NEW YORK, N.Y. – November 19, 2015 – As America becomes increasingly diverse, our traditions are bound to change and adapt – but that’s not to say that old traditions are going the way of the dodo. Despite annual outcries about a supposed war on Christmas, it’s still Americans’ top pick (by a wide margin) when naming their favorite holiday from any point in the calendar year (with 46% naming it as their favorite). What’s more, Christmas is the top choice across generations and genders, among households with and without kids under 18, among all political persuasions, and across racial lines as well.
Thanksgiving (19%) is the second choice overall, followed by Halloween (9%), Fourth of July (5%), and Easter (3%). Though Thanksgiving holds the #2 spot among most groups, it doesn’t have a complete lock on the position.
- Among Millennials, Halloween (17%) overtakes Thanksgiving (13%) for the second spot on the list.
- Thanksgiving holds onto second place among Hispanics (16%), but is closely followed by Fourth of July (15%). When looking at Hispanics by language dominance, though, results vary further still.
- Among English-dominant Hispanics, Halloween (20%) overshadows Thanksgiving (14%) as their second favorite holiday.
- Meanwhile, Fourth of July (16% Bilingual, 21% Spanish-dominant) tops turkey day (14% and 18%) as the second favorite among bilingual (16% 4th of July, 14% Thanksgiving) and Spanish-dominant (21%, 18%) Hispanics.
These are some of the results of The Harris Poll® of 2,368 general population U.S. adults, along with representative oversamples of 511 Hispanic Americans (interviewed in English and Spanish) and 179 Asian Americans (interviewed in English), surveyed online between September 9 and 17, 2015.
What’s cooking?
When asked what one food or dish they most look forward to eating each year during this holiday season, turkey (32%) takes the cake (and the pie, for that matter), with more than three times the mentions of any other dish. Stuffing (9%) is a distant second, followed more closely by ham (8%) and that aforementioned pie (7%). Sweet potatoes/yams (3%) and mashed potatoes (also 3%) round out the top five.
- Turkey is tops across regions, generations, genders and races, but the number two spot varies among some groups:
- With 15% of total Hispanics naming tamales as the food they most look forward to eating during the holiday season, this dish is second only to turkey (28% among this group) on their holiday tables.
- Among Asians, beef (6%) – while a distant second to turkey (34%) – is second nonetheless.
Washing it all down
What to wash that holiday meal down with? Those 21 and older who celebrate (and drink alcohol during) each holiday were asked which alcoholic beverages they’re most likely to drink on each:
- Nearly two-thirds say wine is among the beverages they’re most likely to drink for Thanksgiving and Christmas (64% each), with over half (57% for Thanksgiving, 54% for Christmas) specifying table (still) wine.
- Nearly half consider at least one type of beer among their go-to’s on these holidays (47% Thanksgiving, 46% Christmas).
- Turning to New Year’s Eve, 54% of revelers each list wine (with sparkling exceeding still at 40% and 30%, respectively) and liquor/spirits/cocktails, while 43% say beer.
- Just over half say wine (51%) and over four in ten say beer (46%) for Hanukkah, while the inverse is true for Kwanzaa (55% beer, 43% wine).
Looking across the holidays, older Americans consistently lean more toward wine while their younger counterparts are more prone to pouring a beer or a cocktail, or enjoying a hard cider or flavored malt beverage.
TABLE 1a
FAVORITE HOLIDAY – Top 10 Mentions
By Generation, Gender, Children in Household & Ethnicity
“Thinking of all the holidays that occur during the calendar year, which one would you say is your favorite?”
Base: All Adults
|
Total |
Generation |
Gender |
Children <18 in HH |
Ethnicity |
|||||||||
|
Millennials (18-35) |
Gen X (36-50) |
Baby Boomers (51-69) |
Matures (70+) |
Men |
Women |
Yes |
No |
White |
Black |
Hispanic |
Asian |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| Christmas |
46 |
45 |
48 |
44 |
48 |
41 |
49 |
48 |
44 |
45 |
47 |
36 |
42 |
| Thanksgiving |
19 |
13 |
21 |
22 |
17 |
17 |
20 |
17 |
19 |
18 |
20 |
16 |
23 |
| Halloween |
9 |
17 |
9 |
3 |
1 |
8 |
10 |
10 |
8 |
8 |
4 |
6 |
5 |
| Fourth of July |
5 |
4 |
3 |
6 |
6 |
6 |
4 |
5 |
5 |
5 |
2 |
15 |
6 |
| Easter |
3 |
1 |
3 |
4 |
6 |
2 |
4 |
2 |
3 |
3 |
4 |
2 |
1 |
| New Year’s |
2 |
1 |
1 |
3 |
3 |
3 |
2 |
2 |
2 |
2 |
6 |
3 |
4 |
| Memorial Day |
1 |
* |
* |
3 |
3 |
2 |
1 |
* |
2 |
2 |
* |
1 |
* |
| Birthdays (all mentions) |
1 |
* |
1 |
2 |
1 |
2 |
1 |
1 |
2 |
1 |
4 |
1 |
— |
| Labor Day |
1 |
2 |
1 |
* |
2 |
2 |
1 |
1 |
1 |
1 |
* |
3 |
6 |
| Valentine’s Day |
1 |
* |
* |
1 |
* |
* |
1 |
* |
1 |
1 |
— |
* |
— |
Note: Totals may not add to 100% because of rounding; * indicates mentions of <0.5%; — indicates no mentions
TABLE 1b
FAVORITE HOLIDAY – Top 10 Mentions
By Political Party, Political Philosophy & Region
“Thinking of all the holidays that occur during the calendar year, which one would you say is your favorite?”
Base: All Adults
|
Total |
Political Party |
Political Philosophy |
Region |
||||||||
|
Republicans |
Democrats |
Independents |
Conservative |
Moderate |
Liberal |
East |
Midwest |
South |
West |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| Christmas |
46 |
50 |
48 |
44 |
50 |
44 |
42 |
40 |
49 |
48 |
45 |
| Thanksgiving |
19 |
16 |
20 |
19 |
15 |
21 |
19 |
19 |
17 |
19 |
19 |
| Halloween |
9 |
5 |
9 |
9 |
5 |
8 |
15 |
9 |
9 |
7 |
9 |
| Fourth of July |
5 |
7 |
4 |
5 |
7 |
4 |
2 |
6 |
5 |
4 |
4 |
| Easter |
3 |
4 |
2 |
3 |
4 |
2 |
3 |
4 |
3 |
3 |
3 |
| New Year’s |
2 |
1 |
3 |
2 |
2 |
2 |
2 |
2 |
2 |
3 |
1 |
| Memorial Day |
1 |
1 |
1 |
3 |
1 |
2 |
* |
3 |
2 |
1 |
* |
| Birthdays (all mentions) |
1 |
2 |
1 |
1 |
1 |
1 |
2 |
1 |
3 |
1 |
* |
| Labor Day |
1 |
1 |
1 |
1 |
2 |
1 |
1 |
1 |
2 |
1 |
1 |
| Valentine’s Day |
1 |
1 |
* |
— |
1 |
1 |
* |
1 |
* |
* |
1 |
Note: Totals may not add to 100% because of rounding; * indicates mentions of <0.5%; — indicates no mentions
TABLE 1c
FAVORITE HOLIDAY – Top 10 Mentions
By Hispanic Language Dominance
“Thinking of all the holidays that occur during the calendar year, which one would you say is your favorite?”
Base: Hispanic adults
|
Total Hispanic |
Hispanics by Language Dominance |
|||
|
English |
Bilingual |
Spanish |
||
|
% |
% |
% |
% |
|
| Christmas |
36 |
40 |
37 |
33 |
| Thanksgiving |
16 |
14 |
14 |
18 |
| Fourth of July |
15 |
2 |
16 |
21 |
| Halloween |
6 |
20 |
5 |
— |
| New Year’s |
3 |
1 |
* |
6 |
| Labor Day |
3 |
1 |
4 |
3 |
| Easter |
2 |
5 |
1 |
— |
| Memorial Day |
1 |
2 |
1 |
— |
| Birthdays (all mentions) |
1 |
1 |
2 |
— |
| Valentine’s Day |
* |
* |
1 |
— |
Note: Totals may not add to 100% because of rounding; * indicates mentions of <0.5%; — indicates no mentions
TABLE 2
CELEBRATE HOLIDAY (NET)
“Now we’d like to ask you more specifically about the end-of-year holiday season, meaning the period from November through the end of December. Thinking about these holidays, where do you typically spend each?”
