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    • The Digital Economy
      During the pandemic we are increasingly turning to technology to help us connect, get more done, and feel better. But does it work?
    • Everyday Heroes
      In order to control the spread of the COVID-19, governments have relied upon stay-at-home orders that require a segmentation of the workforce into essential vs. non-essential functions. This dividing line has led to the rise of the Everyday Hero.
    • SMB: America’s Economic Engine
      Many small businesses are staying nimble by moving online, and making product pivots. However, most do not see survival past six months of a shut down.
    • Automotive
      Things we used to take for granted look very different now, including our relationships with our vehicles and attitudes toward future transportation. The Harris Poll is conducting a series of deep-dives of interest to those involved in the automotive sector.
    • Travel
      While the country looks to reopen and people yearn to capture some elements of their previous “norm”, how does this complex industry address the tension between a growing desire to reconnect with friends and family and provide a change of scenery with concerns around health and safety?
    • Healthcare
      The COVID-19 pandemic has posed an unprecedented challenge to the healthcare industry as a whole, exposing flaws in access and radically altering delivery of care along the way.
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      Check out Harris’ latest thinking, media partnerships and reports.
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      Powered by twenty years of proprietary research from The Harris Poll Reputation Quotient, The Axios Harris Poll 100 is a measurement of what real people think right now about the companies in our cultural conversation.
    • Yahoo Finance – Harris Poll Investor Index
      An In-Depth Look into the Shifts in Public Opinion on Investment Strategies. The index is updated regularly by Yahoo Finance and The Harris Poll to track individual investor decisions
    • Crain’s – Harris Poll Chicago Executive Pulse
      A Deep Dive on Business Trends from Top Chicago Executives. This page is updated monthly by Crain’s and The Harris Poll to track Chicago business executive sentiment.
    • Milken Institute – The Harris Poll
      The Listening Project
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      Analysis and Insights on Consumer Sustainability Intentions & Actions
    • Media Request Form
      At the Harris Poll, we are committed to providing the latest in public opinion polling as a free service for the media, policymakers, non-profit organizations, and universities. We encourage our community to leverage public sentiment to better shape the news, public and corporate policy, and communication of ideas.
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Search Over 5 Decades Of Polling Data

Americans Favor Tax Cuts To Stimulate Investment

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The Harris Poll

More than half of older millennials with student debt say their loans weren’t worth...

By Abigail Johnson Hess | CNBC | April 8, 2021 As millennials begin to turn 40 in 2021, CNBC Make It has launched Middle-Aged Millennials, a series exploring how the oldest members of this generation have...
Healthcare In the News

In the Covid-19 vaccine push, no one is speaking Gen Z’s language

By Nicholas Florko | STAT News | April 8, 2021 WASHINGTON — Useful Covid-19 information isn’t reaching the Instagram generation. There’s almost no messaging specifically tailored to them from federal or state public health officials. There’s hardly...
The Harris Poll

One year on: Unhealthy weight gains, increased drinking reported by Americans coping with pandemic...

APA’s Stress in America ™ poll reveals secondary pandemic health crisis; parents, essential workers, communities of color more likely to report mental, physical health consequences WASHINGTON — As growing vaccine demand signals a potential turning...
The Harris Poll

NFTs Are All the Rage, but Who’s Actually Buying Them?

According to a new Adweek/Harris Poll survey, millennials are most likely to invest in the digital collectibles By KATHRYN LUNDSTROM | Adweek | April 5, 2021 The buzz around non-fungible tokens (NFTs) has taken over the internet...
The Harris Poll

How VW’s Polarizing ‘Voltzwagen’ Prank Went Over with Everyday Consumers

Ad Age-Harris Poll shows VW did not help itself, but it did not hurt itself, either By E.J. Schultz | Ad Age | April 6, 2021 Despite a wave of negative headlines about its April Fools’ Day...
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