Culture Over Cash? Glassdoor Multi-Country Survey Finds More Than Half Of Employees Prioritize Workplace Culture Over Salary

  • Three in Four Adults Would Consider a Company’s Culture Before Applying to a Job, According to Glassdoor Survey
  • Company Culture, Senior Leadership and Career Opportunities are the Top Three Drivers of Employee Satisfaction, According to Glassdoor Economic Research

Glassdoor, one of the world’s largest job and recruiting sites, released a new survey conducted by The Harris Poll measuring sentiment around mission and culture in the workplace today, along with the level of importance of both. Glassdoor surveyed more than 5,000 adults across four countries: the United States (U.S.), United Kingdom (UK), France and Germany. Among key findings, Glassdoor found that more than three-quarters (77 percent) of adults1 would consider a company’s culture before applying for a job there, and well over half (56 percent) say company culture is more important than salary when it comes to job satisfaction. In addition to asking people the extent to which they value culture at work, the survey also uncovers the importance of culture and company mission to recruitment and retention, as well as the extent to which job seekers are now looking for employers whose values align with their own personal values.

“Having a compelling mission, culture and values are critical when it comes to attracting and retaining top talent in a competitive job market — it is what differentiates each and every employer,” said Christian Sutherland-Wong, Glassdoor President and Chief Operating Officer. “Across the countries we surveyed, it’s clear that job seekers are seeking more meaningful workplace experiences. Job seekers want to be paid fairly but they too want to work for a company whose values align with their own and whose mission they can fully get behind.”

Culture Is Prioritized

While the majority of adults place culture above salary when it comes to job satisfaction, the survey shows company culture matters significantly more among younger adults. Millennials2 are more likely to place culture above salary than those age 45 and older in two of the four countries surveyed — U.S. (65 percent vs. 52 percent age 45+) and UK (66 percent vs. 52 percent age 45+).

Company culture can be a critical factor for job seekers today when applying for a job and when deciding whether to stay with a company. More than three-quarters (77 percent) of adults would consider a company’s culture before applying for a job, suggesting that a negative perception around culture could significantly impact ability and efficiency to fill open jobs. Nearly three-quarters (73 percent) of adults would not apply to a company unless its values aligned with their own personal values. For companies fighting for talent today, this highlights the importance for employers to clearly define and communicate their values, as well as demonstrate they are living up to them.

When it comes to retention, nearly two in three (65 percent) employees say their company’s culture is one of the main reasons for staying in their job — employees in France (69 percent) are more likely than those in the UK (63 percent) or Germany (61 percent) to say this.  Just over seven in ten (71 percent) global employees would look for a job elsewhere if their current company’s culture deteriorates — those in France (75 percent) and the U.S. (74 percent) are more likely than those in Germany (67 percent) to say this.

Read more at PR Newswire.