Base: All Adults
|
Total |
||
|
% |
||
| Thanksgiving |
98 |
|
| Christmas |
96 |
|
| New Year’s Eve |
92 |
|
| Hanukkah |
10 |
|
| Kwanza |
8 |
Note: Totals may not add to 100% because of rounding
TABLE 3
WHERE AMERICANS SPEND END-OF-YEAR HOLIDAYS – Summary Grid
“Now we’d like to ask you more specifically about the end-of-year holiday season, meaning the period from November through the end of December. Thinking about these holidays, where do you typically spend each?”
Base: Celebrate the holiday
|
|
At Home |
Someone Else’s Home |
Restaurant or Bar/Club |
Some-place else |
|||||||
|
NET |
No additional guests |
With others/ guests |
NET |
Return home same day/ evening |
Stay at/near home we’re visiting |
NET |
A Restaurant |
A Bar or Club |
|||
| New Year’s Eve |
% |
72 |
51 |
25 |
21 |
16 |
7 |
10 |
6 |
6 |
7 |
| Hanukkah |
% |
80 |
40 |
44 |
16 |
13 |
4 |
7 |
2 |
5 |
11 |
| Christmas |
% |
64 |
26 |
40 |
43 |
35 |
11 |
2 |
2 |
* |
3 |
| Thanksgiving |
% |
61 |
24 |
40 |
42 |
34 |
9 |
4 |
4 |
* |
4 |
| Kwanzaa |
% |
53 |
33 |
23 |
32 |
9 |
25 |
22 |
8 |
14 |
10 |
Note: * indicates mentions of <0.5%; — indicates no mentions
TABLE 4a
WHERE AMERICANS SPEND THANKSGIVING
By Generation, Gender, Children in Household & Ethnicity
“Now we’d like to ask you more specifically about the end-of-year holiday season, meaning the period from November through the end of December. Thinking about these holidays, where do you typically spend each?”
Base: Celebrate the holiday
|
Total |
Generation |
Gender |
Children <18 in HH |
Ethnicity |
|||||||||
|
Millennials (18-35) |
Gen X (36-50) |
Baby Boomers (51-69) |
Matures (70+) |
Men |
Women |
Yes |
No |
White |
Black |
Hispanic |
Asian |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| At Home (NET) |
61 |
57 |
64 |
63 |
57 |
64 |
58 |
62 |
60 |
58 |
77 |
71 |
56 |
| No additional guests |
24 |
27 |
22 |
24 |
21 |
30 |
19 |
22 |
24 |
22 |
29 |
26 |
21 |
| Others join us |
40 |
35 |
44 |
42 |
39 |
38 |
42 |
44 |
38 |
37 |
55 |
47 |
38 |
| Another Home (NET) |
42 |
49 |
39 |
37 |
43 |
39 |
44 |
42 |
42 |
43 |
35 |
31 |
48 |
| Return home the same day/evening |
34 |
41 |
31 |
30 |
33 |
32 |
36 |
35 |
34 |
34 |
32 |
27 |
35 |
| I/We stay at or near |
9 |
10 |
8 |
9 |
12 |
9 |
10 |
8 |
10 |
9 |
11 |
7 |
16 |
| Restaurant or Bar/Club (NET) |
4 |
4 |
3 |
4 |
4 |
4 |
4 |
4 |
4 |
4 |
1 |
3 |
7 |
| Restaurant |
4 |
3 |
3 |
4 |
4 |
4 |
3 |
3 |
4 |
4 |
1 |
3 |
7 |
| Bar or club |
* |
1 |
* |
— |
* |
* |
* |
1 |
* |
* |
— |
1 |
* |
| Someplace else |
4 |
3 |
5 |
4 |
4 |
4 |
3 |
4 |
4 |
3 |
8 |
2 |
2 |
Note: * indicates mentions of <0.5%; — indicates no mentions
TABLE 4b
WHERE AMERICANS SPEND THANKSGIVING
By Political Party, Political Philosophy & Region
“Now we’d like to ask you more specifically about the end-of-year holiday season, meaning the period from November through the end of December. Thinking about these holidays, where do you typically spend each?”
Base: Celebrate the holiday
|
Total |
Political Party |
Political Philosophy |
Region |
||||||||
|
Republicans |
Democrats |
Independents |
Conservative |
Moderate |
Liberal |
East |
Midwest |
South |
West |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| At Home (NET) |
61 |
61 |
60 |
62 |
62 |
61 |
59 |
59 |
52 |
62 |
69 |
| No additional guests |
24 |
26 |
23 |
22 |
27 |
20 |
28 |
26 |
14 |
22 |
33 |
| Others join us |
40 |
37 |
40 |
42 |
39 |
43 |
34 |
36 |
39 |
43 |
40 |
| Another Home (NET) |
42 |
40 |
44 |
41 |
40 |
42 |
45 |
41 |
50 |
42 |
36 |
| Return home the same day/evening |
34 |
35 |
34 |
33 |
35 |
34 |
32 |
32 |
44 |
33 |
29 |
| I/We stay at or near |
9 |
6 |
12 |
10 |
5 |
9 |
15 |
10 |
7 |
11 |
8 |
| Restaurant or Bar/Club (NET) |
4 |
4 |
4 |
5 |
3 |
5 |
3 |
5 |
3 |
4 |
4 |
| Restaurant |
4 |
4 |
4 |
4 |
3 |
5 |
3 |
5 |
3 |
3 |
3 |
| Bar or club |
* |
— |
1 |
* |
* |
* |
1 |
— |
* |
* |
1 |
| Someplace else |
4 |
3 |
5 |
3 |
4 |
3 |
4 |
4 |
3 |
4 |
4 |
Note: * indicates mentions of <0.5%; — indicates no mentions
TABLE 4c
WHERE AMERICANS SPEND CHRISTMAS
By Generation, Gender, Children in Household & Ethnicity
“Now we’d like to ask you more specifically about the end-of-year holiday season, meaning the period from November through the end of December. Thinking about these holidays, where do you typically spend each?”
Base: Celebrate the holiday
|
Total |
Generation |
Gender |
Children <18 in HH |
Ethnicity |
|||||||||
|
Millennials (18-35) |
Gen X (36-50) |
Baby Boomers (51-69) |
Matures (70+) |
Men |
Women |
Yes |
No |
White |
Black |
Hispanic |
Asian |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| At Home (NET) |
64 |
59 |
63 |
69 |
62 |
64 |
63 |
61 |
64 |
61 |
80 |
66 |
61 |
| No additional guests |
26 |
29 |
23 |
26 |
24 |
30 |
23 |
22 |
28 |
24 |
36 |
17 |
24 |
| Others join us |
40 |
35 |
43 |
44 |
39 |
37 |
43 |
43 |
39 |
39 |
52 |
53 |
40 |
| Another Home (NET) |
43 |
49 |
44 |
37 |
42 |
42 |
44 |
47 |
41 |
45 |
32 |
38 |
42 |
| Return home the same day/evening |
35 |
43 |
35 |
29 |
32 |
34 |
36 |
40 |
33 |
35 |
30 |
29 |
30 |
| I/We stay at or near |
11 |
10 |
11 |
11 |
12 |
11 |
10 |
9 |
12 |
11 |
11 |
11 |
17 |
| Restaurant or Bar/Club (NET) |
2 |
2 |
1 |
2 |
1 |
3 |
1 |
2 |
2 |
2 |
— |
3 |
8 |
| Restaurant |
2 |
2 |
1 |
2 |
1 |
3 |
1 |
2 |
2 |
2 |
— |
2 |
7 |
| Bar or club |
* |
1 |
* |
* |
— |
* |
* |
1 |
* |
* |
— |
1 |
1 |
| Someplace else |
3 |
4 |
4 |
2 |
3 |
3 |
3 |
3 |
3 |
2 |
7 |
5 |
3 |
Note: * indicates mentions of <0.5%; — indicates no mentions
TABLE 4d
WHERE AMERICANS SPEND CHRISTMAS
By Political Party, Political Philosophy & Region
“Now we’d like to ask you more specifically about the end-of-year holiday season, meaning the period from November through the end of December. Thinking about these holidays, where do you typically spend each?”
