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The Harris Poll EquiTrend® Brands of the Year

Using an academically vetted brand equity model with elements like familiarity, quality, and consideration, brands create powerful connections with consumers.

The stronger the brand, the greater the bond. The Harris Poll EquiTrend® study benchmarks how deep those bonds go and honors the highest ranked brands in each award category.

EquiTrend® Categories

Animal Welfare Nonprofit
2020 Harris Poll EquiTrend® Animal Welfare Nonprofit Brand of the Year  
  1. American Society for the Prevention of Cruelty to Animals (ASPCA)
  2. The Humane Society of the United States
  3. Best Friends Animal Society
  4. PETCO Foundation
  5. PetSmart Charities
 
Brands ranked below the category average in alphabetical order: People for the Ethical Treatment of Animals (PETA)​
Audio Streaming Service
2020 Harris Poll EquiTrend® Audio Streaming Service Brand of the Year
  1. YouTube Music
  2. Amazon Music Unlimited
  3. Prime Music
  4. Spotify
  5. Apple Music
  6. Pandora
Brands ranked below the category average in alphabetical order: Google Play Music, iHeartRadio, NPR Music, SiriusXM, Slacker Radio, TuneIn
Burger Restaurant
2020 Harris Poll EquiTrend® Burger Restaurant Brand of the Year
  1. Culver’s
  2. Five Guys Burgers and Fries
  3. Wendy’s
  4. In-N-Out Burger
  5. Whataburger
  6. SONIC America’s Drive-In
  7. DQ Grill & Chill
  8. Steak ‘n Shake
  9. Shake Shack
Brands ranked below the category average in alphabetical order: Burger King, Carl's Jr., Checkers/Rally's Hardee's, Jack in the Box, McDonald's, Smashburger, White Castle
Casual Dining Restaurant
2020 Harris Poll EquiTrend® Casual Dining Restaurant Brand of the Year
  1. The Cheesecake Factory
  2. Outback Steakhouse
  3. Texas Roadhouse
  4. Olive Garden Italian Restaurants
  5. BJ’s Restaurant & Brewhouse
  6. LongHorn Steakhouse
  7. Carrabba’s Italian Grill
  8. Buffalo Wild Wings
  9. IHOP (International House of Pancakes)
  10. Cracker Barrel Old Country Store
  11. Red Lobster Seafood Restaurants
  12. Red Robin
Brands ranked below the category average in alphabetical order: Applebee's, Bahama Breeze, Benihana, Bonefish Grill, California Pizza Kitchen, Chili's Grill & Bar, Dave & Buster's, Denny's, Maggiano's Little Italy Restaurant, P.F. Chang's China Bistro, Romano's Macaroni Grill and Italian Restaurant, Ruby Tuesday, Shoney's, TGI Fridays
Chicken Restaurant
2020 Harris Poll EquiTrend® Chicken Restaurant Brand of the Year
  1. Chick-fil-A
  2. Raising Cane's Chicken Fingers
  3. Popeyes Louisiana Kitchen
  4. Zaxby's
  5. Wingstop
Brands ranked below the category average in alphabetical order: Bojangles’, Boston Market, Church's Chicken, El Pollo Loco, KFC Restaurants (Kentucky Fried Chicken),
Coffee
2020 Harris Poll EquiTrend® Coffee Brand of the Year
  1. (TIE) Dunkin’ Donuts Coffee
  2. (TIE) Starbucks Coffee
  3. Folgers Coffee
  4. Green Mountain Coffee
Brands ranked below the category average in alphabetical order: Caribou Coffee, Chock full o’Nuts Coffee, Eight O’Clock Coffee, Gevalia Coffee, Hills Bros Coffee, Krispy Kreme Coffee, Maxwell House Coffee, McCafe Coffee, Peet’s Coffee, Seattle’s Best Coffee
Coffee Shop
2020 Harris Poll EquiTrend® Coffee Shop Brand of the Year
  1. Krispy Kreme
  2. Dunkin’ Donuts
  3. Starbucks Coffee Shops
Brands ranked below the category average in alphabetical order: Caribou Coffee Shops, Peet's Coffee Shops, Seattle's Best Coffee Shops, The Coffee Bean & Tea Leaf, Tim Hortons
Computer Manufacturer
2020 Harris Poll EquiTrend® Computer Manufacturer Brand of the Year
  1. Microsoft Computers
  2. Apple Computers
  3. HP Computers
  4. Dell Computers
  5. Samsung Computers
Brands ranked below the category average in alphabetical order: Acer Computers, ASUS Computers, Google Chromebook Computers, Lenovo Computers, Panasonic Computers, Toshiba Computers
Convenience Store
2020 Harris Poll EquiTrend® Convenience Store Brand of the Year
