Working with Crain’s editors, researchers at The Harris Poll will poll a representative sample of C-suite executives in metro Chicago each month to detect changes in their outlook and sentiment.
The Harris Poll and Crain’s Chicago Business have formed an exclusive partnership to conduct an ongoing poll of business leaders. The new surveys will enable Crain’s to provide an additional stream of data-based coverage crucial to the more than 70,000 digital and print subscribers who turn to Crain’s every week for insight.
Working with Crain’s editors, researchers at The Harris Poll will poll a representative sample of C-suite executives in metro Chicago each month to detect changes in their outlook and sentiment and, through a series of topical questions, discover their opinions on relevant issues to Crain’s readers as they seek to better understand the noisy world around them.
Among the topics to be explored are how well the business community thinks elected officials are managing tough issues dogging Chicago, Illinois and the Midwest, such as the COVID-19 pandemic and recession, and the depth of private sector support for solutions that these officials have offered or are considering.
“We are thrilled to partner with The Harris Poll as we continue to strive to keep our subscribers informed with more exclusive content and data,” says Jim Kirk, publisher and executive editor of Crain’s. “We look forward to working with Harris to jointly produce the most comprehensive local polling across a broad spectrum of relevant topics.”
About The Harris Poll:
Founded in 1963 by pollster Lou Harris, The Harris Poll is one of the world’s leading public opinion, social intelligence and strategy firms. Through continuous pulsing of society in the U.S. and internationally, Harris helps clients interpret, adapt and respond to constantly changing issues. Widely recognized for its polls and insight on voter sentiment, The Harris Poll also leverages bespoke polls to advise Fortune 500 C-suites on how to meet the evolving needs and wants of their customers and other stakeholders.
In 2017, The Harris Poll joined the Stagwell Group to create the largest independent data-driven digital market services firm in the U.S. The Harris Poll is run by co-CEOs Will Johnson and John Gerzema, two veteran strategists with backgrounds in analytics and brand marketing from senior roles at WPP agencies BAV Consulting and Young & Rubicam.
About Crain’s Chicago Business:
Read the full article at Crain’s.