2021 Axios Harris Poll: “A good year for science” in brand reputations

Axios | May 26, 2021

Americans’ trust in Moderna, Pfizer, Tesla, and SpaceX — some of the top-rated and most visible brands in the 2021 Axios Harris Poll reputation ranking — show it’s been “a good year for science,” Harris Poll CEO John Gerzema said Wednesday at a virtual Axios event.

Why it matters: The dual visibility of pharmaceutical companies developing COVID-19 vaccines and companies working to build spacecraft and electric cars suggest Americans are looking to the post-pandemic future.

What they’re saying: “What we saw this year was a year where COVID started finally in the spring to recede in the memory of some of the Americans,” Gerzema said.

  • “One was the extraordinary performance of Pharma … we had Moderna on our list in the top 10 for the first time. We had Pfizer also in the top 10. We had J&J, didn’t perform as well, but also noted in there.”
  • “It was also a really good year for Elon Musk. Both his companies are in the top 10, both SpaceX and Tesla.”
  • “I think, again, pointing to that idea that as COVID started to begin to recede in America, we started to kind of maybe frame our attention and other places around imagination and wonder. A good year for science.”

Watch the full event here.

Methodology: The Axios Harris Poll 100 is based on a survey of 42,935 Americans in a nationally representative sample conducted April 8-21, 2021. The two-step process starts fresh each year by surveying the public’s top-of-mind awareness of companies that either excel or falter in society.

  • The 100 “most visible companies” are then ranked by a second group of Americans across the seven key dimensions of reputation to arrive at the ranking. If a company is not on the list, it did not reach a critical level of visibility to be measured.