  1. Wawa Convenience Store
  2. QuikTrip Convenience Store
  3. Sheetz Convenience Store
  4. 7-Eleven Convenience Store
  5. Speedway Convenience Store
Brands ranked below the category average in alphabetical order: ampm Convenience Store, Casey’s General Stores, Circle K Convenience Store, Corner Store Convenience Store, RaceTrac Convenience Store
Cooler
2020 Harris Poll EquiTrend® Cooler Brand of the Year
  1. YETI Coolers
  2. Coleman Coolers
  3. Igloo Coolers
Brands ranked below the category average in alphabetical order: RTIC Coolers
Delivery App
2020 Harris Poll EquiTrend® Delivery App Brand of the Year
  1. Postmates
  2. DoorDash
Brands ranked below the category average in alphabetical order: Grubhub, Seamless, UberEats
Deodorant
2020 Harris Poll EquiTrend® Deodorant Brand of the Year
  1. Dove Deodorant
  2. Dove Men+Care Deodorant
  3. Degree Deodorant
  4. Secret Deodorant
Brands ranked below the category average in alphabetical order: Arm & Hammer ULTRAMAX Deodorant, Arrid Deodorant, AXE Deodorant, Dry Idea Deodorant, Right Guard Deodorant, Speed Stick Deodorant
Department Store
2020 Harris Poll EquiTrend® Department Store Brand of the Year
  1. Kohl’s Department Stores
  2. Macy’s Department Stores
  3. JCPenney Department Stores
Brands ranked below the category average in alphabetical order: Sears Department Stores
Digital Investing
2020 Harris Poll EquiTrend® Digital Investing Brand of the Year
  1. Vanguard Personal Advisor Services
  2. Robinhood Investing
Brands ranked below the category average in alphabetical order: Intuitive Investor by Wells Fargo, Merrill Edge Automated Investing
Digital Wallet
2020 Harris Poll EquiTrend® Digital Wallet Brand of the Year
  1. PayPal
  2. Zelle
  3. Visa Checkout
  4. Venmo
Brands ranked below the category average in alphabetical order: Amazon Pay, AMEX Pay, Android Pay, Apple Pay, Chase Pay, Google Pay, MasterCard MasterPass, Samsung Pay, Square Cash
Disability Nonprofit
2020 Harris Poll EquiTrend® Disability Nonprofit Brand of the Year
  1. National Autism Association
  2. Special Olympics
  3. March of Dimes
  4. National Down Syndrome Society
Brands ranked below the category average in alphabetical order: American Association of People with Disabilities (AAPD), Autism Speaks, Easter Seals, Goodwill, United Cerebral Palsy (UCP)
Drug Store
2020 Harris Poll EquiTrend® Drug Store Brand of the Year
  1. Walgreens
  2. CVS
Brands ranked below the category average in alphabetical order: Rite Aid
Economy Hotel
2020 Harris Poll EquiTrend® Economy Hotel Brand of the Year
  1. Baymont Inn & Suites
  2. Microtel Inn & Suites
  3. Days Inn
  4. Americas Best Value Inn
Brands ranked below the category average in alphabetical order: EconoLodge, Motel 6, Red Roof Inn, Rodeway Inn, Super 8
Exercise Equipment
2020 Harris Poll EquiTrend® Exercise Equipment Brand of the Year
  1. ProForm Exercise Equipment
  2. Life Fitness Exercise Equipment
  3. NordicTrack Exercise Equipment
Brands ranked below the category average in alphabetical order: Bowflex Exercise Equipment, Peloton Exercise Equipment
Extended Stay Hotel
2020 Harris Poll EquiTrend® Extended Stay Hotel Brand of the Year
  1. Home2 Suites by Hilton
  1. Homewood Suites by Hilton
Brands ranked below the category average in alphabetical order: Candlewood Suites, Extended Stay America, MainStay Suites, Residence Inn, TownePlace Suites
Factual Entertainment TV
2020 Harris Poll EquiTrend® Factual Entertainment TV Brand of the Year
  1. Discovery Channel
  2. ID (Investigation Discovery) Television Network
  3. Animal Planet Television Network
  4. History Channel
  5. National Geographic Channel
  6. Crime & Investigation Television Network
  7. Food Network Television Network
  8. Nat Geo WILD Television Network
  9. Discovery Life Channel
