ranked below the category average in alphabetical order: Best Western Hotels, Clarion Hotels, Comfort Suites, Country Inns & Suites by Carlson, Drury Hotels, Fairfield Inns and Suites, Howard Johnson Hotels, LaQuinta Inns & Suites, Ramada Hotels, Sleep Inn Hotels​
Military & Veteran Serving Nonprofit
2019 Harris Poll EquiTrend®

Military & Veteran Serving Nonprofit Brand of the Year

  1. Wounded Warrior Project

  2. Paralyzed Veterans of America
  3. USA (United Service Organizations)
Brands ranked below the category average in alphabetical order: Disabled American Veterans (DAV), Iraq and Afghanistan Veterans of America (IAVA), VFW - Veterans Of Foreign Wars​
National Bank
2019 Harris Poll EquiTrend®

National Bank Brand of the Year

  1. CHASE Bank

  2. Capital One
  3. Citibank
Brands ranked below the category average in alphabetical order: Bank of America, Wells Fargo​
News Service
2019 Harris Poll EquiTrend®

News Service Brand of the Year

  1. National Public Radio (NPR)

  2. BBC News
  3. Reuters
  4. Politico
  5. VICE
Brands ranked below the category average in alphabetical order: Associated Press (AP), Bloomberg Businessweek, Los Angeles Times, New York Times, The Huffington Post, The Wall Street Journal, The Washington Post, United Press International (UPI), USA Today​
Non-Luxury Automotive
2019 Harris Poll EquiTrend®

Non-Luxury Automotive Brand of the Year

  1. Toyota

  2. Honda
  3. Chevrolet
  4. Ford
  5. Nissan
  6. GMC
  7. Jeep
  8. Subaru
Brands ranked below the category average in alphabetical order: Buick, Chrysler, Dodge, Fiat, Hyundai, Kia, Mazda, MINI Cooper, Mitsubishi, Ram, smart, Volkswagen​
Online Auto Shopping
2019 Harris Poll EquiTrend®

Online Auto Shopping Brand of the Year

  1. Kelley Blue Book (KBB.com)

  2. Cars.com
  3. CarGurus.com
  4. Edmunds.com
Brands ranked below the category average in alphabetical order: AutoTrader.com, eBay Motors. TRUECar.com​
Online Bank
2019 Harris Poll EquiTrend®

Online Bank Brand of the Year

  1. Capital One 360 Bank

  2. Marcus by Goldman Sachs
  3. Synchrony Bank
  4. Discover Bank
  5. Ally Bank
Brands ranked below the category average in alphabetical order: Barclays Online Bank, CIT Bank, Nationwide Bank, State Farm Bank​
Online Home Search
2019 Harris Poll EquiTrend®

Online Home Search Brand of the Year

  1. Zillow.com

  2. Homes.com
  3. Redfin.com
Brands ranked below the category average in alphabetical order: HomeFinder.com, Realtor.com, Trulia.com​
Online Job Search
2019 Harris Poll EquiTrend®

Online Job Search Brand of the Year

  1. Indeed.com

Brands ranked below the category average in alphabetical order: CareerBuilder.com, Glassdoor, Monster.com, ZipRecruiter​
Online Lending
2019 Harris Poll EquiTrend®

Online Lending Brand of the Year

  1. SoFi

  2. Guaranteed Rate
Brands ranked below the category average in alphabetical order: LendingClub, Quicken Loans, Rocket Mortgage​
Online Travel Service
2019 Harris Poll EquiTrend®

Online Travel Service Brand of the Year

  1. TripAdvisor

  2. Google Flights
  3. Hotels.com
  4. Booking.com
  5. Expedia
  6. Travelocity
Brands ranked below the category average in alphabetical order: Hotwire, KAYAK, Orbitz, Priceline.com, Trivago​
Pay Cable TV Network
2019 Harris Poll EquiTrend®

