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Visa | Meet Visa

Millennials in particular enjoyed Visa’s ad (7.40), a promising sign as it announced a critical rebrand ahead of the Games. The ad wasn’t a winner among all demographics however: Hispanic viewers, however, reported moderate negative enjoyment for Visa (-6.35).

Matthew Feider

Author Matthew Feider

Matthew is the Chief of Staff of The Harris Poll. In addition to supporting the CEO Will Johnson, he leads the internal marketing team, investor relations, and executive communications. As the leader of the marketing department, Matthew has developed exclusive polling partnerships with Ad Age, AdWeek, Morning Brew, Fast Company, TIME, and Yahoo Finance. Prior to joining Harris last year, Matthew helped build the venture valuation business unit at Carta. He is currently an MBA candidate at The University of Chicago, Booth School of Business.

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