Brands ranked below the category average in alphabetical order: American Heroes Channel, Cooking Channel, Destination America Television Network, Discovery Family Channel, DIY Network, Great American Country (GAC) Television Network, HGTV Television Network (Home & Garden Television), Military History Channel, MotorTrend Television Network, Science Channel, TLC Television Network, Travel Channel, truTV Television Network, Viceland Channel
File Storage
2020 Harris Poll EquiTrend® File Storage Brand of the Year
  1. Google Drive
Brands ranked below the category average in alphabetical order: OneDrive, Dropbox
Footwear Store
2020 Harris Poll EquiTrend® Footwear Store Brand of the Year
  1. DSW (Designer Shoe Warehouse)
  2. Journey's Shoe Stores
  3. Foot Locker
  4. Shoe Carnival Stores
  5. Famous Footwear
Brands ranked below the category average in alphabetical order: Lady Foot Locker, Payless ShoeSource
Full Service Airline
2020 Harris Poll EquiTrend® Full Service Airline Brand of the Year
  1. Hawaiian Airlines
  2. Delta Air Lines
  3. United Airlines
Brands ranked below the category average in alphabetical order: Alaska Airlines, American Airlines
Gaming Console
2020 Harris Poll EquiTrend® Gaming Console Brand of the Year
  1. Nintendo Gaming Consoles
  2. PlayStation Gaming Consoles
Brands ranked below the category average in alphabetical order: Wii Gaming Consoles, Xbox Gaming Consoles
General Entertainment TV
2020 Harris Poll EquiTrend® General Entertainment TV Brand of the Year
  1. AMC Television Network (American Movie Classics)
  2. FX Television Network
  3. TV Land Television Network
  4. Freeform Television Network
  5. Syfy Television Network
  6. USA Television Network
  7. ION Television
  8. Adult Swim Television Network
  9. A&E Television Network
  10. TNT Television Network (Turner Network Television)
  11. Paramount Network
  12. Hallmark Channel
  13. LMN Television Network (Lifetime Movie Network)
  14. BBC America Television Network
  15. Comedy Central Television Network
Brands ranked below the category average in alphabetical order: BET Television Network, Bravo Television Network, E! Entertainment Television Network, FYI Television Network, Lifetime Television Network, Logo Television Network, Nick at Nite Television Network, Oprah Winfrey Network (OWN), Oxygen Television Network, TBS Television Network, WE Television Network (Women's Entertainment)
Greeting Card
2020 Harris Poll EquiTrend® Greeting Card Brand of the Year
  1. Hallmark Greeting Cards
  2. Hallmark Signature Greeting Cards
Brands ranked below the category average in alphabetical order: American Greetings Greeting Cards, Carlton Greeting Cards, DaySpring Greeting Cards, Hallmark Mahogany Greeting Cards, Hallmark Studio Ink Greeting Cards, Hallmark Vida Greeting Cards, Papyrus Greeting Cards, Recycled Paper Greetings Cards, Shoebox Greeting Cards
Hardware & Home Store
2020 Harris Poll EquiTrend® Hardware & Home Store Brand of the Year
  1. Lowe’s Home Improvement
  2. The Home Depot
Brands ranked below the category average in alphabetical order: Ace Hardware, Menards, True Value
Health & Beauty Retail
2020 Harris Poll EquiTrend® Health & Beauty Retail Brand of the Year
  1. Bath and Body Works
Brands ranked below the category average in alphabetical order: Sally Beauty Supply, SEPHORA, The Body Shop, ULTA Beauty
Health & Fitness Club
2020 Harris Poll EquiTrend® Health & Fitness Club Brand of the Year
  1. Planet Fitness Clubs
  2. Orangetheory
  3. 24 Hour Fitness Clubs
  4. LA Fitness Clubs
Brands ranked below the category average in alphabetical order: Anytime Fitness Clubs, Equinox Fitness Clubs, Gold's Gym, Life Time Fitness Clubs, SoulCycle
Health Insurance
2020 Harris Poll EquiTrend® Health Insurance Brand of the Year
  1. Blue Cross Blue Shield
  2. Kaiser Permanente
  3. UnitedHealthcare
Brands ranked below the category average in alphabetical order: Aetna, Anthem, Cigna, Humana
Health Nonprofit
2020 Harris Poll EquiTrend® Health Nonprofit Brand of the Year
  1. Jude Children's Research Hospital
  2. Make-A-Wish
  3. American Cancer Society
  4. Shriners Hospitals for Children
  5. The Breast Cancer Research Foundation
  6. Breast Cancer Action