Base: Celebrate the holiday
|
Total |
Political Party |
Political Philosophy |
Region |
||||||||
|
Republicans |
Democrats |
Independents |
Conservative |
Moderate |
Liberal |
East |
Midwest |
South |
West |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| At Home (NET) |
64 |
63 |
62 |
67 |
66 |
65 |
57 |
61 |
63 |
63 |
67 |
| No additional guests |
26 |
25 |
27 |
26 |
27 |
25 |
26 |
28 |
20 |
27 |
30 |
| Others join us |
40 |
41 |
38 |
44 |
42 |
42 |
34 |
35 |
45 |
40 |
41 |
| Another Home (NET) |
43 |
42 |
45 |
40 |
39 |
43 |
48 |
44 |
47 |
43 |
39 |
| Return home the same day/evening |
35 |
34 |
37 |
32 |
34 |
34 |
38 |
37 |
39 |
34 |
31 |
| I/We stay at or near |
11 |
10 |
11 |
11 |
7 |
11 |
14 |
11 |
10 |
11 |
10 |
| Restaurant or Bar/Club (NET) |
2 |
1 |
2 |
3 |
2 |
2 |
1 |
3 |
2 |
1 |
2 |
| Restaurant |
2 |
1 |
2 |
3 |
2 |
2 |
1 |
3 |
1 |
1 |
2 |
| Bar or club |
* |
* |
* |
* |
* |
* |
* |
* |
* |
* |
1 |
| Someplace else |
3 |
3 |
4 |
2 |
2 |
3 |
4 |
3 |
1 |
5 |
2 |
Note: * indicates mentions of <0.5%; — indicates no mentions
TABLE 4e
WHERE AMERICANS SPEND NEW YEAR’S EVE
By Generation, Gender, Children in Household & Ethnicity
“Now we’d like to ask you more specifically about the end-of-year holiday season, meaning the period from November through the end of December. Thinking about these holidays, where do you typically spend each?”
Base: Celebrate the holiday
|
Total |
Generation |
Gender |
Children <18 in HH |
Ethnicity |
|||||||||
|
Millennials (18-35) |
Gen X (36-50) |
Baby Boomers (51-69) |
Matures (70+) |
Men |
Women |
Yes |
No |
White |
Black |
Hispanic |
Asian |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| At Home (NET) |
72 |
59 |
75 |
81 |
80 |
69 |
75 |
68 |
74 |
74 |
78 |
68 |
71 |
| No additional guests |
51 |
37 |
52 |
59 |
68 |
49 |
53 |
42 |
55 |
55 |
50 |
25 |
54 |
| Others join us |
25 |
28 |
26 |
24 |
13 |
24 |
26 |
30 |
22 |
22 |
31 |
47 |
20 |
| Another Home (NET) |
21 |
31 |
21 |
15 |
12 |
23 |
20 |
25 |
20 |
19 |
20 |
29 |
26 |
| Return home the same day/evening |
16 |
26 |
14 |
11 |
9 |
17 |
15 |
19 |
15 |
14 |
16 |
23 |
20 |
| I/We stay at or near |
7 |
8 |
9 |
6 |
3 |
7 |
7 |
7 |
7 |
6 |
11 |
9 |
10 |
| Restaurant or Bar/Club (NET) |
10 |
17 |
9 |
7 |
4 |
11 |
10 |
12 |
10 |
10 |
9 |
10 |
12 |
| Restaurant |
6 |
7 |
5 |
6 |
4 |
8 |
4 |
6 |
5 |
6 |
6 |
6 |
8 |
| Bar or club |
6 |
12 |
5 |
3 |
1 |
6 |
6 |
7 |
6 |
6 |
6 |
5 |
7 |
| Someplace else |
7 |
10 |
6 |
5 |
5 |
7 |
6 |
8 |
6 |
5 |
12 |
5 |
8 |
Note: * indicates mentions of <0.5%; — indicates no mentions
TABLE 4f
WHERE AMERICANS SPEND NEW YEAR’S EVE
By Political Party, Political Philosophy & Region
“Now we’d like to ask you more specifically about the end-of-year holiday season, meaning the period from November through the end of December. Thinking about these holidays, where do you typically spend each?”
Base: Celebrate the holiday
|
Total |
Political Party |
Political Philosophy |
Region |
||||||||
|
Republicans |
Democrats |
Independents |
Conservative |
Moderate |
Liberal |
East |
Midwest |
South |
West |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| At Home (NET) |
72 |
73 |
72 |
73 |
74 |
72 |
71 |
69 |
73 |
73 |
74 |
| No additional guests |
51 |
53 |
53 |
49 |
56 |
48 |
52 |
51 |
53 |
50 |
50 |
| Others join us |
25 |
25 |
22 |
26 |
22 |
28 |
22 |
21 |
22 |
27 |
28 |
| Another Home (NET) |
21 |
21 |
19 |
23 |
19 |
24 |
18 |
20 |
25 |
21 |
20 |
| Return home the same day/evening |
16 |
17 |
13 |
17 |
15 |
18 |
13 |
17 |
20 |
15 |
13 |
| I/We stay at or near |
7 |
6 |
8 |
8 |
5 |
8 |
6 |
5 |
7 |
8 |
7 |
| Restaurant or Bar/Club (NET) |
10 |
11 |
12 |
10 |
10 |
9 |
14 |
11 |
8 |
11 |
12 |
| Restaurant |
6 |
7 |
7 |
5 |
7 |
5 |
6 |
7 |
3 |
6 |
7 |
| Bar or club |
6 |
5 |
7 |
7 |
5 |
6 |
8 |
5 |
6 |
7 |
7 |
| Someplace else |
7 |
5 |
10 |
4 |
9 |
6 |
6 |
10 |
3 |
6 |
8 |
Note: * indicates mentions of <0.5%; — indicates no mentions
TABLE 4g
WHERE AMERICANS SPEND HANUKKAH
“Now we’d like to ask you more specifically about the end-of-year holiday season, meaning the period from November through the end of December. Thinking about these holidays, where do you typically spend each?”
Base: Celebrate the holiday
|
Total |
||
|
% |
||
| At Home (NET) |
80 |
|
| No additional guests |
40 |
|
| Others join us |
44 |
|
| Another Home (NET) |
16 |
|
| Return home the same day/evening |
13 |
|
| I/We stay at or near |
4 |
|
| Restaurant or Bar/Club (NET) |
7 |
|
| Restaurant |
2 |
|
| Bar or club |
5 |
|
| Someplace else |
11 |
TABLE 4h
WHERE AMERICANS SPEND KWANZAA
“Now we’d like to ask you more specifically about the end-of-year holiday season, meaning the period from November through the end of December. Thinking about these holidays, where do you typically spend each?”
Base: Celebrate the holiday
|
Total |
||
|
% |
||
| At Home (NET) |
53 |
|
| No additional guests |
33 |
|
| Others join us |
23 |
|
| Another Home (NET) |
31 |
|
| Return home the same day/evening |
9 |
|
| I/We stay at or near |
25 |
|
| Restaurant or Bar/Club (NET) |
22 |
|
| Restaurant |
8 |
|
| Bar or club |
14 |
|
| Someplace else |
10 |
TABLE 5
WHO AMERICANS SPEND END-OF-YEAR HOLIDAYS WITH – Summary Grid
“Still thinking about these same holidays, with whom do you typically spend each?”
Base: Celebrate the holiday
|
|
Family |
Close friends |
Casual acquaintances |
Someone else |
|||
|
NET |
Immediate family |
Extended family |
|||||
| Thanksgiving |
% |
95 |
80 |
45 |
21 |
4 |
2 |
| Christmas |
% |
95 |
80 |
45 |
21 |
3 |
1 |
| Hanukkah |
% |
83 |
50 |
40 |
18 |
5 |
3 |
| New Year’s Eve |
% |
80 |
74 |
20 |
35 |
10 |
5 |
| Kwanzaa |
% |
63 |
44 |
26 |
15 |
27 |
6 |
Note: * indicates mentions of <0.5%; — indicates no mentions
TABLE 6a
WHO AMERICANS SPEND THANKSGIVING WITH
By Generation, Gender, Children in Household & Ethnicity
“Still thinking about these same holidays, with whom do you typically spend each?”
Base: Celebrate the holiday
|
Total |
Generation |
Gender |
Children <18 in HH |
Ethnicity |
|||||||||
|
Millennials (18-35) |
Gen X (36-50) |
Baby Boomers (51-69) |
Matures (70+) |
Men |
Women |
Yes |
No |
White |
Black |
Hispanic |
Asian |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| Family (NET) |
95 |
95 |
98 |
95 |
91 |
94 |
96 |
98 |
94 |
95 |
97 |
94 |
94 |
| Immediate family |
80 |
83 |
82 |
79 |
69 |
78 |
82 |
83 |
78 |
79 |
82 |
72 |
80 |
| Extended family |
45 |
50 |
52 |
39 |
37 |
43 |
47 |
56 |
39 |
44 |
49 |
41 |
49 |
| Close friends |
21 |
24 |
21 |
19 |
19 |
19 |
22 |
23 |
20 |
19 |
31 |
23 |
21 |
| Casual acquaintances |
4 |
6 |
4 |
3 |
2 |
4 |
4 |
6 |
3 |
3 |
10 |
3 |
4 |
| Someone else |
2 |
4 |
1 |
1 |
* |
2 |
1 |
1 |
2 |
1 |
1 |
3 |
3 |
Note: * indicates mentions of <0.5%; — indicates no mentions
TABLE 6b
WHO AMERICANS SPEND THANKSGIVING WITH
By Political Party, Political Philosophy & Region
“Still thinking about these same holidays, with whom do you typically spend each?”
