Will the Olympians of 2020 be Greeted with “Hola,” “Konnichiwa” or “Merhaba?”

    New York , N.Y. – September 4, 2013 – 2020 is a long way off – the better part of two presidential administrations. But of course, given the amount of construction and preparation that goes into hosting the Olympic Games – and how many recent host cities have struggled to get ready on schedule – it’s best to plan ahead. As such, the International Olympic Committee (IOC) will elect the 2020 Games’ host city this Saturday at the 125th IOC Session in Buenos Aires, Argentina. It will be selecting among the three finalists: Istanbul, Turkey; Madrid, Spain and Tokyo, Japan. We’ll have to wait until Saturday to see which city the IOC selects – but if the choice were in the hands of Americans, 2020’s Olympians might be boning up on their Spanish between practice sessions.

    These are some of the results of The Harris Poll of 2,242 U.S. adults surveyed online between July 17 and 22, 2013.

    Tokyo most likely to entertain and meet deadlines, but Madrid most desired nonetheless

    Just over half of Americans (51%) believe that Madrid should be selected to host the 2020 Games, with 36% choosing Tokyo and 13% selecting Istanbul. It’s far from a unanimous decision though, with Tokyo being the top choice among men (47% Tokyo, 40% Madrid, 13% Istanbul) while Madrid is the top selection among women (61% Madrid, 26% Tokyo, 13% Istanbul).

    The choice of Madrid would seem to fly in the face of other responses to the survey:

    • Americans are most likely to select Tokyo as the city which would have the most entertaining opening ceremony (52% Tokyo, 41% Madrid, 7% Istanbul), though Gen Xers (48% Madrid, 46% Tokyo and 6% Istanbul) and women (48% Madrid, 45% Tokyo and 6% Istanbul) are most likely to choose Madrid for this by narrow margins.
    • When reminded that several recent host cities have struggled to complete facility construction and other preparations on time, Tokyo is Americans’ top choice – by a considerable margin – as the city least likely to experience such issues (46% Tokyo, 12% Madrid, 8% Istanbul, 34% not at all sure).

    But it may all come down to the city Americans would most like to visit themselves. If a company were offering a chance to win a trip to the Olympic Games, Madrid is the city which would compel the highest percentage to enter such a contest (36% Madrid, 27% Tokyo, 5% Istanbul, 7% not at all sure, with 24% saying none of these would compel them to enter).

     

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    TABLE 1

    CITY THAT SHOULD BE SELECTED TO HOST THE 2020 SUMMER OLYMPIC GAMES

    by Generation &Gender

    The next few questions are going to be about the Olympic Games. As you may or may not know, in early September the International Olympic Committee will announce its selection for the 2020 Summer Olympics. The three candidate cities are Istanbul, Turkey; Madrid, Spain; and Tokyo, Japan. Overall, which city do you think should be selected to host the 2020 Summer Olympic Games?

    Base: U.S. adults

    Total

    Generation

    Gender

    Echo Boomers (18-36)

    Gen Xers (37-48)

    Baby Boomers (49-67)

    Matures (68+)

    Male

    Female

    %

    %

    %

    %

    %

    %

    %

    Madrid, Spain

    51

    44

    55

    56

    49

    40

    61

    Tokyo, Japan

    36

    39

    31

    33

    43

    47

    26

    Istanbul, Turkey

    13

    17

    14

    11

    8

    13

    13

    Note: Percentages may not add up to 100% due to rounding

     

    TABLE 2

    CITY THAT WOULD HAVE THE MOST ENTERTAINING OPENING CEREMONY

    by Generation &Gender

    Which of these cities, if selected to host the 2020 Summer Olympic Games, do you think would have the most entertaining opening ceremony?

    Base: U.S. adults

    Total

    Generation

    Gender

    Echo Boomers (18-36)

    Gen Xers (37-48)

    Baby Boomers (49-67)

    Matures (68+)

    Male

    Female

    %

    %

    %

    %

    %

    %

    %

    Tokyo, Japan

    52

    56

    46

    49

    59

    60

    45

    Madrid, Spain

    41

    34

    48

    44

    37

    32

    48

    Istanbul, Turkey

    7

    9

    6

    7

    4

    8

    6

    Note: Percentages may not add up to 100% due to rounding


    TABLE 3

    CITY LEAST LIKELY TO HAVE TROUBLE COMPLETING PREPARATIONS ON TIME

    by Generation &Gender

    In recent years, several Olympic host cities have experienced public struggles to complete facility construction and other preparations on time. Which of these cities, if selected to host the 2020 Summer Olympic Games, do you think would be least likely to experience such issues?

    Base: U.S. adults

    Total

    Generation

    Gender

    Echo Boomers (18-36)

    Gen Xers (37-48)

    Baby Boomers (49-67)

    Matures (68+)

    Male

    Female

    %

    %

    %

    %

    %

    %

    %

    Tokyo, Japan

    46

    46

    48

    45

    45

    53

    40

    Madrid, Spain

    12

    14

    17

    10

    8

    12

    12

    Istanbul, Turkey

    8

    8

    8

    9

    6

    8

    8

    Not at all sure

    34

    32

    27

    36

    41

    26

    41

    Note: Percentages may not add up to 100% due to rounding

     

    TABLE 4

    CITY WOULD MOST COMPEL YOU TO ENTER A CONTEST TO WIN A TRIP TO 2020 OLYMPIC GAMES

    by Generation &Gender

    If a company were offering a chance to win a trip to the Olympic Games, which of these cities, if selected as the 2020 Summer Olympics host city, would most compel you to enter such a contest?

    Base: U.S. adults

    Total

    Generation

    Gender

    Echo Boomers (18-36)

    Gen Xers (37-48)

    Baby Boomers (49-67)

    Matures (68+)

    Male

    Female

    %

    %

    %

    %

    %

    %

    %

    Madrid, Spain

    36

    35

    40

    38

    29

    32

    39

    Tokyo, Japan

    27

    36

    26

    21

    25

    38

    18

    Istanbul, Turkey

    5

    8

    5

    5

    1

    6

    5

    Not at all sure

    7

    8

    7

    7

    7

    5

    9

    None of these would compel me to enter such a contest

    24

    13

    22

    29

    37

    19

    29

    Note: Percentages may not add up to 100% due to rounding


    Methodology

    This Harris Poll was conducted online within the United States between July 17 and 22, 2013 among 2,242 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

    All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words margin of error as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

    Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.

    These statements conform to the principles of disclosure of the National Council on Public Polls.

    The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of Harris Interactive.

    Product and brand names are trademarks or registered trademarks of their respective owners.

    The Harris Poll #59, September 4, 2013

    By Larry Shannon-Missal, Harris Poll Research Manager