  7. Juvenile Diabetes Research Foundation International (JDRF)
  8. American Heart Association
  9. Children’s Miracle Network
  10. American Lung Association
  11. Stand Up To Cancer (SU2C)
Brands ranked below the category average in alphabetical order: Alzheimer's Association, American Diabetes Association, American Stroke Association, Arthritis Foundation, Asthma and Allergy Foundation of America (AAFA), Cystic Fibrosis Foundation, Leukemia & Lymphoma Society (LLS), LIVESTRONG, Michael J. Fox Foundation, Muscular Dystrophy Association (MDA), National Breast Cancer Coalition, National Kidney Foundation, National Multiple Sclerosis Society, National Stroke Association, Parkinson's Foundation, Planned Parenthood, Susan G Komen, The ALS Association, The Jimmy Fund, World Health Organization (WHO)
Home Goods Store
2020 Harris Poll EquiTrend® Home Goods Store Brand of the Year
  1. Bed Bath & Beyond
  2. HomeGoods
Home Meal Kit Service
2020 Harris Poll EquiTrend® Home Meal Kit Service Brand of the Year
  1. HelloFresh
  2. Home Chef
Brands ranked below the category average in alphabetical order: Blue Apron
Household Cleaner
2020 Harris Poll EquiTrend® Household Cleaner Brand of the Year
  1. Windex Household Cleaner
  2. Clorox Clean-Up Household Cleaner
  3. Lysol All-Purpose Household Cleaner
  4. Mr. Clean Multi-Purpose Household Cleaner
Brands ranked below the category average in alphabetical order: Fabuloso Household Cleaner, fantastik Household Cleaner, Formula 409 Household Cleaner, Green Works All Purpose Household Cleaner, method All Purpose Surface Household Cleaner, Mrs. Meyer's Household Cleaner, Pine-Sol Household Cleaner, Seventh Generation All Purpose Household Cleaner, Soft Scrub Household Cleaner, Spic and Span Household Cleaner
Ice Cream
2020 Harris Poll EquiTrend® Ice Cream Brand of the Year
  1. Haagen Dazs Ice Cream
  2. Ben & Jerry’s Ice Cream
  3. Breyers Ice Cream
Brands ranked below the category average in alphabetical order: Blue Bell Ice Cream, Blue Bunny Ice Cream, Dreyer’s Ice Cream, Edy’s Ice Cream, Halo Top Ice Cream, Talenti Gelato & Sorbetto, Turkey Hill Ice Cream
Insulated Drinkware
2020 Harris Poll EquiTrend® Insulated Drinkware Brand of the Year
  1. YETI Rambler
Brands ranked below the category average in alphabetical order: Hydro Flask, Tervis
International Aid Nonprofit
2020 Harris Poll EquiTrend® International Aid Nonprofit Brand of the Year
  1. Food For The Poor
  2. Bill and Melinda Gates Foundation
  3. Heifer International
  4. Doctors Without Borders / Medecins Sans Frontieres (MSF)
  5. ChildFund International
  6. Save the Children
  7. World Food Programme
  8. Catholic Relief Services
  9. Free the Children
  10. World Vision
  11. Ford Foundation
Brands ranked below the category average in alphabetical order: Amnesty International, CARE, Clinton Foundation, The Rockefeller Foundation, The World Bank, UNICEF, USAID
Investment
2020 Harris Poll EquiTrend® Investment Brand of the Year
  1. Fidelity Investments Financial Services
  2. The Vanguard Group
  3. TIAA
  4. Franklin Templeton Investments
  5. Scottrade
  6. Charles Schwab Financial Services
  7. TD Ameritrade
Brands ranked below the category average in alphabetical order: Ameriprise Financial, E*TRADE, Edward Jones, Principal Financial, Prudential Investments, Raymond James, T. Rowe Price Financial Services
Kids' TV
2020 Harris Poll EquiTrend® Kids' TV Brand of the Year
  1. Disney Channel
  2. Nicktoons Television
  3. PBS KIDS Television Network
  4. Cartoon Network
Brands ranked below the category average in alphabetical order: Boomerang Television Network, Disney Junior Television Network, Disney XD Television Network, Nick Jr. Television Network, Nickelodeon Television Network, TeenNick Television Network, Universal Kids Television Network
Laundry Detergent
2020 Harris Poll EquiTrend® Laundry Detergent Brand of the Year
  1. Tide Laundry Detergent
  2. Tide Simply Clean & Fresh Laundry Detergent
  3. Tide Pods Laundry Detergent