Base: Celebrate the holiday
|
Total |
Political Party |
Political Philosophy |
Region |
||||||||
|
Republicans |
Democrats |
Independents |
Conservative |
Moderate |
Liberal |
East |
Midwest |
South |
West |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| Family (NET) |
95 |
96 |
94 |
95 |
97 |
94 |
96 |
96 |
96 |
96 |
93 |
| Immediate family |
80 |
82 |
78 |
79 |
81 |
79 |
81 |
80 |
78 |
80 |
81 |
| Extended family |
45 |
44 |
45 |
46 |
44 |
46 |
45 |
40 |
50 |
47 |
42 |
| Close friends |
21 |
17 |
24 |
21 |
17 |
23 |
22 |
16 |
19 |
23 |
26 |
| Casual acquaintances |
4 |
3 |
4 |
5 |
3 |
5 |
4 |
2 |
4 |
4 |
6 |
| Someone else |
2 |
1 |
1 |
3 |
1 |
2 |
2 |
2 |
1 |
2 |
2 |
Note: * indicates mentions of <0.5%; — indicates no mentions
TABLE 6c
WHO AMERICANS SPEND CHRISTMAS WITH
By Generation, Gender, Children in Household & Ethnicity
“Still thinking about these same holidays, with whom do you typically spend each?”
Base: Celebrate the holiday
|
Total |
Generation |
Gender |
Children <18 in HH |
Ethnicity |
|||||||||
|
Millennials (18-35) |
Gen X (36-50) |
Baby Boomers (51-69) |
Matures (70+) |
Men |
Women |
Yes |
No |
White |
Black |
Hispanic |
Asian |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| Family (NET) |
95 |
91 |
98 |
96 |
93 |
91 |
98 |
94 |
95 |
94 |
98 |
91 |
93 |
| Immediate family |
80 |
80 |
82 |
80 |
75 |
76 |
84 |
80 |
80 |
79 |
87 |
68 |
76 |
| Extended family |
45 |
48 |
55 |
40 |
33 |
42 |
49 |
56 |
39 |
45 |
44 |
46 |
46 |
| Close friends |
21 |
28 |
20 |
18 |
12 |
20 |
22 |
25 |
18 |
19 |
26 |
24 |
22 |
| Casual acquaintances |
3 |
6 |
2 |
3 |
2 |
3 |
4 |
5 |
2 |
2 |
8 |
6 |
5 |
| Someone else |
1 |
4 |
* |
1 |
* |
2 |
1 |
2 |
1 |
1 |
* |
5 |
3 |
Note: * indicates mentions of <0.5%; — indicates no mentions
TABLE 6d
WHO AMERICANS SPEND CHRISTMAS WITH
By Political Party, Political Philosophy & Region
“Still thinking about these same holidays, with whom do you typically spend each?”
Base: Celebrate the holiday
|
Total |
Political Party |
Political Philosophy |
Region |
||||||||
|
Republicans |
Democrats |
Independents |
Conservative |
Moderate |
Liberal |
East |
Midwest |
South |
West |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| Family (NET) |
95 |
95 |
93 |
96 |
95 |
95 |
94 |
92 |
97 |
98 |
90 |
| Immediate family |
80 |
81 |
79 |
80 |
79 |
81 |
79 |
77 |
79 |
84 |
78 |
| Extended family |
45 |
46 |
43 |
47 |
47 |
45 |
45 |
38 |
55 |
47 |
41 |
| Close friends |
21 |
18 |
22 |
21 |
20 |
21 |
22 |
20 |
19 |
19 |
25 |
| Casual acquaintances |
3 |
2 |
3 |
5 |
2 |
3 |
5 |
4 |
2 |
4 |
4 |
| Someone else |
1 |
2 |
1 |
2 |
1 |
2 |
1 |
1 |
1 |
1 |
3 |
Note: * indicates mentions of <0.5%; — indicates no mentions
TABLE 6e
WHO AMERICANS SPEND NEW YEAR’S EVE WITH
By Generation, Gender, Children in Household & Ethnicity
“Still thinking about these same holidays, with whom do you typically spend each?”
Base: Celebrate the holiday
|
Total |
Generation |
Gender |
Children <18 in HH |
Ethnicity |
|||||||||
|
Millennials (18-35) |
Gen X (36-50) |
Baby Boomers (51-69) |
Matures (70+) |
Men |
Women |
Yes |
No |
White |
Black |
Hispanic |
Asian |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| Family (NET) |
80 |
75 |
83 |
84 |
77 |
79 |
82 |
81 |
80 |
77 |
91 |
85 |
83 |
| Immediate family |
74 |
70 |
78 |
77 |
70 |
71 |
77 |
74 |
74 |
72 |
82 |
65 |
75 |
| Extended family |
20 |
24 |
23 |
17 |
10 |
21 |
20 |
28 |
16 |
15 |
34 |
38 |
23 |
| Close friends |
35 |
45 |
35 |
28 |
23 |
33 |
37 |
38 |
34 |
34 |
30 |
31 |
34 |
| Casual acquaintances |
10 |
16 |
9 |
5 |
5 |
10 |
10 |
12 |
8 |
8 |
14 |
11 |
9 |
| Someone else |
5 |
9 |
4 |
3 |
3 |
7 |
4 |
6 |
5 |
6 |
3 |
6 |
5 |
Note: * indicates mentions of <0.5%; — indicates no mentions
TABLE 6f
WHO AMERICANS SPEND NEW YEAR’S EVE WITH
By Political Party, Political Philosophy & Region
“Still thinking about these same holidays, with whom do you typically spend each?”
Base: Celebrate the holiday
|
Total |
Political Party |
Political Philosophy |
Region |
||||||||
|
Republicans |
Democrats |
Independents |
Conservative |
Moderate |
Liberal |
East |
Midwest |
South |
West |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| Family (NET) |
80 |
82 |
78 |
80 |
83 |
81 |
77 |
79 |
79 |
83 |
79 |
| Immediate family |
74 |
77 |
73 |
72 |
76 |
75 |
71 |
73 |
72 |
76 |
74 |
| Extended family |
20 |
14 |
20 |
24 |
18 |
22 |
20 |
13 |
22 |
24 |
19 |
| Close friends |
35 |
30 |
36 |
38 |
28 |
38 |
38 |
33 |
38 |
36 |
34 |
| Casual acquaintances |
10 |
4 |
11 |
12 |
6 |
11 |
11 |
8 |
10 |
9 |
12 |
| Someone else |
5 |
3 |
8 |
4 |
7 |
5 |
6 |
6 |
2 |
4 |
9 |
Note: * indicates mentions of <0.5%; — indicates no mentions
TABLE 6g
WHO AMERICANS SPEND HANUKKAH WITH
“Still thinking about these same holidays, with whom do you typically spend each?”
Base: Celebrate the holiday
|
Total |
||
|
% |
||
| Family (NET) |
83 |
|
| Immediate family |
50 |
|
| Extended family |
40 |
|
| Close friends |
18 |
|
| Casual acquaintances |
5 |
|
| Someone else |
3 |
TABLE 6h
WHO AMERICANS SPEND KWANZAA WITH
“Still thinking about these same holidays, with whom do you typically spend each?”
Base: Celebrate the holiday
|
Total |
||
|
% |
||
| Family (NET) |
63 |
|
| Immediate family |
44 |
|
| Extended family |
26 |
|
| Close friends |
15 |
|
| Casual acquaintances |
27 |
|
| Someone else |
6 |
TABLE 7a
HOW FAR AMERICANS TRAVEL TO/FROM HOLIDAY CELEBRATIONS
By Generation, Gender, Children in Household & Ethnicity
“You indicated that you typically travel to someone else’s home for at least one holiday during the season. In total, roughly how many miles do you typically travel getting to and from celebrations during the holiday season?”
