Weathering a Lawsuit:

Kellogg’s Pop-Tarts is Accused of “Deceptive” Packaging  

To illustrate the value of brand tracking, we analyzed how four class action lawsuits brought against Strawberry Pop-Tarts impacted brand equity. How did these lawsuits impact consumer sentiment towards the beloved breakfast food? Download our brand tracking case study to find out!


Catherine Ake

Senior Marketing and Content Strategist

Pop Tarts cover image

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