  4. Gain Laundry Detergent
  5. OxiClean Laundry Detergent
  6. Arm & Hammer Laundry Detergent
  7. Arm & Hammer Plus OxiClean Laundry Detergent
  8. All Laundry Detergent
Brands ranked below the category average in alphabetical order: Bold Laundry Detergent, Cheer Laundry Detergent, Dreft Laundry Detergent, Era Laundry Detergent, Gain Flings! Laundry Detergent, Kirkland, Laundry Detergent, Persil Laundry Detergent, Purex Laundry Detergent, Sun Laundry Detergent, Wisk Laundry Detergent, Woolite Laundry Detergent, Xtra Laundry Detergent
Life Insurance
2020 Harris Poll EquiTrend® Life Insurance Brand of the Year
  1. (TIE) Prudential Life Insurance
  2. (TIE) MassMutual Insurance
  3. New York Life Insurance Company
  4. Pacific Life Insurance
  5. Guardian Life Insurance
  6. John Hancock Life Insurance
Brands ranked below the category average in alphabetical order: AIG Direct Life Insurance, Northwestern Mutual Life Insurance, Transamerica Life Insurance Company
Luxury Automotive
2020 Harris Poll EquiTrend® Luxury Automotive Brand of the Year
  1. Mercedes-Benz
  2. BMW
  3. Lexus
  4. Porsche
  5. Tesla
  6. Audi
Brands ranked below the category average in alphabetical order: Acura, Cadillac, Genesis, Infiniti, Jaguar, Land Rover, Lincoln, Volvo
Luxury Department Store
2020 Harris Poll EquiTrend® Luxury Department Store Brand of the Year
  1. Neiman Marcus
  2. Nordstrom
  3. Saks 5th Avenue
Brands ranked below the category average in alphabetical order: Bloomingdale’s, Lord & Taylor
Luxury Hotel
2020 Harris Poll EquiTrend® Luxury Hotel Brand of the Year
  1. Waldorf Astoria Hotels & Resorts
  2. JW Marriott
  3. Four Seasons Hotels and Resorts
Brands ranked below the category average in alphabetical order: Conrad Hotels & Resorts, Grand Hyatt, InterContinental Hotels & Resorts, Omni Hotels & Resorts, Park Hyatt, The Ritz Carlton, W Hotels and Resorts
Mapping App
2020 Harris Poll EquiTrend® Mapping App Brand of the Year
  1. Google Maps
Brands ranked below the category average in alphabetical order: Apple Maps, MapQuest, Waze
Mass Retailer
2020 Harris Poll EquiTrend® Mass Retailer Brand of the Year
  1. Amazon
Brands ranked below the category average in alphabetical order: Costco, Target, Walmart
Media Streaming Device
2020 Harris Poll EquiTrend® Media Streaming Device Brand of the Year
  1. Amazon Fire TV/Fire Stick
Brands ranked below the category average in alphabetical order: Apple TV, Google Chromecast, Roku
Mexican Restaurant
2020 Harris Poll EquiTrend® Mexican Restaurant Brand of the Year
  1. Chipotle Mexican Grill
  2. Taco Bell
Brands ranked below the category average in alphabetical order: Baja Fresh Mexican Grill, Del Taco, Moe’s Southwest Grill, Qdoba Mexican Grill
Midscale Hotel
2020 Harris Poll EquiTrend® Midscale Hotel Brand of the Year
  1. (TIE) Holiday Inn Hotels & Resorts
  2. (TIE) Wyndham Garden Hotels
  3. Holiday Inn Express Hotels & Resorts
  4. Drury Hotels
  5. Hampton Inn & Suites
  6. Wingate by Wyndham
  7. Fairfield Inns and Suites
  8. Comfort Suites
Brands ranked below the category average in alphabetical order: Best Western Hotels, Clarion Hotels, Comfort Inn, Country Inns & Suites by Carlson, Howard Johnson Hotels, LaQuinta Inns & Suites, Ramada Hotels, Sleep Inn Hotels
Military & Veteran Serving Nonprofit
2020 Harris Poll EquiTrend® Military & Veteran Serving Nonprofit Brand of the Year
  1. Disabled American Veterans (DAV)
  2. Paralyzed Veterans of America
Brands ranked below the category average in alphabetical order: Iraq and Afghanistan Veterans of America (IAVA), USO (United Service Organizations), VFW - Veterans Of Foreign Wars, Wounded Warrior Project
National Bank
2020 Harris Poll EquiTrend® National Bank Brand of the Year
  1. CHASE Bank
  2. Capital One
Brands ranked below the category average in alphabetical order: Bank of America, Citibank, Wells Fargo
News Service
2020 Harris Poll EquiTrend® News Service Brand of the Year
  1. National Public Radio (NPR)
  2. BBC News
  3. Bloomberg Businessweek
