Amidst Crisis, What Americans Want From Corporate America

JUST Capital’s 2020 Report on the Roadmap for Stakeholder Capitalism, a Harris Poll partnership

2020 has been a year like no other. Every aspect of society has been roiled by the global pandemic, the economic fallout, and the national reckoning with racial injustice. The country has been shaken to its core. As we rebuild toward a more just and equitable future, it has never been more urgent or more important for corporate America to listen and respond to what the American public prioritizes. The Harris Poll is proud to be JUST Capital’s polling partner in this important endeavor.

Harris delivers a credible window into what Americans believe is most important when it comes to just business behavior. This initiative not only represents one of the most comprehensive, continual studies of public opinion of what Americans want from corporate America, it also provides a data-driven roadmap for how companies can better align their business with the public’s priorities. The goal? To mobilize the private sector in support of solving the country’s most pressing societal challenges and restore faith in business.

It’s clear from our data that Americans are looking to companies to fill the void of government ineffectiveness. A focus on workers is a clear (and growing) hallmark of what the public expects from companies.   The Harris Poll’s partnership with JUST Capital provides business leaders an actionable view into American priorities during this unimaginable moment in the world’s history. Onward.

To learn more and download the full report, visit JUST Capital.