Competitive Disruption

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Competitive Disruption

Challenges

The competition has co-opted our position; now facing position as a commodity or category generic, now what?

How do I re-adapt my product, service or marketing to meet new marketplace expectations?

How does a company with scale compete with start-ups/agile insurgents?

What are category landscape shifts that are likely to impact my brand and how can I adapt?

Solutions

Deﬁning the company’s offering and image to occupy a unique place for the customer

Understanding disruption first hand: Innovation Treks
Seeing the market with fresh eyes: Myth Buster Salons
Getting to the heart of brands: ValuesConnect
Tracking love & loyalty: EquiTrend Annual Study
Fostering a lifestyle: Partnership & Sponsorship Impact

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Competitive Disruption

Deﬁning the company’s offering and image to occupy a unique place for the customer

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