  4. Reuters
  5. Associated Press (AP)
Brands ranked below the category average in alphabetical order: Los Angeles Times, New York Times, Politico, The Huffington Post, The Wall Street Journal, The Washington Post, United Press International (UPI), USA Today
Non-Luxury Automotive
2020 Harris Poll EquiTrend® Non-Luxury Automotive Brand of the Year
  1. Toyota
  2. Honda
  3. Chevrolet
  4. Ford
  5. Jeep
  6. Nissan
  7. Subaru
  8. GMC
Brands ranked below the category average in alphabetical order: Buick, Chrysler, Dodge, Fiat, Hyundai, Kia, Mazda, MINI Cooper, Mitsubishi, Ram, smart, Volkswagen
Online Auto Shopping
2020 Harris Poll EquiTrend® Online Auto Shopping Brand of the Year
  1. Kelley Blue Book (KBB.com)
Brands ranked below the category average in alphabetical order: AutoTrader.com, CarGurus.com, Cars.com, eBay Motors, Edmunds.com, TRUECar.com
Online Bank
2020 Harris Poll EquiTrend® Online Bank Brand of the Year
  1. Capital One 360 Bank
  2. Marcus by Goldman Sachs
  3. Barclays Online Bank
  4. Synchrony Bank
  5. Chime Bank
  6. Discover Bank
Brands ranked below the category average in alphabetical order: Ally Bank, CIT Bank, Nationwide Bank, State Farm Bank
Online Home Search
2020 Harris Poll EquiTrend® Online Home Search Brand of the Year
  1. Zillow.com
  2. Realtor.com
Brands ranked below the category average in alphabetical order: HomeFinder.com, Homes.com, Redfin.com, Trulia.com
Online Job Search
2020 Harris Poll EquiTrend® Online Job Search Brand of the Year
  1. Indeed.com
  2. Glassdoor
Brands ranked below the category average in alphabetical order: CareerBuilder.com, Monster.com, ZipRecruiter
Online Lending
2020 Harris Poll EquiTrend® Online Lending Brand of the Year
  1. SoFi
  2. Rocket Mortgage
  3. LendingClub
Brands ranked below the category average in alphabetical order: Guaranteed Rate, Quicken Loans
Online Travel Service
2020 Harris Poll EquiTrend® Online Travel Service Brand of the Year
  1. Google Flights
  2. TripAdvisor
  3. Expedia
  4. Booking.com
  5. Hotels.com
  6. Travelocity
Brands ranked below the category average in alphabetical order: Hotwire, KAYAK, Orbitz, Priceline.com, Trivago
Pay Cable TV Network
2020 Harris Poll EquiTrend® Pay Cable TV Network Brand of the Year
  1. HBO Television Network
Brands ranked below the category average in alphabetical order: Cinemax Television Network, Showtime Television Network, Starz Television Network
Payment Card
2020 Harris Poll EquiTrend® Payment Card Brand of the Year
  1. Visa
  2. Mastercard
Brands ranked below the category average in alphabetical order: American Express, Apple Card, Discover Card
Pet Supply Store
2020 Harris Poll EquiTrend® Pet Supply Store Brand of the Year
  1. PetSmart Stores
  2. PETCO Stores
  3. Pet Supplies Plus
Brands ranked below the category average in alphabetical order: Pet Supermarket, Pet Valu Stores
Pizza Restaurant
2020 Harris Poll EquiTrend® Pizza Restaurant Brand of the Year
  1. Pizza Hut
  2. Blaze Pizza
  3. Papa Murphy's Take N' Bake Pizza
  4. Marco’s Pizza
Brands ranked below the category average in alphabetical order: CiCi's Pizza, Domino’s Pizza, Little Caesars Pizza, Papa John’s Pizza, Round Table Pizza
Popcorn
2020 Harris Poll EquiTrend® Popcorn Brand of the Year
  1. Orville Redenbacher's Popcorn
  2. Smartfood Popcorn
  3. Angie’s BOOMCHICKAPOP Popcorn
Brands ranked below the category average in alphabetical order: ACT II Popcorn, Jiffy Pop Popcorn, Jolly Time Popcorn, Pop Secret Popcorn, Skinny Pop Popcorn
Potato Chip
2020 Harris Poll EquiTrend® Potato Chip Brand of the Year
  1. Lay's Chips
  2. Ruffles Chips
Brands ranked below the category average in alphabetical order: Cape Cod Chips, Jay’s Chips, Kettle Chips, Pringles Chips
Premium Hotel
2020 Harris Poll EquiTrend® Premium Hotel Brand of the Year
  1. Hilton Hotels & Resorts
  2. Marriott Hotels & Resorts
  3. Wyndham Hotels and Resorts
  4. Hyatt Hotels and Resorts
Brands ranked below the category average in alphabetical order: Embassy Suites, Renaissance Hotels, Sheraton Hotels & Resorts, Westin Hotels & Resorts
