Competitive Disruption


The competition has co-opted our position; now facing position as a commodity or category generic, now what?

How do I re-adapt my product, service or marketing to meet new marketplace expectations?

How does a company with scale compete with start-ups/agile insurgents?

What are category landscape shifts that are likely to impact my brand and how can I adapt?


Defining the company’s offering and image to occupy a unique place for the customer

  • Understanding disruption first hand: Innovation Treks
  • Seeing the market with fresh eyes: Myth Buster Salons
  • Getting to the heart of brands: ValuesConnect
  • Tracking love & loyalty: EquiTrend Annual Study
  • Fostering a lifestyle: Partnership & Sponsorship Impact
Harris. Hard Data. Human Truth.