The competition has co-opted our position; now facing position as a commodity or category generic, now what?
How do I re-adapt my product, service or marketing to meet new marketplace expectations?
How does a company with scale compete with start-ups/agile insurgents?
What are category landscape shifts that are likely to impact my brand and how can I adapt?
Deﬁning the company’s offering and image to occupy a unique place for the customer
- Understanding disruption first hand: Innovation Treks
- Seeing the market with fresh eyes: Myth Buster Salons
- Getting to the heart of brands: ValuesConnect
- Tracking love & loyalty: EquiTrend Annual Study
- Fostering a lifestyle: Partnership & Sponsorship Impact