Crain’s Launches Exclusive Partnership with Harris Poll

By Crain’s

Working with Crain’s editors, researchers at The Harris Poll will poll a representative sample of C-suite executives in metro Chicago each month to detect changes in their outlook and sentiment.

The Harris Poll and Crain’s Chicago Business have formed an exclusive partnership to conduct an ongoing poll of business leaders. The new surveys will enable Crain’s to provide an additional stream of data-based coverage crucial to the more than 70,000 digital and print subscribers who turn to Crain’s every week for insight.

Working with Crain’s editors, researchers at The Harris Poll will poll a representative sample of C-suite executives in metro Chicago each month to detect changes in their outlook and sentiment and, through a series of topical questions, discover their opinions on relevant issues to Crain’s readers as they seek to better understand the noisy world around them.

Among the topics to be explored are how well the business community thinks elected officials are managing tough issues dogging Chicago, Illinois and the Midwest, such as the COVID-19 pandemic and recession, and the depth of private sector support for solutions that these officials have offered or are considering.

Future polls will explore other topics of civic and economic importance, including racial inequities and corporate diversity efforts, workplace and management issues, consumer attitudes toward prominent Chicago-based brands and Illinois voters’ preferences in upcoming elections.

“As market research experts, we know there’s a link between the viewpoints of the electorate and the success of government at all levels,” says Will Johnson, CEO of The Harris Poll. “We’re here to help Crain’s readers better see that connection or, as we may also see, that disconnection.”

“We at The Harris Poll also are driven by our own rootedness to Chicago,” Johnson says. “My family and I live in Chicago, and I have a deep interest in doing what I can so that the city can thrive as a world-class commercial capital where people want to raise families and grow businesses.”

“We are thrilled to partner with The Harris Poll as we continue to strive to keep our subscribers informed with more exclusive content and data,” says Jim Kirk, publisher and executive editor of Crain’s. “We look forward to working with Harris to jointly produce the most comprehensive local polling across a broad spectrum of relevant topics.”

About The Harris Poll:  

Founded in 1963 by pollster Lou Harris, The Harris Poll is one of the world’s leading public opinion, social intelligence and strategy firms. Through continuous pulsing of society in the U.S. and internationally, Harris helps clients interpret, adapt and respond to constantly changing issues. Widely recognized for its polls and insight on voter sentiment, The Harris Poll also leverages bespoke polls to advise Fortune 500 C-suites on how to meet the evolving needs and wants of their customers and other stakeholders.

In 2017, The Harris Poll joined the Stagwell Group to create the largest independent data-driven digital market services firm in the U.S. The Harris Poll is run by co-CEOs Will Johnson and John Gerzema, two veteran strategists with backgrounds in analytics and brand marketing from senior roles at WPP agencies BAV Consulting and Young & Rubicam.

About Crain’s Chicago Business: 

For over 40 years, Crain’s Chicago Business has been the premier source of local business news and information for the Chicago area’s influential business executives. Every week Crain’s print edition delivers scoop-oriented articles, enlightening features and invaluable industry rankings. Crain’s award-winning website, ChicagoBusiness.com, is an essential online tool for news, information and statistics about doing business in Chicago. Crain’s Chicago Business is a Crain Communications Inc publication.

Read the full article at Crain’s.