Cultural Change


What are the broad societal shifts that are opportunities for my business to own and take a point of view on?

Where can we find new opportunities that our competitors have yet to identify in the cultural edges?

How is digital disruption impacting and affecting my industry?


Future Insight & Trends

Understanding current trends and forecasting trajectory and impact to clients and customers

  • Leveraging emerging cultural forces: Evolution of X Forecasting
  • Brand as a catalyst of culture: Harris Research For Public Release
  • Finding next wave consumers: Cultural Edge Tribes
Harris. Hard Data. Human Truth.