Pay Cable TV Network Brand of the Year

  1. HBO Television Network

  2. Starz Television Network
Brands ranked below the category average in alphabetical order: Cinemax Television Network, Showtime Television Network​
Payment Card
2019 Harris Poll EquiTrend®

Payment Card Brand of the Year

  1. Visa

  2. Mastercard
Brands ranked below the category average in alphabetical order: American Express, Discover Card​
Pet Supply Store
2019 Harris Poll EquiTrend®

Pet Supply Store Brand of the Year

  1. Pet Supplies Plus

  2. Pet Supermarket
  3. PetSmart Stores
Brands ranked below the category average in alphabetical order: PETCO Stores, Pet Valu Stores​
Pizza Chain
2019 Harris Poll EquiTrend®

Pizza Chain Brand of the Year

  1. Marco's Pizza

  2. Blaze Pizza
  3. Domino's Pizza
  4. Pizza Hut
  5. Papa Murphy's Take N' Bake Pizza
Brands ranked below the category average in alphabetical order: CiCi's Pizza, Little Caesars Pizza, Papa John’s Pizza, Round Table Pizza​
Popcorn
2019 Harris Poll EquiTrend®

Popcorn Brand of the Year

  1. Orville Redenbacher's Popcorn

  2. Jolly Time Popcorn
  3. ACT II Popcorn
  4. Smartfood Popcorn
  5. Pop Secret Popcorn
  6. Popcorn Indiana Popcorn
  7. Crunch n' Munch Popcorn
Brands ranked below the category average in alphabetical order: Angie’s BOOMCHICAPOP Popcorn, Cracker Jack Popcorn, Jiffy Pop Popcorn, Pop Weaver Popcorn, Skinny Pop Popcorn​
Potato Chips
2019 Harris Poll EquiTrend®

Potato Chips Brand of the Year

  1. Lay's Chips

  2. Ruffles Chips
  3. Pringles Chips
Brands ranked below the category average in alphabetical order: Cape Cod Chips, Golden Flake Chips, Jay’s Chips, Kettle Chips, Lay’s Stax, utz Chips, Wise Potato Chips​
Premium Hotel
2019 Harris Poll EquiTrend®

Premium Hotel Brand of the Year

  1. Marriott Hotels

  2. Hilton Hotels & Resorts
  3. Hyatt Hotels and Resorts
Brands ranked below the category average in alphabetical order: Embassy Suites, Renaissance Hotels, Sheraton Hotels & Resorts, Westin Hotels & Resorts, Wyndham Hotels and Resorts​
Property & Casualty Insurance
2019 Harris Poll EquiTrend®

Property & Casualty Insurance Brand of the Year

  1. USAA Insurance

  2. State Farm Insurance
  3. AAA Insurance
  4. Allstate Insurance
  5. Progressive Insurance
Brands ranked below the category average in alphabetical order: American Family Insurance, Erie Insurance, Esurance Insurance, Farmers Insurance, GEICO Insurance, Liberty Mutual Insurance, MetLife Insurance, Nationwide Insurance, The General Auto Insurance, The Hartford Insurance, Travelers Insurance​
Real Estate Agency
2019 Harris Poll EquiTrend®

Real Estate Agency Brand of the Year

  1. Sotheby's International Realty

  2. Berkshire Hathaway HomeServices Real Estate
  3. Better Homes and Gardens Real Estate
Brands ranked below the category average in alphabetical order: Century 21 Real Estate, Coldwell Banker, ERA Real Estate, Keller Williams, Prudential Real Estate, RE/MAX​
Sandwich Shop
2019 Harris Poll EquiTrend®

Sandwich Shop Brand of the Year

  1. Panera Bread

  2. Subway
  3. Firehouse Subs
  4. Jersey Mike's Subs
  5. Potbelly Sandwich Shop
  6. McAlister's Deli
  7. Jason's Deli
Brands ranked below the category average in alphabetical order: Arby’s, Blimpie, Corner Bakery Café, Jimmy John’s, Quiznos​
Smart Speaker
2019 Harris Poll EquiTrend®

