Personal Care:

An Industry Snapshot

Learn more about current consumer trends in the personal care industry across alternative wellness therapies and fitness. Get inside the head of American parents with a list of 20 personal care brands that over-index with parents.

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What is considered healthy, and how do we pursue our wellness goals? This month, we are looking into the personal care and wellness industry using data from recent Harris Poll surveys and QuestBrand data. This report is intended to give you a glimpse into the world of wellness as of March 2024.

The snapshot looks into consumer perception of alternative wellness therapies and personal fitness. We close by examining the extent to which Dove’s Super Bowl commercial impacted how women think about the Dove brand. In this month’s over-index report, we list 20 personal care brands that over-index with parents.

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Download the 2024 report.

Fill in this form to explore consumers’ thoughts about alternative wellness practices and fitness.

Revisit Our 2022 & 2023 Personal Care Snapshots

Consumers’ wellness practices change over time. Take a look back at personal care & wellness trends in years past. In these reports, you’ll see what US adults think about using personal biometric devices, eco-friendly products, self-care routines, and much more!

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Download the 2023 report.

Fill in this form to explore consumers’ self-care routines and their changing purchasing habits in the face of inflationary pressures.

Health and personal care report cover

Download the 2022 report.

Fill in this form to learn consumers’ thoughts about eco-friendly products and personal biometric devices (health trackers).


Health Insights

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Planet Fitness benefits from an advertising push during New Year's resolution season

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Dove benefits from running an authenic Super Bowl ad that champions body positivity

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CeraVe: Unconventional marketing schemes get consumers' attention

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11 Dry January Marketing Campaigns And Products As Non-Alcoholic Beverages See Growth

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The Subscription Economy - How Brands Can Unlock Sustainable Revenue Streams

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The numbers don't lie: Americans are right to feel thankful this time of year

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The Pay Raise People Say They Need to Be Happy

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Nearly a 3rd of American workers say they go to therapy to cope with their toxic bosses, new survey finds

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If you do any of these 9 things, you might be a toxic boss

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Harris Poll: Chicago is the epicenter of the youth mental health crisis

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