Property & Casualty Insurance
2020 Harris Poll EquiTrend® Property & Casualty Insurance Brand of the Year
  1. AAA Insurance
  2. USAA Insurance
  3. State Farm Insurance
  4. GEICO Insurance
Brands ranked below the category average in alphabetical order: Allstate Insurance, American Family Insurance, Esurance Insurance, Farmers Insurance, Liberty Mutual Insurance, MetLife Insurance, Nationwide Insurance, Progressive Insurance, The General Auto Insurance, The Hartford Insurance, Travelers Insurance
Real Estate Agency
2020 Harris Poll EquiTrend® Real Estate Agency Brand of the Year
  1. Berkshire Hathaway HomeServices Real Estate
  2. Keller Williams
  3. Better Homes and Gardens Real Estate
  4. Sotheby’s International Realty
  5. Century 21 Real Estate
Brands ranked below the category average in alphabetical order: Coldwell Banker, ERA Real Estate, RE/MAX
Sandwich Shop
2020 Harris Poll EquiTrend® Sandwich Shop Brand of the Year
  1. Panera Bread
  2. Subway
  3. Jersey Mike's Subs
  4. Firehouse Subs
  5. Jason's Deli
Brands ranked below the category average in alphabetical order: Arby’s, Blimpie, Corner Bakery Café, Jimmy John’s, McAlister’s Deli, Potbelly Sandwich Shop, Quiznos
Smart Speaker
2020 Harris Poll EquiTrend® Smart Speaker Brand of the Year
  1. Google Home
Brands ranked below the category average in alphabetical order: Apple HomePod, Amazon Echo, Samsung Galaxy Home
Smartphone
2020 Harris Poll EquiTrend® Smartphone Brand of the Year
  1. Apple iPhone Smartphones
  2. Samsung Galaxy Smartphones
Brands ranked below the category average in alphabetical order: Google Pixel Smartphones, HTC Smartphones, Huawei Smartphones, LG Smartphones, Motorola Smartphones, Sony Smartphones
Social Networking Site
2020 Harris Poll EquiTrend® Social Networking Site Brand of the Year
  1. YouTube
  2. Pinterest
  3. Instagram
  4. LinkedIn
  5. Facebook
Brands ranked below the category average in alphabetical order: Reddit, Snapchat, TikTok, Tumblr, Twitter
Social Services Nonprofit
2020 Harris Poll EquiTrend® Social Services Nonprofit Brand of the Year
  1. Ronald McDonald House Charities
  2. Habitat for Humanity
  3. Feeding America
  4. Dave Thomas Foundation
  5. Feed The Children
  6. American Red Cross
Brands ranked below the category average in alphabetical order: AARP Foundation, Catholic Charities USA, Children’s Defense Fund (CDF), The Salvation Army, United Way, Volunteers of America
Sport League
2020 Harris Poll EquiTrend® Sport League Brand of the Year
  1. NCAA Football (college football)
  2. NFL (National Football League)
  3. English Premier League Soccer
  4. NCAA Basketball (college basketball)
  5. MLB (Major League Baseball)
  6. NHL (National Hockey League)
Brands ranked below the category average in alphabetical order: Formula 1 Racing, MLS (Major League Soccer), NASCAR (auto racing), NBA (National Basketball Association), PGA TOUR (Professional Golfers Association), UFC (Ultimate Fighting Championship), WWE (World Wrestling Entertainment)
Sporting Goods Store
2020 Harris Poll EquiTrend® Sporting Goods Store Brand of the Year
  1. Finish Line Sporting Goods
  2. DICK'S Sporting Goods
  3. REI
  4. Cabela's
Brands ranked below the category average in alphabetical order: Bass Pro Shops, Champs Sports, Dunham's Sports, Eastern Mountain Sports, Gander Mountain, Modell's Sporting Goods
Sports Drink
2020 Harris Poll EquiTrend® Sports Drink Brand of the Year
  1. Gatorade Sports Drink
Brands ranked below the category average in alphabetical order: Body Armor Sports Drink, POWERADE Sports Drink, Propel Sports Drink
Tablet Computer
2020 Harris Poll EquiTrend® Tablet Computer Brand of the Year
  1. Apple iPad Tablets
  2. Samsung Galaxy Tablets
Brands ranked below the category average in alphabetical order: ASUS Transformer Pad Tablets, Fire Tablets, Google Nexus Tablets, Google Pixel Tablets, Microsoft Surface Tablets
Tea
2020 Harris Poll EquiTrend® Tea Brand of the Year
