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Subway | Eat Fresh Refresh

Subway’s TV spot — which features the likes of sports favorites Serena Williams and Tom Brady — brought together millennials (10.02) and their parent’s generation, the baby boomers (5.15). But surprisingly, lower-middle class households were more critical of the ad.

Matthew Feider

Author Matthew Feider

Matthew is the Chief of Staff of The Harris Poll. In addition to supporting the CEO Will Johnson, he leads the internal marketing team, investor relations, and executive communications. As the leader of the marketing department, Matthew has developed exclusive polling partnerships with Ad Age, AdWeek, Morning Brew, Fast Company, TIME, and Yahoo Finance. Prior to joining Harris last year, Matthew helped build the venture valuation business unit at Carta. He is currently an MBA candidate at The University of Chicago, Booth School of Business.

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