Smart Speaker Brand of the Year

  1. Amazon Echo

  2. Google Home
Brands ranked below the category average in alphabetical order: Apple HomePod, Samsung Galaxy Home​
Smartphone
2019 Harris Poll EquiTrend®

Smartphone Brand of the Year

  1. Apple iPhone Smartphones

  2. Samsung Galaxy Smartphones
Brands ranked below the category average in alphabetical order: Google Pixel Smartphones, HTC Smartphones, Huawei Smartphones, LG Smartphones, Motorola Smartphones, Sony Smartphones​
Social Networking Site
2019 Harris Poll EquiTrend®

Social Networking Site Brand of the Year

  1. YouTube

  2. Instagram
  3. Pinterest
  4. Facebook
Brands ranked below the category average in alphabetical order: LinkedIn, Reddit, Snapchat, Tumblr, Twitter​
Social Services Nonprofit
2019 Harris Poll EquiTrend®

Social Services Nonprofit Brand of the Year

  1. Children's Defense Fund (CDF)

  2. Habitat for Humanity
  3. American Red Cross
  4. Ronald McDonald House Charities
  5. Feeding America
  6. The Salvation Army
Brands ranked below the category average in alphabetical order: AARP Foundation, Catholic Charities USA, Dave Thomas Foundation, Feed The Children, United Way, Volunteers of America​
Sporting Goods Store
2019 Harris Poll EquiTrend®

Sporting Goods Store Brand of the Year

  1. (TIE) Finish Line Sporting Goods

  2. (TIE) REI

  3. DICK'S Sporting Goods
  4. Eastern Mountain Sports
  5. Cabela's
Brands ranked below the category average in alphabetical order: Bass Pro Shops, Champs Sports, Dunham's Sports, Gander Mountain, Modell's Sporting Goods​
Sports Drink
2019 Harris Poll EquiTrend®

Sports Drink Brand of the Year

  1. Gatorade Sports Drink

Brands ranked below the category average in alphabetical order: Body Armor Sports Drink, POWERADE Sports Drink, Propel Sports Drink ​
Sports League
2019 Harris Poll EquiTrend®

Sports Leauge Brand of the Year

  1. NFL (National Football League)

  2. MLB (Major League Baseball)
Brands ranked below the category average in alphabetical order: NBA (National Basketball Association), NHL (National Hockey League)​
Tablet Computer
2019 Harris Poll EquiTrend®

Tablet Computer Brand of the Year

  1. Apple iPad Tablets

Brands ranked below the category average in alphabetical order: ASUS Transformer Pad Tablets, Fire Tablets, Google Nexus Tablets, Google Pixel Tablets, Microsoft Surface Tablets, Samsung Galaxy Tablets​
Tea
2019 Harris Poll EquiTrend®

Tea Brand of the Year

  1. Lipton Tea

  2. Celestial Seasonings Tea
  3. Twinings Tea
  4. Bigelow Tea
  5. Luzianne Tea
  6. Tazo Tea
Brands ranked below the category average in alphabetical order: Mighty Leaf Tea, Peet’s Tea, Red Rose Tea, Salada Tea, Stash Tea, Tetley Tea, Yogi Tea​
Toothpaste
2019 Harris Poll EquiTrend®

Toothpaste Brand of the Year

  1. (TIE) Colgate Toothpaste

  2. (TIE) Crest Toothpaste

Brands ranked below the category average in alphabetical order: Aquafresh Toothpaste, Arm & Hammer Toothpaste, Mentadent Toothpaste, Rembrandt Toothpaste, Sensodyne Toothpaste, Tom’s of Maine Toothpaste​
TV & Internet Provider
2019 Harris Poll EquiTrend®

