Brief • 3 min Read
A Rollout Gone Awry:
Old Navy’s Size Inclusive Launch
To illustrate the value of brand tracking, we analyzed the 2021 launch of Old Navy’s size-inclusive strategy, which brought sizes 00-30 to their female shoppers. While the launch hurt Old Navy’s bottom line, did it positively impact consumer sentiment towards the popular retailer? Download our brand tracking case study to find out!
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