  1. Lipton Tea
  1. Twinings Tea
Brands ranked below the category average in alphabetical order: Celestial Seasonings Tea, Red Rose Tea, Stash Tea, Tazo Tea, Tetley Tea
Toothpaste
2020 Harris Poll EquiTrend® Toothpaste Brand of the Year
  1. Crest Toothpaste
  2. Colgate Toothpaste
  3. Sensodyne Toothpaste
Brands ranked below the category average in alphabetical order: Aquafresh Toothpaste, Arm & Hammer Toothpaste, Mentadent Toothpaste, Rembrandt Toothpaste, Tom’s of Maine Toothpaste
TV & Internet Provider
2020 Harris Poll EquiTrend® TV & Internet Provider Brand of the Year
  1. Google Fiber
  2. Verizon FiOS
  3. XFINITY by Comcast
  4. Spectrum
  5. AT&T U-Verse
  6. Optimum
Brands ranked below the category average in alphabetical order: CenturyLink, Cox Communications, DirecTV, Dish, Frontier Communications
TV Network
2020 Harris Poll EquiTrend® TV Network Brand of the Year
  1. PBS Television Network (Public Broadcasting Service)
  2. CBS Television Network
  3. ABC Television Network
Brands ranked below the category average in alphabetical order: Fox Television Network, NBC Television Network, The CW Television Network
TV News
2020 Harris Poll EquiTrend® TV News Brand of the Year
  1. The Weather Channel
Brands ranked below the category average in alphabetical order: CNBC Television Network, CNN Television Network, FOX News Channel, MSNBC News Channel
Upscale Hotel
2020 Harris Poll EquiTrend® Upscale Hotel Brand of the Year
  1. Courtyard Marriott
  2. Doubletree by Hilton
  3. Hilton Garden Inn
Brands ranked below the category average in alphabetical order: Aloft Hotels, Crowne Plaza Hotels & Resorts, Hyatt Place Hotels, Radisson Hotels & Resorts, SpringHill Suites
Value Airline
2020 Harris Poll EquiTrend® Value Airline Brand of the Year
  1. Southwest Airlines
  2. JetBlue Airways
Brands ranked below the category average in alphabetical order: Allegiant Air, Frontier Airlines, Spirit Airlines, Virgin America Airlines
Value Store
2020 Harris Poll EquiTrend® Value Store Brand of the Year
  1. Dollar Tree
  2. Dollar General Store
Brands ranked below the category average in alphabetical order: 99 Cents Only Store, Big Lots, Family Dollar Store, fiVe BELoW
Virtual Personal Assistant
2020 Harris Poll EquiTrend® Virtual Personal Assistant Brand of the Year
  1. Apple Siri
  2. Google Assistant
  3. Amazon Alexa
Brands ranked below the category average in alphabetical order: Microsoft Cortana, Samsung Bixby
Wearable Tech
2020 Harris Poll EquiTrend® Wearable Tech Brand of the Year
  1. Apple Watch
  2. Fitbit Fitness Trackers & Smart Watches
  3. Samsung Fitness Trackers & Smart Watches
Brands ranked below the category average in alphabetical order: Garmin Fitness Trackers & Smart Watches, Huawei Fitness Trackers & Smart Watches, Misfit Fitness Trackers & Smart Watches, Sony Fitness Trackers & Smart Watches, TomTom Fitness Trackers & Smart Watches
Wireless Carrier
2020 Harris Poll EquiTrend® Wireless Carrier Brand of the Year
  1. Verizon Wireless
  2. AT&T Wireless
  3. T-Mobile
  4. metro by T-Mobile
Brands ranked below the category average in alphabetical order: Boost Mobile, Cricket Wireless, Sprint, StraightTalk Wireless, TracFone Wireless, U.S. Cellular, Virgin Mobile
Yogurt
2020 Harris Poll EquiTrend® Yogurt Brand of the Year
  1. Chobani Greek Yogurt
  2. Yoplait Yogurt
  3. noosa Yogurt
  4. Stonyfield Farm Yogurt
  5. The Greek Gods Yogurt
  6. Dannon Yogurt
  7. Fage Yogurt
Brands ranked below the category average in alphabetical order: Brown Cow Yogurt, Muller Yogurt, Siggi’s Yogurt, Silk Yogurt, So Delicious Yogurt, YoCrunch Yogurt
Youth Nonprofit
2020 Harris Poll EquiTrend® Youth Nonprofit Brand of the Year
  1. Girl Scouts of the USA
  2. Boys & Girls Clubs of America
  3. Big Brothers Big Sisters
  4. The Y – YMCA
  5. Reading Is Fundamental (RIF)
  6. Junior Achievement
Brands ranked below the category average in alphabetical order: 4-H, Boy Scouts of America, Scouts BSA
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