TV & Internet Provider Brand of the Year

  1. Google Fiber

  2. XFINITY by Comcast
  3. Verizon FiOS
  4. AT&T U-Verse
  5. Optimum
  6. CenturyLink
  7. Spectrum
TV Network
2019 Harris Poll EquiTrend®

TV Network Brand of the Year

  1. ABC Television Network

  2. PBS Television Network
Brands ranked below the category average in alphabetical order: CBS Television Network, Fox Television Network, NBC Television Network, The CW Television Network​
TV News
2019 Harris Poll EquiTrend®

TV News Brand of the Year

  1. The Weather Channel

Brands ranked below the category average in alphabetical order: CNBC Television Network, CNN Television Network​, Fox News Channel, MSNBC News Channel
Upscale Hotel
2019 Harris Poll EquiTrend®

Upscale Hotel Brand of the Year

  1. Courtyard Marriott

  2. Hilton Garden Inn
  3. Hyatt Place Hotels
Brands ranked below the category average in alphabetical order: Crowne Plaza Hotels & Resorts, Doubletree by Hilton, Radisson Hotels & Resorts, SpringHill Suites​
Value Airline
2019 Harris Poll EquiTrend®

Value Airline Brand of the Year

  1. Southwest Airlines

  2. JetBlue Airways
Brands ranked below the category average in alphabetical order: Allegiant Air, Frontier Airlines, Spirit Airlines, Virgin America Airlines​
Value Store
2019 Harris Poll EquiTrend®

Value Store Brand of the Year

  1. Dollar Tree

  2. Dollar General Store
Brands ranked below the category average in alphabetical order: 99 Cents Only Store, Big Lots, Family Dollar Store, fiVe BELoW​
Virtual Personal Assistant
2019 Harris Poll EquiTrend®

Virtual Personal Assistant Brand of the Year

  1. Apple Siri

  2. Google Assistant
  3. Amazon Alexa
Brands ranked below the category average in alphabetical order: Microsoft Cortana, Samsung Bixby​
Wearable Tech
2019 Harris Poll EquiTrend®

Wearable Tech Brand of the Year

  1. Apple Watch

  2. Fitbit Fitness Trackers
  3. Nike Fuelband Fitness Trackers
  4. Sony Smartwatch
  5. Samsung Gear Smartwatch
Brands ranked below the category average in alphabetical order: adidas miCoach Fitness Watch, Android Wear Watch, Garmin Fitness Trackers, LG Watch Smartwatch​
Wireless Carrier
2019 Harris Poll EquiTrend®

Wireless Carrier Brand of the Year

  1. Verizon Wireless

  2. AT&T Wireless
  3. metro by T-Mobile
  4. T-Mobile
  5. StraightTalk Wireless
Brands ranked below the category average in alphabetical order: Boost Mobile, Cricket Wireless, Sprint, TracFone Wireless, U.S. Cellular, Virgin Mobile​
Yogurt
2019 Harris Poll EquiTrend®

Yogurt Brand of the Year

  1. Yoplait Yogurt

  2. The Greek Gods Yogurt
  3. Chobani Greek Yogurt
  4. Fage Yogurt
  5. noosa Yogurt
  6. Stonyfield Farm Yogurt
  7. Dannon Yogurt
Brands ranked below the category average in alphabetical order: Brown Cow Yogurt, Muller Yogurt, Siggi’s Yogurt, Silk Yogurt, So Delicious Yogurt, YoCrunch Yogurt​ ​
Youth Nonprofit
2019 Harris Poll EquiTrend®

Youth Nonprofit Brand of the Year

  1. Girl Scouts of the USA

  2. Reading is Fundamental (RIF)
  3. The Y - YMCA
  4. Big Brothers Big Sisters
Brands ranked below the category average in alphabetical order: 4-H, Boy Scouts of America, Boys & Girls Clubs of America, Junior Achievement, Scouts BSA​
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