Base: Travel to/from holiday celebrations
|
Total |
Generation |
Gender |
Children <18 in HH |
Ethnicity |
|||||||||
|
Millennials (18-35) |
Gen X (36-50) |
Baby Boomers (51-69) |
Matures (70+) |
Men |
Women |
Yes |
No |
White |
Black |
Hispanic |
Asian |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| 100 miles or less |
74 |
71 |
77 |
74 |
75 |
70 |
76 |
72 |
75 |
72 |
76 |
84 |
74 |
| 0-50 miles |
63 |
63 |
64 |
60 |
68 |
61 |
64 |
63 |
63 |
60 |
68 |
72 |
64 |
| 51-100 miles |
11 |
8 |
13 |
15 |
6 |
9 |
12 |
9 |
12 |
12 |
8 |
12 |
10 |
| 101-200 miles |
6 |
7 |
7 |
6 |
4 |
6 |
7 |
7 |
6 |
7 |
7 |
6 |
4 |
| 201-300 miles |
4 |
3 |
6 |
5 |
2 |
4 |
4 |
3 |
5 |
4 |
1 |
1 |
11 |
| 301-500 miles |
4 |
4 |
5 |
4 |
4 |
4 |
4 |
3 |
4 |
4 |
4 |
4 |
4 |
| 501+ miles |
12 |
15 |
5 |
11 |
15 |
16 |
9 |
15 |
10 |
12 |
13 |
6 |
7 |
| Mean # of miles |
361.0 |
669.0 |
141.5 |
218.8 |
228.6 |
594.8 |
181.2 |
648.6 |
203.9 |
408.5 |
182.3 |
151.7 |
146.4 |
Note: Results may not add to 100% due to rounding; * indicates mentions of <0.5%; — indicates no mentions
TABLE 7b
HOW FAR AMERICANS TRAVEL TO/FROM HOLIDAY CELEBRATIONS
By Political Party, Political Philosophy & Region
“You indicated that you typically travel to someone else’s home for at least one holiday during the season. In total, roughly how many miles do you typically travel getting to and from celebrations during the holiday season?”
Base: Travel to/from holiday celebrations
|
Total |
Political Party |
Political Philosophy |
Region |
||||||||
|
Republicans |
Democrats |
Independents |
Conservative |
Moderate |
Liberal |
East |
Midwest |
South |
West |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| 100 miles or less |
74 |
77 |
69 |
75 |
75 |
76 |
68 |
74 |
78 |
74 |
69 |
| 0-50 miles |
63 |
66 |
60 |
61 |
63 |
64 |
60 |
61 |
67 |
63 |
60 |
| 51-100 miles |
11 |
12 |
9 |
14 |
12 |
12 |
7 |
13 |
11 |
11 |
9 |
| 101-200 miles |
6 |
5 |
6 |
7 |
8 |
6 |
6 |
9 |
8 |
6 |
3 |
| 201-300 miles |
4 |
4 |
5 |
2 |
3 |
4 |
5 |
3 |
3 |
4 |
5 |
| 301-500 miles |
4 |
5 |
5 |
3 |
4 |
4 |
4 |
4 |
3 |
5 |
4 |
| 501+ miles |
12 |
8 |
15 |
13 |
9 |
11 |
17 |
10 |
8 |
10 |
19 |
| Mean # of miles |
361.0 |
356.9 |
501.4 |
255.9 |
255.0 |
201.2 |
784.9 |
266.5 |
162.0 |
183.0 |
931.2 |
Note: Results may not add to 100% due to rounding; * indicates mentions of <0.5%; — indicates no mentions
TABLE 8a
HOW AMERICANS TRAVEL TO/FROM HOLIDAY CELEBRATIONS DURING THE HOLIDAY SEASON
By Generation, Gender, Children in Household & Ethnicity
“And how do you usually travel for visits like this during the holiday season?”
Base: Travel to/from holiday celebrations
|
Total |
Generation |
Gender |
Children <18 in HH |
Ethnicity |
|||||||||
|
Millennials (18-35) |
Gen X (36-50) |
Baby Boomers (51-69) |
Matures (70+) |
Men |
Women |
Yes |
No |
White |
Black** |
Hispanic |
Asian** |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| By car/truck/SUV |
95 |
94 |
99 |
94 |
94 |
92 |
97 |
97 |
94 |
95 |
96 |
90 |
95 |
| By airplane |
9 |
15 |
2 |
7 |
8 |
12 |
6 |
10 |
8 |
8 |
11 |
9 |
5 |
| By train |
3 |
7 |
1 |
2 |
— |
6 |
1 |
6 |
2 |
3 |
3 |
5 |
2 |
| By bus |
3 |
5 |
3 |
1 |
3 |
5 |
2 |
5 |
2 |
3 |
5 |
8 |
5 |
| By boat |
1 |
3 |
— |
— |
— |
3 |
* |
3 |
* |
2 |
2 |
2 |
— |
| Other |
3 |
4 |
2 |
2 |
1 |
5 |
1 |
1 |
3 |
2 |
* |
1 |
1 |
Note: Multiple responses accepted; * indicates mentions of <0.5%; — indicates no mentions; ** denotes a low base size (<100); results should be treated as directional in nature
TABLE 8b
HOW AMERICANS TRAVEL TO/FROM HOLIDAY CELEBRATIONS DURING THE HOLIDAY SEASON
By Political Party, Political Philosophy & Region
“And how do you usually travel for visits like this during the holiday season?”
Base: Travel to/from holiday celebrations
|
Total |
Political Party |
Political Philosophy |
Region |
||||||||
|
Republicans |
Democrats |
Independents |
Conservative |
Moderate |
Liberal |
East |
Midwest |
South |
West |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| By car/truck/SUV |
95 |
99 |
94 |
94 |
96 |
95 |
94 |
92 |
97 |
96 |
94 |
| By airplane |
9 |
3 |
13 |
10 |
6 |
7 |
15 |
5 |
6 |
7 |
17 |
| By train |
3 |
3 |
3 |
4 |
1 |
4 |
4 |
2 |
* |
3 |
7 |
| By bus |
3 |
4 |
3 |
4 |
1 |
3 |
6 |
1 |
* |
4 |
8 |
| By boat |
1 |
1 |
3 |
— |
3 |
— |
2 |
— |
— |
* |
5 |
| Other |
3 |
1 |
2 |
3 |
2 |
3 |
2 |
6 |
1 |
2 |
2 |
Note: Multiple responses accepted; * indicates mentions of <0.5%; — indicates no mentions; ** denotes a low base size (<100); results should be treated as directional in nature
TABLE 9a
WHO COOKS HOLIDAY SEASON MEALS
By Generation, Gender, Children in Household & Ethnicity
“And when preparing for these holidays, who typically cooks the meals?”
Base: All Adults
|
Total |
Generation |
Gender |
Children <18 in HH |
Ethnicity |
|||||||||
|
Millennials (18-35) |
Gen X (36-50) |
Baby Boomers (51-69) |
Matures (70+) |
Men |
Women |
Yes |
No |
White |
Black |
Hispanic |
Asian |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| Myself |
58 |
55 |
59 |
61 |
53 |
40 |
72 |
64 |
54 |
58 |
63 |
46 |
50 |
| My parent(s) |
31 |
65 |
32 |
9 |
— |
31 |
30 |
42 |
25 |
26 |
26 |
24 |
33 |
| My spouse/partner/ significant other |
22 |
19 |
26 |
22 |
21 |
31 |
15 |
26 |
20 |
24 |
19 |
26 |
32 |
| My child(ren) |
16 |
7 |
11 |
20 |
37 |
14 |
18 |
13 |
18 |
18 |
12 |
17 |
15 |
| My sibling(s) |
15 |
19 |
18 |
15 |
3 |
12 |
18 |
16 |
15 |
14 |
21 |
18 |
24 |
| My spouse/partner/ significant other’s parent(s) |
14 |
19 |
16 |
9 |
7 |
17 |
11 |
20 |
10 |
14 |
8 |
11 |
9 |
| My spouse/partner/ significant other’s sibling(s) |
11 |
9 |
11 |
12 |
12 |
17 |
5 |
14 |
9 |
11 |
12 |
16 |
14 |
| Other family members |
31 |
39 |
27 |
27 |
26 |
26 |
34 |
34 |
29 |
28 |
34 |
36 |
22 |
| A caterer or other food service provider |
2 |
3 |
1 |
2 |
3 |
2 |
2 |
1 |
2 |
2 |
1 |
5 |
10 |
| Someone else |
6 |
6 |
5 |
5 |
7 |
6 |
5 |
4 |
6 |
6 |
6 |
11 |
6 |
| None of these |
1 |
1 |
1 |
1 |
2 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
3 |
| I don’t celebrate these holidays |
2 |
2 |
2 |
2 |
1 |
3 |
1 |
* |
3 |
1 |
3 |
3 |
2 |
Note: Multiple responses allowed; * indicates mentions of <0.5%; — indicates no mentions
TABLE 9b
WHO COOKS HOLIDAY SEASON MEALS
By Political Party, Political Philosophy & Region
“And when preparing for these holidays, who typically cooks the meals?”
Base: All Adults
|
Total |
Political Party |
Political Philosophy |
Region |
||||||||
|
Republicans |
Democrats |
Independents |
Conservative |
Moderate |
Liberal |
East |
Midwest |
South |
West |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| Myself |
58 |
55 |
57 |
60 |
57 |
59 |
55 |
53 |
58 |
58 |
62 |
| My parent(s) |
31 |
28 |
34 |
28 |
26 |
30 |
37 |
27 |
28 |
32 |
33 |
| My spouse/partner/ significant other |
22 |
25 |
20 |
24 |
24 |
22 |
19 |
19 |
22 |
25 |
19 |
| My child(ren) |
16 |
20 |
16 |
15 |
20 |
15 |
12 |
12 |
20 |
16 |
17 |
| My sibling(s) |
15 |
14 |
17 |
14 |
15 |
15 |
17 |
12 |
15 |
17 |
16 |
| My spouse/partner/ significant other’s parent(s) |
14 |
14 |
12 |
15 |
14 |
12 |
17 |
11 |
14 |
16 |
12 |
| My spouse/partner/ significant other’s sibling(s) |
11 |
13 |
10 |
11 |
14 |
9 |
11 |
10 |
11 |
12 |
9 |
| Other family members |
31 |
26 |
31 |
32 |
27 |
32 |
32 |
27 |
34 |
32 |
29 |
| A caterer or other food service provider |
2 |
2 |
2 |
2 |
1 |
3 |
2 |
2 |
2 |
1 |
3 |
| Someone else |
6 |
5 |
4 |
7 |
5 |
6 |
5 |
7 |
4 |
6 |
6 |
| None of these |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
| I don’t celebrate these holidays |
2 |
1 |
1 |
2 |
2 |
2 |
2 |
4 |
1 |
1 |
1 |
Note: Multiple responses allowed; * indicates mentions of <0.5%; — indicates no mentions
TABLE 10a
FOOD OR DISH MOST LOOK FORWARD TO EATING DURING HOLIDAY SEASON – Top Mentions
By Generation, Gender, Children in Household & Ethnicity
“And what one food or dish do you most look forward to eating each year during this holiday season?”
Base: All Adults
|
Total |
Generation |
Gender |
Children <18 in HH |
Ethnicity |
|||||||||
|
Millennials (18-35) |
Gen X (36-50) |
Baby Boomers (51-69) |
Matures (70+) |
Men |
Women |
Yes |
No |
White |
Black |
Hispanic |
Asian |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| Turkey |
32 |
17 |
34 |
40 |
43 |
34 |
30 |
28 |
33 |
35 |
26 |
28 |
34 |
| Stuffing/Dressing |
9 |
8 |
11 |
9 |
9 |
7 |
11 |
8 |
9 |
9 |
17 |
3 |
3 |
| Ham |
8 |
8 |
7 |
10 |
6 |
9 |
7 |
8 |
8 |
8 |
9 |
3 |
3 |
| Pie (NET) |
7 |
7 |
5 |
8 |
6 |
5 |
8 |
6 |
7 |
7 |
5 |
2 |
1 |
| Pumpkin pie |
3 |
4 |
1 |
4 |
2 |
2 |
4 |
2 |
3 |
3 |
— |
1 |
— |
| Pie (unspecific) |
2 |
3 |
2 |
1 |
* |
1 |
2 |
3 |
1 |
2 |
1 |
2 |
3 |
| Pecan pie |
1 |
* |
* |
1 |
2 |
1 |
1 |
* |
1 |
1 |
1 |
* |
— |
| Sweet potatoes/Yams |
3 |
7 |
2 |
2 |
2 |
2 |
5 |
4 |
3 |
3 |
3 |
1 |
1 |
| Mashed potatoes |
3 |
7 |
2 |
1 |
2 |
2 |
4 |
3 |
3 |
2 |
— |
1 |
1 |
| Beef (Prime rib/Roast beef/Steak) |
2 |
2 |
* |
3 |
4 |
3 |
2 |
1 |
3 |
3 |
* |
* |
6 |
| Chicken |
2 |
4 |
1 |
* |
1 |
3 |
1 |
3 |
1 |
1 |
2 |
1 |
3 |
| Macaroni and cheese |
2 |
3 |
2 |
* |
— |
1 |
2 |
3 |
1 |
1 |
6 |
* |
— |
| Seafood |
1 |
1 |
* |
2 |
1 |
2 |
1 |
* |
2 |
1 |
— |
1 |
1 |
| Green bean casserole |
1 |
1 |
2 |
* |
* |
1 |
1 |
2 |
1 |
1 |
— |
* |
1 |
| Tamales |
1 |
3 |
1 |
* |
— |
* |
2 |
3 |
* |
* |
— |
15 |
— |
| Cookies/Holiday cookies |
1 |
* |
2 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
— |
1 |
— |
Note: Totals may not add to 100% because of rounding; * indicates mentions of <0.5%; — indicates no mentions
TABLE 10b
FOOD OR DISH MOST LOOK FORWARD TO EATING DURING HOLIDAY SEASON – Top Mentions
By Political Party, Political Philosophy & Region
“And what one food or dish do you most look forward to eating each year during this holiday season?”
Base: All Adults
|
Total |
Political Party |
Political Philosophy |
Region |
||||||||
|
Republicans |
Democrats |
Independents |
Conservative |
Moderate |
Liberal |
East |
Midwest |
South |
West |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| Turkey |
32 |
37 |
29 |
32 |
34 |
31 |
30 |
31 |
33 |
31 |
32 |
| Stuffing/Dressing |
9 |
9 |
10 |
8 |
8 |
9 |
10 |
7 |
8 |
12 |
7 |
| Ham |
8 |
9 |
8 |
8 |
10 |
8 |
6 |
6 |
11 |
10 |
5 |
| Pie (NET) |
7 |
5 |
7 |
8 |
5 |
7 |
8 |
5 |
6 |
6 |
9 |
| Pumpkin pie |
3 |
2 |
2 |
4 |
3 |
3 |
3 |
2 |
3 |
3 |
4 |
| Pie (unspecific) |
2 |
1 |
1 |
2 |
1 |
2 |
3 |
* |
3 |
2 |
2 |
| Pecan pie |
1 |
1 |
2 |
1 |
1 |
1 |
* |
1 |
* |
1 |
2 |
| Sweet potatoes/Yams |
3 |
2 |
5 |
3 |
2 |
4 |
3 |
4 |
3 |
3 |
4 |
| Mashed potatoes |
3 |
2 |
3 |
3 |
3 |
2 |
4 |
3 |
2 |
2 |
5 |
| Beef (Prime rib/Roast beef/Steak) |
2 |
3 |
1 |
2 |
4 |
2 |
1 |
3 |
2 |
1 |
3 |
| Chicken |
2 |
2 |
2 |
1 |
2 |
2 |
3 |
3 |
1 |
2 |
3 |
| Macaroni and cheese |
2 |
1 |
2 |
2 |
1 |
2 |
1 |
1 |
1 |
3 |
* |
| Seafood |
1 |
2 |
1 |
1 |
1 |
2 |
1 |
3 |
2 |
* |
1 |
| Green bean casserole |
1 |
1 |
1 |
2 |
* |
1 |
2 |
1 |
1 |
2 |
1 |
| Tamales |
1 |
* |
2 |
* |
* |
1 |
3 |
— |
— |
1 |
4 |
| Cookies/Holiday cookies |
1 |
2 |
1 |
1 |
1 |
1 |
1 |
1 |
2 |
1 |
* |
Note: Totals may not add to 100% because of rounding; * indicates mentions of <0.5%; — indicates no mentions
TABLE 11
WHAT ALCOHOLIC BEVERAGES AMERICANS 21+ DRINK ON EACH END-OF-YEAR HOLIDAY – Summary Grid
“Thinking about the following holidays, which of the following types of alcoholic beverages, if any, are you most likely to drink for each?”
Base: Americans 21+ who celebrate and drink alcohol on the holiday
|
|
Wine |
Beer |
Liquor/ Spirits/ Cocktails |
Flavored malt beverages |
Hard cider |
Other alcoholic beverages |
||||||
|
NET |
Table (still) |
Sparkling |
NET |
Craft |
Non-craft domestic |
Import |
||||||
| Thanksgiving |
% |
64 |
57 |
24 |
47 |
24 |
25 |
24 |
37 |
17 |
15 |
15 |
| Christmas |
% |
64 |
54 |
27 |
46 |
23 |
24 |
23 |
42 |
15 |
12 |
18 |
| New Year’s Eve |
% |
54 |
30 |
40 |
43 |
23 |
26 |
22 |
54 |
23 |
13 |
21 |
| Hanukkah |
% |
51 |
29 |
33 |
46 |
22 |
19 |
19 |
26 |
16 |
19 |
10 |
| Kwanzaa^ |
% |
43 |
28 |
25 |
55 |
29 |
15 |
22 |
19 |
31 |
15 |
25 |
Note: * indicates mentions of <0.5%; — indicates no mentions
^ indicates a low base (n<100) – results should be interpreted as directional in nature
TABLE 12a
WHAT ALCOHOLIC BEVERAGES AMERICANS 21+ DRINK ON THANKSGIVING
By Generation, Gender, Children in Household & Ethnicity
“Thinking about the following holidays, which of the following types of alcoholic beverages, if any, are you most likely to drink for each?”
Base: Americans 21+ who celebrate and drink alcohol on the holiday
|
Total |
Generation |
Gender |
Children <18 in HH |
Ethnicity |
|||||||||
|
Millennials (18-35) |
Gen X (36-50) |
Baby Boomers (51-69) |
Matures (70+) |
Men |
Women |
Yes |
No |
White |
Black^ |
Hispanic |
Asian^ |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| Wine (NET) |
64 |
54 |
56 |
72 |
86 |
57 |
71 |
49 |
71 |
67 |
58 |
59 |
65 |
| Table (still) wine |
57 |
46 |
48 |
67 |
77 |
52 |
61 |
42 |
65 |
60 |
48 |
56 |
60 |
| Sparkling wine |
24 |
26 |
24 |
21 |
26 |
19 |
28 |
22 |
23 |
22 |
34 |
22 |
26 |
| Beer (NET) |
47 |
57 |
47 |
43 |
29 |
62 |
33 |
54 |
43 |
44 |
38 |
62 |
51 |
| Craft beer |
24 |
34 |
21 |
22 |
11 |
30 |
19 |
25 |
24 |
24 |
16 |
24 |
31 |
| Non-craft domestic beer |
25 |
30 |
24 |
24 |
18 |
35 |
17 |
29 |
23 |
25 |
14 |
34 |
19 |
| Import beer |
24 |
31 |
23 |
22 |
14 |
31 |
18 |
27 |
22 |
20 |
24 |
45 |
36 |
| Liquor/Spirits/Cocktails |
37 |
40 |
44 |
33 |
28 |
37 |
37 |
39 |
35 |
33 |
58 |
36 |
29 |
| Flavored malt beverages (e.g., Bud Light Lime Ritas, Mike’s Hard Lemonade) |
17 |
26 |
22 |
11 |
5 |
15 |
19 |
24 |
14 |
13 |
34 |
28 |
16 |
| Hard cider |
15 |
26 |
14 |
9 |
6 |
15 |
14 |
19 |
13 |
14 |
13 |
21 |
22 |
| Other alcoholic beverages |
15 |
20 |
16 |
12 |
11 |
16 |
15 |
20 |
13 |
12 |
27 |
27 |
9 |
Note: * indicates mentions of <0.5%; — indicates no mentions
^ indicates a low base (n<100) – results should be interpreted as directional in nature
TABLE 12b
WHAT ALCOHOLIC BEVERAGES AMERICANS 21+ DRINK ON THANKSGIVING
By Political Party, Political Philosophy & Region
“Thinking about the following holidays, which of the following types of alcoholic beverages, if any, are you most likely to drink for each?”
Base: Celebrate the holiday
|
Total |
Political Party |
Political Philosophy |
Region |
||||||||
|
Republicans |
Democrats |
Independents |
Conservative |
Moderate |
Liberal |
East |
Midwest |
South |
West |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| Wine (NET) |
64 |
65 |
67 |
64 |
63 |
63 |
69 |
71 |
64 |
59 |
65 |
| Table (still) wine |
57 |
58 |
60 |
57 |
56 |
57 |
59 |
63 |
57 |
55 |
55 |
| Sparkling wine |
24 |
19 |
26 |
25 |
17 |
25 |
29 |
23 |
25 |
20 |
28 |
| Beer (NET) |
47 |
43 |
45 |
50 |
42 |
50 |
45 |
39 |
44 |
53 |
47 |
| Craft beer |
24 |
20 |
27 |
24 |
20 |
24 |
28 |
24 |
24 |
22 |
27 |
| Non-craft domestic beer |
25 |
27 |
24 |
25 |
24 |
28 |
21 |
22 |
30 |
28 |
20 |
| Import beer |
24 |
20 |
22 |
27 |
20 |
26 |
24 |
16 |
20 |
29 |
28 |
| Liquor/Spirits/Cocktails |
37 |
33 |
37 |
33 |
32 |
40 |
36 |
34 |
31 |
42 |
39 |
| Flavored malt beverages (e.g., Bud Light Lime Ritas, Mike’s Hard Lemonade) |
17 |
13 |
20 |
14 |
13 |
18 |
20 |
12 |
17 |
23 |
15 |
| Hard cider |
15 |
11 |
18 |
14 |
12 |
14 |
19 |
15 |
13 |
14 |
18 |
| Other alcoholic beverages |
15 |
11 |
19 |
13 |
15 |
16 |
15 |
14 |
16 |
15 |
17 |
Note: * indicates mentions of <0.5%; — indicates no mentions
TABLE 12c
WHAT ALCOHOLIC BEVERAGES AMERICANS 21+ DRINK ON CHRISTMAS
By Generation, Gender, Children in Household & Ethnicity
“Thinking about the following holidays, which of the following types of alcoholic beverages, if any, are you most likely to drink for each?”
Base: Americans 21+ who celebrate and drink alcohol on the holiday
|
Total |
Generation |
Gender |
Children <18 in HH |
Ethnicity |
|||||||||
|
Millennials (18-35) |
Gen X (36-50) |
Baby Boomers (51-69) |
Matures (70+) |
Men |
Women |
Yes |
No |
White |
Black^ |
Hispanic |
Asian^ |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| Wine (NET) |
64 |
60 |
56 |
70 |
75 |
60 |
67 |
58 |
66 |
66 |
54 |
58 |
63 |
| Table (still) wine |
54 |
50 |
42 |
64 |
62 |
54 |
54 |
47 |
58 |
56 |
41 |
47 |
44 |
| Sparkling wine |
27 |
30 |
28 |
23 |
24 |
21 |
32 |
27 |
25 |
24 |
36 |
29 |
34 |
| Beer (NET) |
46 |
56 |
49 |
40 |
30 |
62 |
32 |
57 |
40 |
42 |
38 |
63 |
44 |
| Craft beer |
23 |
30 |
20 |
21 |
13 |
29 |
17 |
25 |
22 |
21 |
14 |
26 |
20 |
| Non-craft domestic beer |
24 |
29 |
26 |
21 |
18 |
34 |
17 |
31 |
21 |
25 |
14 |
37 |
25 |
| Import beer |
23 |
29 |
24 |
21 |
9 |
30 |
17 |
27 |
20 |
20 |
25 |
42 |
30 |
| Liquor/Spirits/Cocktails |
42 |
44 |
45 |
41 |
32 |
39 |
44 |
43 |
41 |
39 |
63 |
44 |
35 |
| Flavored malt beverages (e.g., Bud Light Lime Ritas, Mike’s Hard Lemonade) |
15 |
22 |
19 |
8 |
8 |
10 |
19 |
19 |
13 |
12 |
32 |
32 |
12 |
| Hard cider |
12 |
21 |
14 |
6 |
5 |
13 |
12 |
17 |
10 |
12 |
11 |
17 |
25 |
| Other alcoholic beverages |
18 |
24 |
20 |
13 |
13 |
19 |
17 |
21 |
16 |
13 |
32 |
29 |
17 |
Note: * indicates mentions of <0.5%; — indicates no mentions
^ indicates a low base (n<100) – results should be interpreted as directional in nature
TABLE 12d
WHAT ALCOHOLIC BEVERAGES AMERICANS 21+ DRINK ON CHRISTMAS
By Political Party, Political Philosophy & Region
“Thinking about the following holidays, which of the following types of alcoholic beverages, if any, are you most likely to drink for each?”
Base: Celebrate the holiday
|
Total |
Political Party |
Political Philosophy |
Region |
||||||||
|
Republicans |
Democrats |
Independents |
Conservative |
Moderate |
Liberal |
East |
Midwest |
South |
West |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| Wine (NET) |
64 |
68 |
65 |
63 |
67 |
61 |
67 |
71 |
62 |
60 |
65 |
| Table (still) wine |
54 |
58 |
55 |
55 |
57 |
54 |
52 |
60 |
52 |
52 |
53 |
| Sparkling wine |
27 |
23 |
29 |
26 |
21 |
27 |
31 |
24 |
27 |
25 |
30 |
| Beer (NET) |
46 |
43 |
44 |
48 |
44 |
45 |
50 |
38 |
43 |
51 |
48 |
| Craft beer |
23 |
20 |
23 |
23 |
18 |
23 |
27 |
23 |
24 |
20 |
25 |
| Non-craft domestic beer |
24 |
27 |
22 |
24 |
25 |
23 |
26 |
21 |
27 |
28 |
20 |
| Import beer |
23 |
15 |
26 |
23 |
21 |
22 |
27 |
13 |
19 |
26 |
30 |
| Liquor/Spirits/Cocktails |
42 |
38 |
39 |
43 |
37 |
45 |
41 |
36 |
38 |
48 |
43 |
| Flavored malt beverages (e.g., Bud Light Lime Ritas, Mike’s Hard Lemonade) |
15 |
8 |
16 |
14 |
11 |
16 |
17 |
11 |
15 |
17 |
15 |
| Hard cider |
12 |
10 |
15 |
11 |
7 |
13 |
17 |
8 |
12 |
12 |
16 |
| Other alcoholic beverages |
18 |
12 |
22 |
16 |
12 |
19 |
21 |
16 |
16 |
19 |
19 |
Note: * indicates mentions of <0.5%; — indicates no mentions
TABLE 12e
WHAT ALCOHOLIC BEVERAGES AMERICANS 21+ DRINK ON NEW YEAR’S EVE
By Generation, Gender, Children in Household & Ethnicity
“Thinking about the following holidays, which of the following types of alcoholic beverages, if any, are you most likely to drink for each?”
Base: Americans 21+ who celebrate and drink alcohol on the holiday
|
Total |
Generation |
Gender |
Children <18 in HH |
Ethnicity |
|||||||||
|
Millennials (18-35) |
Gen X (36-50) |
Baby Boomers (51-69) |
Matures (70+) |
Men |
Women |
Yes |
No |
White |
Black^ |
Hispanic |
Asian^ |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| Wine (NET) |
54 |
49 |
47 |
59 |
68 |
47 |
60 |
47 |
56 |
55 |
58 |
57 |
54 |
| Table (still) wine |
30 |
23 |
24 |
35 |
43 |
24 |
35 |
22 |
33 |
31 |
29 |
39 |
26 |
| Sparkling wine |
40 |
39 |
38 |
40 |
44 |
33 |
45 |
39 |
38 |
40 |
46 |
35 |
40 |
| Liquor/Spirits/Cocktails |
54 |
61 |
53 |
53 |
40 |
52 |
55 |
51 |
55 |
50 |
66 |
48 |
41 |
| Beer (NET) |
43 |
53 |
46 |
40 |
22 |
60 |
30 |
50 |
40 |
41 |
36 |
59 |
52 |
| Craft beer |
23 |
31 |
23 |
22 |
9 |
32 |
17 |
26 |
22 |
22 |
23 |
23 |
34 |
| Non-craft domestic beer |
26 |
30 |
25 |
26 |
16 |
36 |
18 |
30 |
24 |
26 |
18 |
29 |
22 |
| Import beer |
22 |
28 |
24 |
20 |
9 |
31 |
15 |
25 |
20 |
19 |
27 |
46 |
33 |
| Flavored malt beverages (e.g., Bud Light Lime Ritas, Mike’s Hard Lemonade) |
23 |
34 |
29 |
13 |
6 |
18 |
27 |
31 |
18 |
20 |
37 |
26 |
16 |
| Hard cider |
13 |
20 |
17 |
7 |
4 |
11 |
15 |
17 |
11 |
12 |
14 |
22 |
16 |
| Other alcoholic beverages |
21 |
24 |
26 |
16 |
15 |
20 |
23 |
23 |
20 |
18 |
36 |
31 |
16 |
Note: * indicates mentions of <0.5%; — indicates no mentions
^ indicates a low base (n<100) – results should be interpreted as directional in nature
TABLE 12f
WHAT ALCOHOLIC BEVERAGES AMERICANS 21+ DRINK ON NEW YEAR’S EVE
By Political Party, Political Philosophy & Region
“Thinking about the following holidays, which of the following types of alcoholic beverages, if any, are you most likely to drink for each?”
Base: Celebrate the holiday
|
Total |
Political Party |
Political Philosophy |
Region |
||||||||
|
Republicans |
Democrats |
Independents |
Conservative |
Moderate |
Liberal |
East |
Midwest |
South |
West |
||
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
| Wine (NET) |
54 |
54 |
57 |
52 |
51 |
54 |
58 |
55 |
51 |
53 |
57 |
| Table (still) wine |
30 |
31 |
29 |
28 |
32 |
30 |
27 |
32 |
27 |
30 |
30 |
| Sparkling wine |
40 |
36 |
45 |
37 |
30 |
41 |
47 |
40 |
37 |
38 |
45 |
| Liquor/Spirits/Cocktails |
54 |
48 |
54 |
56 |
47 |
58 |
54 |
52 |
53 |
56 |
53 |
| Beer (NET) |
43 |
45 |
36 |
48 |
45 |
45 |
38 |
37 |
43 |
48 |
42 |
| Craft beer |
23 |
21 |
21 |
28 |
22 |
25 |
22 |
23 |
25 |
23 |
23 |
| Non-craft domestic beer |
26 |
29 |
23 |
25 |
29 |
26 |
22 |
21 |
29 |
26 |
26 |
| Import beer |
22 |
19 |
20 |
23 |
21 |
23 |
22 |
19 |
18 |
26 |
23 |
| Flavored malt beverages (e.g., Bud Light Lime Ritas, Mike’s Hard Lemonade) |
23 |
18 |
19 |
24 |
20 |
24 |
22 |
17 |
30 |
23 |
20 |
| Hard cider |
13 |
12 |
13 |
13 |
11 |
12 |
18 |
8 |
19 |
12 |
14 |
| Other alcoholic beverages |
21 |
18 |
23 |
17 |
16 |
22 |
24 |
18 |
23 |
21 |
23 |
Note: * indicates mentions of <0.5%; — indicates no mentions
TABLE 12g
WHAT ALCOHOLIC BEVERAGES AMERICANS 21+ DRINK ON HANUKKAH
“Thinking about the following holidays, which of the following types of alcoholic beverages, if any, are you most likely to drink for each?”
Base: Celebrate the holiday
|
Total |
||
|
% |
||
| Wine (NET) |
51 |
|
| Table (still) wine |
29 |
|
| Sparkling wine |
33 |
|
| Beer (NET) |
46 |
|
| Craft beer |
22 |
|
| Non-craft domestic beer |
19 |
|
| Import beer |
19 |
|
| Liquor/Spirits/Cocktails |
26 |
|
| Hard cider |
19 |
|
| Flavored malt beverages (e.g., Bud Light Lime Ritas, Mike’s Hard Lemonade) |
16 |
|
| Other alcoholic beverages |
10 |
Note: * indicates mentions of <0.5%; — indicates no mentions
TABLE 12h
WHAT ALCOHOLIC BEVERAGES AMERICANS 21+ DRINK ON KWANZAA^
“Thinking about the following holidays, which of the following types of alcoholic beverages, if any, are you most likely to drink for each?”
Base: Celebrate the holiday
|
Total |
||
|
% |
||
| Beer (NET) |
55 |
|
| Craft beer |
29 |
|
| Non-craft domestic beer |
15 |
|
| Import beer |
22 |
|
| Wine (NET) |
43 |
|
| Table (still) wine |
28 |
|
| Sparkling wine |
25 |
|
| Flavored malt beverages (e.g., Bud Light Lime Ritas, Mike’s Hard Lemonade) |
31 |
|
| Liquor/Spirits/Cocktails |
19 |
|
| Hard cider |
15 |
|
| Other alcoholic beverages |
25 |
Note: * indicates mentions of <0.5%; — indicates no mentions
^ indicates a low base (n<100) – results should be interpreted as directional in nature
Methodology
This Harris Poll was conducted online within the United States between September 9 and 17, 2015 among 2,368 adults (aged 18 and over). Additionally, oversamples were collected in English and Spanish among 511 Hispanic (representing Spanish-dominant, English-dominant and Bilingual profiles) respondents and in English among 179 Asian respondents. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, The Harris Poll avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.
Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in our panel, no estimates of theoretical sampling error can be calculated.
These statements conform to the principles of disclosure of the National Council on Public Polls.
The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of The Harris Poll.
Product and brand names are trademarks or registered trademarks of their respective owners.
The Harris Poll® #74, November 19, 2015
By Larry Shannon-Missal, Managing Editor, The Harris Poll
